Navigate the Channel

DECEMBER 21, 2017

Traditional B2B marketing strategies might need to rethink their target audience when it comes to who the influencers are. In the B2B marketing space, LinkedIn is the most effective social media platform. In the B2B marketing space, LinkedIn is the most effective social media platform. Twitter comes in at 0.86.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Liveintent

OCTOBER 3, 2018

In 2005, its debt was downgraded to junk bond status and the retailer tried – unsuccessfully – to find its footing, experimenting with different product lines and store configurations. Although Q2 2018 mall vacancies were at the highest level since 2012 , it’s not because millennials don’t like the mall.

Stats 66

Stats Amazon Mobile Marketing Rules 66

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Videos can be posted for free and linked via social media and email marketing. Based on the last few years, its difficult to envision any drop off in these market segments.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Brandwatch Marketing

JANUARY 7, 2019

With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We’ve trawled the net to find the most up to date, amazing stats around. The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram Marketing Statistics.

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Statistics Mobile Advertising Stats Social Networks 111

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. So, how useful can the platform be for your marketing campaigns? Let’s check the Pinterest stats to find out. Considering the power of Pinterest as a platform for showcasing products , these demographics are significant.

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Statistics Planning Paid Search Agency Stats 111

Convince & Convert

JANUARY 28, 2014

The client needed to show that behavioral interviews resulted in lower overall hiring costs, lower turnover rates, or increased productivity. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Become a Data Authority. More Backlinks for SEO.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

Webbiquity

SEPTEMBER 2, 2014

Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. Honorable mention: 10 B2B Marketing Lessons from Walt Disney World and Universal Studios. What are the Best Social Networks for B2B Marketing? October 10, 2012.

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Stats eCommerce Statistics Social Networks 100

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. You probably have noticed more publications, companies, and even experts in marketing or sales talking more about the power of employee advocacy. Employee Advocacy Stats for Marketing. LinkedIn ).

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Statistics Paid Content Peer-to-peer Stats 100

Hubspot

APRIL 30, 2013

So how should you, as a savvy inbound marketer , make sense of it all? So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing.

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Stats Social Media Social Marketing Media 28

Litmus

NOVEMBER 11, 2021

It’s no secret how transformative Agile can be to a marketing department’s process. According to AgileSherpas’ 4th Annual Agile Marketing Report , in 2021, the Agile adoption rate has reached 51% among marketers. But what makes Agile marketing special and better than traditional approaches, especially for dealing with change?

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Planning Work Management Marketing Management Paid Search Agency 76

Convince & Convert

FEBRUARY 8, 2016

Content creation is seen as a creative experiment, following a linear process that begins with brainstorming, moves into production, gets released into the wild, and then is measured according to its aggregate engagement at a future date. In 2012, a group of marketers got together to find a better way. Techvalidate ).

Content Marketing 107

Content Marketing Marketing Budget Creation Business Lead Scoring 107

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. Consider: In 2012, small businesses made up 99.7% of US employer firms. As of August 2020, 163,735 total U.S.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Hubspot

JUNE 29, 2012

Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? 21 Internet Marketing Statistics That May Surprise You. Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. I know, a lot has changed in a short time, eh? Why, you ask?

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Don’t believe us? Social Media Advertising Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Hubspot

FEBRUARY 14, 2013

Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. Today, we launched our Make Love Not Spam campaign to support the creation of lovable marketing. 2) 43% of adults in the U.S.

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Stats CAN-SPAM Marketing Automation Services Outreach 28

Convince & Convert

MARCH 15, 2013

Jake agrees, explaining that each and every market the brand is in seems to be defined by very passionate users. Garmin mostly uses one handle for all of its social channels, which helps its fans learn about products in other industries that they may want to learn about or take advantage of. Social Media Stat of the Week.

Communities 138

Communities Mobile Advertising Emarketing Stats 138

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. The company’s fluency in social media drove holiday sales in 2012. Alix Hart, Best Buy @trahla.

Emarketing 129

Emarketing Personalization Social Media Marketing Management 129

Webbiquity

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. And what do marketers and business owners need to know—and more importantly, do —to keep ahead of consumer demands? Developing a Mobile Marketing Strategy is Essential.

Positioning 100

Positioning Business Mobile Marketing Stats 100

ViewPoint

AUGUST 23, 2012

Tim is responsible for strategic direction at Corporate Visions including thought leadership, positioning, and product development. Tim has more than 20 years experience in marketing and sales. 2012 Surprise: Getting the “At Bats” — But an Increase in “No Decisions”. Today's guest is Tim Riesterer of Corporate Visions.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Demand Generation High Quality Lead 120

Biznology

AUGUST 20, 2012

unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. Photo credit: Wikipedia. 8% trust celebrities.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Outbrain

APRIL 9, 2019

There’s no doubt about the effectiveness of content marketing. In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. This isn’t because content marketing doesn’t work. Email marketing. Guest blogging.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Social Media Stats and Demographics. Marketing Pilgrim ). 90% of companies with 100 or more employees use social media in their marketing mix.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Convince & Convert

SEPTEMBER 6, 2013

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. These ladies prove that time and again.

Personalization 136

Personalization Social Media Skype Blogger 136

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

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B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Online Marketing Institute

NOVEMBER 16, 2012

); //. Marketing News & Expert Advice. Topics Stats & Tools Training & Education Jobs White Papers. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. ClickZ Awards. ClickZ.asia.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

6sense

DECEMBER 2, 2015

In the summer of 2012 the Fournaise Group released a study that found that “80% of CEOs do not have confidence in the work of marketers.” It is past time that marketers develop the ability to collect and analyze data to connect their campaigns and tactics with concrete returns in a language the C-Suite can understand.

CMO 48

CMO Enterprise Management Forecasting Work Management 48

Moz

FEBRUARY 4, 2020

It’s hard to imagine at the dawn of 2020, but when voice search was released in 2012 many assumed it would be just another project consigned to the ever-growing Google graveyard. You can find Discover stats under the performance section. Voice search is here to stay. The knowledge panel will be important for personalities and brands.

SEO 93

SEO Marketing AI Trends SERP 93

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video. ” Here are 37 reasons why. comScore ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Sprout Social

APRIL 22, 2019

To stay on top of your Instagram game, it’s important to understand some of the stats surrounding the platform. Knowing who uses Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy. So get started with Instagram marketing for your brand today.

Stats 111

Stats Planning Work Management Marketing Management 111

MLT Creative

MAY 1, 2012

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. These unprecedented stats and projections show revolutionary growth in smart phone usage: 5.3 Oddly, mobile is the one medium that that is most used by the B2B target market. 60 million U.S.

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

Hubspot

FEBRUARY 12, 2019

As a video marketer, you already know how crucial building a YouTube presence is for boosting your videos’ and brand’s visibility. 51 YouTube Stats Every Video Marketer Should Know in 2019. 51 YouTube Stats Every Video Marketer Should Know in 2019. YouTube Mobile Stats. YouTube Demographics Stats.

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Youtube Stats Video Marketing Mobile Advertising 100

Hubspot

NOVEMBER 11, 2011

Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! We've found some pretty awesome marketing stats you can use, for starters. Social Media.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Adobe Experience Cloud Blog

JANUARY 22, 2013

by Jason Miller As a modern marketer it is vital to stay on top of current trends and brush up on forgotten or underutilized skills. I am constantly looking for new books to read and older classics I may have missed, so here’s a snapshot of the essential books that I believe every marketer should have in their reading arsenal.

Paid Search Agency 48

Paid Search Agency Trigger Marketing B2B Marketing Stats 48

Webbiquity

AUGUST 11, 2015

Here are a few highlights from the social networks stats and facts below: • Everyone’s on Facebook–except CEOs? Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. 81% of B2B marketers use Facebook to distribute content. The Wonder of Tech ).

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Social Networks Stats CTR Network Marketing 100

Marketing Insider Group

FEBRUARY 17, 2021

Most people think marketing is just people buying ads. The truth is, most marketers are simply lining the pockets of big ad tech execs, paying for bot traffic, and delivering no measurable revenue from ad spend. Our clients spend just 5% of their ad budget on Content marketing but see 7x ROI on average. That’s creepy!

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