markempa

NOVEMBER 3, 2014

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail.

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

SmartBug Media

JULY 17, 2020

Generating leads is one of the hardest but most important tasks in business—it attracts interest, builds relationships, and helps you increase your revenue. Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

markempa

OCTOBER 14, 2012

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Which of the following lead generation tactics does your organization currently use? Email Marketing. Is email a lead gen tactic?”

Lead Generation 120

Lead Generation Email Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

APRIL 14, 2012

This included a full revamp of its customer interface, a new campaign builder and shopping cart, and new capabilities for Web analytics, lead scoring, and lead source reporting. Lead scoring (nicely executed), Web analytics, and lead source reporting all fill major gaps in the product.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

ViewPoint

JULY 19, 2012

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

JUNE 11, 2012

Flint McGlaughlin’s Value Proposition Session. In the case study, Dr. McGlaughlin revealed how one company clarified the value proposition of a landing page for a 201% increase in captured leads. McGlaughlin revealed how one company clarified the value proposition of a landing page for a 201% increase in captured leads.

Lead Capture 120

Lead Capture Lead Scoring Lead Ranking Optimization 120

LeanData

MARCH 14, 2023

A common refrain is being heard from revenue teams across the B2B space — Where have all the inbound leads gone? Inbound is usually the first of go-to-market (GTM) motions for a company, and it starts with a website. Lately, however, the inbound sales pipeline has shrunk for a great many sales and marketing organizations.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. A = Authority.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Customer Experience Matrix

MAY 24, 2017

One of the grand challenges facing marketing technology today is having a computer find the best messages to send each customer over time, instead of making marketers schedule the messages in advance. This clearly requires optimizing against a metric like lifetime value. But that's really hard to predict. Bean, and Staples.

Promotion 176

Promotion Lead Scoring Lead Ranking Optimization 176

markempa

MAY 13, 2012

Tweet B2B marketers, stop focusing on generating leads. By sending them only qualified leads. Most leads aren’t qualified. Leads are only qualified when they fit your universal lead definition (ULD). Leads are only qualified when they fit your universal lead definition (ULD).

Lead Qualification 120

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 120

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Revenue-per-lead.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Everything Technology Marketing

JANUARY 31, 2012

It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. 2 – Content marketing Content marketing went mainstream in 2011.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

ViewPoint

FEBRUARY 23, 2012

Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. He does a great job of clearly presenting, assessing and recommending solutions for today’s pressing sales lead management challenges. Outsource marketing.

Top of Funnel 120

Top of Funnel Marketing Strategy Marketing & Strategy Advertising Agencies 120

Biznology

SEPTEMBER 26, 2013

The Number One rule in B2B marketing: Never, ever, pass an unqualified lead to your sales force. Because they’ll hate you in the morning… But seriously, if the role of B2B marketing is to provide leverage to sales, then burdening a sales rep with a prospect who is not a realistic potential buyer is no help.

Lead Qualification 80

Lead Qualification Lead Generation Lead Scoring Lead Ranking 80

Martech

FEBRUARY 1, 2022

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. A lot has changed since 2012! Whether you’re disavowing as a preventative measure or a means to recover your rankings, we’ll review current-day approaches to take based on our experience disavowing links over the past decade.

Lead Scoring 92

Lead Scoring Lead Ranking CAN-SPAM SEO 92

ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. My PowerViews guest today is James Obermayer.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. This is why fewer than 4% of marketing generated leads are ever converted into sales.

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Here’s why SEO marketing is vital for your business, particularly during the novel coronavirus pandemic. Brand Recall.

SEO 287

SEO Lead Scoring Lead Ranking Paid Search Agency 287

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Let’s jump right in and take a look at 25 top B2B influencer marketing professionals to follow and learn from in the year ahead.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

markempa

NOVEMBER 21, 2011

SiriusDecisions made a brilliant contribution to B2B marketing several years ago when they created their Demand Waterfall. It seems like everyone I talk to who works in the technology industry, which is an early adopter of marketing innovations, uses the Demand Waterfall framework. What Does “Marketing-Qualified Lead” Mean to You?

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads High Quality Lead 120

markempa

OCTOBER 21, 2011

Tweet Warning: If you watch only the first few minutes of this webinar, you might get discouraged about the state of marketing today. However, if you watch the webinar through the end, you’re going to be excited about marketing’s potential for driving more revenue than ever before. 61 percent send leads directly to sales. •

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Customer Experience Matrix

AUGUST 23, 2012

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. This covers a broad range of marketing users with widely varied needs. Most require the full set of marketing automation functions but apply these in simple ways.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

ANNUITAS

JANUARY 4, 2012

They stem from discussions I’ve had with marketers over the past year. Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. They’re right.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

Valasys

APRIL 12, 2019

As most visitors do not share their contact information, B2B companies strive hard to generate sales via websites in order to generate leads. Leadfeeder helps B2B companies use website analytics so as to generate new leads and they are able to analyze who’s visiting the website without any extra script installation. About Leadfeeder.

Lead Scoring 53

Lead Scoring Lead Ranking Marketing Websites Leads 53

markempa

JUNE 10, 2013

Don’t base your marketing on assumptions and allow your customers to identify your success.”. How important is value prop testing? The case studies at Optimization Summit 2013 reaffirmed the importance of value proposition testing for me. So, how can you discover your value proposition ?

Lead Generation 120

Lead Generation Cold Calling Lead Scoring Lead Ranking 120

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. You can never stop learning and sharing. You can never stop learning and sharing.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

ANNUITAS

NOVEMBER 19, 2015

Today’s enterprise marketer has it. It’s not enough to know your buyer, create content that maps to their buyer’s journey and create lead management processes to regulate all the moving parts of your demand generation program. For modern marketers, the value of velocity is undeniable. The need for speed.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Enterprise Management 100

ViewPoint

JULY 31, 2012

Generating sales leads that are actually followed up by sales is a basic business process that is broken in most companies. The reason is that marketing and sales are part of a Granfalloon. ” The functions Mr. Rackham spoke about are marketing and sales. What constitutes a good lead?

Sales Qualified Leads 120

Sales Qualified Leads Sales Leads Lead Ranking Marketing Qualified Leads 120

markempa

FEBRUARY 4, 2013

Tweet How can a marketer, in one fell swoop …. Despite ranking below 170 on the World Golf Rankings at the start of 2012, Piercy now holds the 41st spot at the end of the season. After winning the 2012 RBC Canadian Open, Piercy was eligible to participate in the Bridgestone Invitational. It was a smart decision.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Software 120

ViewPoint

OCTOBER 9, 2012

Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. Send them 1,000 leads generated at a cost of $23.15

Cost per Lead 120

Cost per Lead Sales Qualified Leads Cost Lead Scoring 120

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. This gives them the ability to market products to other users better than you can.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

ANNUITAS

JUNE 18, 2015

Today’s enterprise marketer has it. It’s not enough to know your buyer, create content that maps to their buyer’s journey and create lead management processes to regulate all the moving parts of your demand generation program. For modern marketers, the value of velocity is undeniable. The need for speed.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Enterprise Management 100

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. In the old days, we had a phone. And a fax machine. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

NuSpark Consulting

MAY 5, 2012

Hi, It’s Paul Mosenson, President of NuSpark Marketing. Most SEO people aren’t marketers. They may be great technicians, but we need help when it comes to writing compelling content that drives leads. as a factor for ranking. Page 1: Bellwethercorp - Sure they are ranked first. This is a good one.

Lead Scoring 100

Lead Scoring Lead Ranking SEO Generation 100