chiefmartech

MARCH 30, 2021

I remember the mad rush to finish the 2016 marketing technology landscape five years ago, just in time to present it for my opening keynote at that spring’s MarTech conference in San Francisco. In the previous years — 2011 , 2012 , 2014 , and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000.

Product 144

Product Software Startups Acquisitions 144

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

SmartBrief - Marketing

FEBRUARY 27, 2024

The livestreaming market is estimated to grow from $1.49 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. This approach is invaluable for in-depth reviews of new or upcoming products to blend technical insight with practical knowledge. billion by 2028.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Crimson Marketing

JANUARY 27, 2015

They compete with endless aisles and endless comparisons of products and prices online. The result does not have to be declining brick and mortar store revenue, however, says Leo Suarez, Senior Vice President of Worldwide Marketing and Strategy for leading retail point of sale systems supplier Toshiba Global Commerce Solutions.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Marketing Insider Group

SEPTEMBER 27, 2012

And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite. Follow what’s happening on #wppstream.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Conference Twitter 100

Marketing Insider Group

JANUARY 5, 2012

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! “ The Size of The Mobile Market “ - by iStrategy.

Eloqua 100

Eloqua Planning Storytelling Paid Search Agency 100

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more. Can marketers help?

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. They emerged stronger, capturing a larger market share, while their competitors lagged behind.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Branding Brand Identity 121

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JANUARY 11, 2013

Though membership continues to grow for companies like Facebook, 2012 hasn’t been kind to the social giants when it comes to what they’re doing with all of our personal data and facts about ID theft online.

Privacy Policies 100

Privacy Policies Social Networks Privacy Opt-out 100

Biznology

JANUARY 12, 2012

Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? The right marketing plan often spells the difference between success and failure online. Affiliate marketing? Image via Wikipedia. Get your team in order.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Crimson Marketing

JULY 21, 2015

If you are the head of a marketing organization, you always have more tasks than time. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? He ought to know how to get more done in less time—he’s also VP of Products at Mobile Iron.

Enterprise Management 100

Enterprise Management Organization Marketing Management Product 100

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works.

Content Marketing 258

Content Marketing Branding Brand Identity Marketing Agencies 2 258

Buffer

APRIL 16, 2019

Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time. This week on the Science of Social Media , we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity.

Product 101

Product Social Media Twitter Studies 101

Zoominfo

NOVEMBER 29, 2023

While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history.

Buy 130

Buy Generation Peer-to-peer B2B 130

Webbiquity

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. In 2012 he founded a creative design agency. As of June 2018, 4.2

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Convince & Convert

JUNE 9, 2012

Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Facebook Launches First Mobile Ad Product. Facebook Launches First Mobile Ad Product. – Jay. Jess Ostroff.

Social Media 113

Social Media Mobile Marketing Twitter Facebook 113

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me!

CMO 335

CMO Work Management Paid Search Agency Planning 335

Marketing Insider Group

AUGUST 24, 2015

Working as strategists at a content marketing company, it’s crucial for our team to stay up to date on the latest trends in the industry and advise our clients on how to stay ahead of the curve. For these companies… their products are not what you think they are : Uber, the world’s largest taxi company, owns no vehicles.

Product 100

Product Lead Ranking Ad Exchange Opt-out 100

ANNUITAS

JUNE 10, 2020

Marketing as a business discipline is ever-evolving. Arguably the only ‘constant’ in marketing today is constant change. This is particularly true for Demand Marketing, which today finds itself at a crossroads. What does Demand Marketing mean today? Managing go-to-market processes, technology systems and data.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

Marketing Insider Group

APRIL 29, 2020

In 2012, a global giant that at its height owned 90 percent of film sales and 85 percent of camera sales in the US filed for Chapter 11 protection from bankruptcy. It didn’t just dominate the market. published in The Guardian in 2012. And, they should make decisions that serve their customers. What Kodak Did Wrong.

Work Management 265

Work Management Marketing Management Budget Programs Custom Publishing 265

Vision Edge Marketing

DECEMBER 14, 2011

What are your plans when it comes to your marketing investments for the coming year? Forrester suggests marketers focus measurable program elements that are designed around business objectives. If you are like many organizations you’ve invested in web analytics tools, marketing campaign management systems, and sales force automation.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

Litmus

MARCH 6, 2024

Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. Every email has a purpose.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

markempa

JANUARY 28, 2013

It was a smart move, considering that Skyline: Became the smallest company ever to win the Product Development and Management Association’s prestigious Outstanding Corporate Innovator Award in October 2012 – joining the ranks of companies like Harley-Davidson and FedEx. Increased sales from new products from 6% to 24%.

Trade Show 120

Trade Show Product Work Management Marketing Management 120

Top Rank Marketing

AUGUST 2, 2023

The ever-changing landscape of B2B marketing demands continuous adaptation. Amidst the influx of competitors, new products, mediums, and challenges, one strategy stands strong: influencer marketing. As businesses strive to effectively reach their target audience, influencer marketing has emerged as a powerful solution.

Customer Surveys 85

Customer Surveys B2B Marketing B2B Marketing & Strategy 85

Stevens & Tate

JANUARY 27, 2023

Experiential marketing is becoming a popular tactic among companies who realize that audiences connect with brands more successfully if they are able to participate or engage directly with the brand. A great example of experiential marketing is Samsung’s efforts at the 2012 Olympics to introduce consumers to their new Galaxy S3.

Paid Search Agency 88

Paid Search Agency Companies Advertising Agencies Storytelling 88

Martech

DECEMBER 13, 2021

Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world. Image: Proposed values of agile marketing.

Co-Registration 131

Co-Registration Paid Search Agency Marketing Proposals Work Management 131

Webbiquity

JANUARY 28, 2013

Top SEO Tools for 2012 by Mark The Marketer. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * Link Rot – and the Most Amazing Free Tool to Find and Fix Broken Links by Internet Marketing Ninjas.

Keywords 100

Keywords Research SEO Tools 100

Hubspot

OCTOBER 23, 2019

Combine multiple markets. Reboot an old market. According to Harvard Business Review , "Companies that were instrumental in creating their categories accounted for 53% of incremental revenue growth and 74% of incremental market capitalization growth.". Five Strategies to Create a Product Category. Get the name right.

Product 59

Product B2B Thought Leadership Enterprise Management Thought Leadership 59

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior.

Marketing AI 82

Marketing AI Paid Search Agency Lead Ranking Psychographics 82

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent.

Touchpoints 116

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 116

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Should either of these happen, what happens to your marketing plan? Don’t just look at the large social networks’ advertising products. Image via Wikipedia. Antitrust Forces Storm the Castle.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Martech

JULY 13, 2021

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs. Read next: Marketing the COVID-19 vaccine faced familiar challenges.

Paid Search Agency 133

Paid Search Agency Allocation Advertising Agencies Ad Exchange 133

Salesforce Marketing Cloud

NOVEMBER 17, 2021

If your holiday marketing strategy doesn’t already include a strategy for Giving Tuesday , it’s time to create one. Giving Tuesday was launched in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season. Are you ready?

Planning 98

Planning Advertising Agencies SMS Thought Leadership 98

Adobe Experience Cloud Blog

AUGUST 10, 2012

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012.

Salesforce.com 48

Salesforce.com Marketo Buzz Conference 48

Adobe Experience Cloud Blog

JANUARY 13, 2012

by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? economy drives use of tried and true marketing strategies. 2. Marketers overlook the cost of social media.

Social Media 48

Social Media Social Marketing Planning Media 48