Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Their responsibilities span from leading a social media team of over 150 to designing yo-yos.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Content Standard

NOVEMBER 2, 2016

You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too! Can we start something like that?” ” You blink twice.

Viral Marketing 40

Viral Marketing Planning Marketing Budget Advertising Agencies 40

Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. On YouTube, you can find many videos of micro- to macro-influencers who tasted their coffee and shared opinion, which brought Death Wish Company more media coverage and nation-wide fame. Make Use of Viral Trends.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 52

Social Media Social Marketing Media Planning 52

Adobe Experience Cloud Blog

MARCH 14, 2012

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” Mainstream media outlets have spent the last week debating the merits of the video and the aims of Invisible Children as a whole. So what content marketing tips can we learn from the Kony 2012 campaign?

Campaigns 48

Campaigns Content Marketing Content Storytelling 48

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Convince & Convert

JANUARY 18, 2011

People say social media is unicorn, but it’s really just a horse. Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different.

Social Media 119

Social Media Media Digg Opt-in 119

SmartBug Media

JULY 17, 2020

The Drum, an award-winning media platform, devotes an entire section of its website to white papers. Dollar Shave Club’s Our Blades Are F ing Great video was released in 2012. However, it remains the gold standard of how to go viral by disrupting the way you create authoritative content. Credit: The Drum. Credit: YouTube.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Through his writing and content on social media, he’s committed to helping others live a positive, fulfilled life on their terms. Marie Beecham is a connector for honest conversations and unity on social media and beyond. Micheal Forde, Author .

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

RebelMouse

MAY 2, 2022

Success” in digital journalism doesn’t have to mean instant scale or tricks for going viral, but rather building a profitable and sustainable business over time that promotes quality journalism and serves the public interest. But the difference between having good tech and great tech is everything. And that’s what RebelMouse has given us.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

Crimson Marketing

OCTOBER 9, 2013

Social media posts. Social promotion has been on the rise since 2012. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. .” The best content for relationship building include: Blog posts. Guest blog posts. Forbes ).

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

Social media posts. Social promotion has been on the rise since 2012. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. .” The best content for relationship building include: Blog posts. Guest blog posts. Forbes ).

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do?

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Marketing Insider Group

OCTOBER 21, 2015

2012 to 2014 really built industry momentum. respectively) but are considered “social media” players by the industry. according to analysts at PQ Media. Industry budget growth overall is estimated by PQ Media ‘s Global Content Marketing Forecast 2015-19 at $313B by 2019. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Convince & Convert

MARCH 26, 2013

Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. This famous figure of 16% has been repeated on all social media blogs so that it is now perceived as an uncontested truth by virtually all Facebook page administrators. Viral Reach.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.” Thanks Conan. ” 12.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Contently

MAY 23, 2016

For instance, on Thursday evening, one of our recent posts—” 13 Works of Classic Literature With Upworthy Titles “—started going viral on the /r/books subreddit. Over the years, our magazine has transformed, as my boss Sam Slaughter put it, from “a ratchet ‘zine of 2012 to a beautiful 160-pager.”

Viral Marketing 94

Viral Marketing Advertising Mediums Linkedin ROI 94

Convince & Convert

APRIL 11, 2014

It was that viral. bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. When he didn’t return from the trip, Bob used social media to make contacts across the world so he could find his son.

Skype 143

Skype Viral Marketing Social Media Facebook 143

Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Content Marketing Institute

DECEMBER 12, 2017

Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month. .

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

NuSpark Consulting

MARCH 1, 2012

The passing of Davy Jones on February 29, 2012 has given me some time to reflect on the phenomenon on what the Monkees were at the time, and the role of marketing played in turning actors to beloved and still well-known musicians to this day. Back in the 60s before social media (yes there was a time!)

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Emarketing Content 100

Adobe Experience Cloud Blog

OCTOBER 11, 2017

That’s what Asos did for their Winter 2012 campaign which won them a —one of the highest honors that can be bestowed upon advertisers and marketers—and additionally, a cool £5m in sales. There are several free social media monitoring tools online that you can use to find ideas for content such as Google Trends, RiteTag, and TweetDeck.

Trends 134

Trends Content Thought Leadership Viral Marketing 134

RebelMouse

JULY 11, 2017

A lot of people know RebelMouse from when we went viral in 2012 as a social aggregation tool — later dubbed "social media's front page." What a lot of people may not know yet is that every media property we work with doesn't just get to use our platform. Below are just some of the specific services we offer at RebelMouse.

Paid Search Agency 68

Paid Search Agency CMS Development Creativity Advertising Agencies 68

Biznology

JULY 28, 2014

billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. Specifically, viral reach has been reined in – frustrating marketers who are seeing a dip in engagement rates with their content. B2B Marketing Social Business Social Media Marketing' Facebook reports 1.23

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Biznology

DECEMBER 20, 2011

If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Image via Wikipedia. Turn it up to 11!

Wikipedia 80

Wikipedia Viral Marketing Social Media Spending 80

Hubspot

APRIL 21, 2020

Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. Because, in content, there's a strong relationship between virality and emotion. Today's social media platforms reward visual content — this should be a major element of your content strategy. in response.

Tips 69

Tips Content SERP Custom Publishing 69

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. ” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? He is the author of “@YourService” (Wiley, 2012).

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Contently

OCTOBER 5, 2016

When Apple released iOS 6 in 2012, the tech world flipped out over Apple Maps, the company’s late-to-the-game GPS directions app. Apple built this village ten years ago,” Matt Lieber, a co-founder of Gimlet Media, told Herrman. Better data may also lead to a new philosophy that values quantity and virality over quality. “I

Ad Exchange 117

Ad Exchange Paid Search Agency Budget Programs Advertising Mediums 117

Content Standard

JUNE 9, 2015

Dubbed “The Internetest safety video on the Internet,” Delta’s new airline safety video is basically the Internet’s greatest viral hits compressed into a six-minute span. But not every brand that tries to piggyback off the latest meme will achieve Delta’s viral success. Double Rainbow Guy? I’m poor.”

Internet Marketing 40

Internet Marketing Viral Marketing Blast Campaigns Guidelines 40

Marketing Insider Group

MAY 6, 2015

Luke Kintigh , Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius. It’s kind of funny to look back at when we launched iQ in 2012 and the KPIs we had then, which were mainly around content volume.

Distribution 100

Distribution B2B Thought Leadership Work Management Viral Marketing 100

Online Marketing Institute

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. MediaNext 2012. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. 07/25/2012. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. MediaPRO Community.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Outbrain

JANUARY 1, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience. #2 Native ads are everywhere because they work. VentureBeat.

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Content Marketing Institute

JUNE 8, 2018

The documentary – and the brand behind it – was covered widely in the media, including major global publications like The Wall Street Journal. Sixteen-year-old Jack won the grand prize at the 2012 Intel International Science and Engineering Fair for his part in developing a new method to detect pancreatic and other cancers.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Content Standard

OCTOBER 8, 2016

A well-crafted Tweet can do that, although it takes skill, smart planning, and a little luck to make it go viral. Enter Oreo, which saw an opportunity and quickly took advantage on social media. The goal, of course, is to use compelling content to reach a larger audience, and to drive engagement with your brand.

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

EveryoneSocial

DECEMBER 22, 2021

You may have heard some of these terms (or others), all of which revolve around the idea of encouraging employees to create, share, and engage with social media at work. But advocacy goes beyond just sharing on social media. Since EveryoneSocial’s inception in 2012, we’ve worked with hundreds of companies and thousands of employees.

Paid Search Agency 52

Paid Search Agency Work Management Peer-to-peer User-Generated Content 52

SnapApp

FEBRUARY 10, 2012

Video marketing ranks high on the list of priorities for marketers in 2012. Here are a few ways to integrate video marketing -- specifically, YouTube -- into your 2012 social campaign. Viral Videos: Don't expect your video to go viral. It's probably not going to happen, because viral videos happen by accident.

Video Marketing 48

Video Marketing Marketing & Strategy Viral Marketing Content 48