Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. in Q2 of 2012, down more than 6% from 4.7% quarter over quarter in 2012 and 29.7%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% growth forecasts. predictions.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. Players are learning how the Internet works.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Marketing Insider Group

FEBRUARY 17, 2021

Most people think marketing is just people buying ads. The truth is, most marketers are simply lining the pockets of big ad tech execs, paying for bot traffic, and delivering no measurable revenue from ad spend. Our clients spend just 5% of their ad budget on Content marketing but see 7x ROI on average. That’s creepy!

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Kotler & Armstrong (2012 p.

Online Marketing 236

Online Marketing Work Management Marketing Management Tools 236

Hubspot

FEBRUARY 6, 2013

Marketers seem to think so. Since Twitter unleashed Vine unto the world last month, brands have been quick to use the 6-second video app as a free marketing platform. We can pay attention for six seconds, but are marketers prepared to tell us a story in that short time span? Wheat crackers are a pretty dry product to market.

Creativity 28

Creativity Business Hubspot Paid Search Agency 28

Crimson Marketing

MARCH 16, 2015

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Online shopping, predicted by Forrester to exceed $370 billion by 2017, will still account for just 10% of all USA retail sales.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Marketing Insider Group

JUNE 7, 2012

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. I tried to identify the challenges of using paid search as a proof point that pull marketing is not a cheaper, more effective approach. It’s about lining up marketing efforts more closely to the buying process.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Marketing Insider Group

JANUARY 14, 2014

Here is the one of the most popular future of customer experience interviews from my colleague, Jamie Anderson ( @ collsdad ), the Global Vice President of CRM Marketing here at SAP. Zappos re-invests the money it makes NOT into Marketing but straight back into the Customer Experience. Customer Service / Customer Experience.

Multi-Channel 100

Multi-Channel Forrester Loyalty CRM 100

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. sources through the purchase funnel according to Peter Burris from Forrester. By Gerardo Dada.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

So what’s a marketer to do? And with 60% of a marketer’s time devoted to digital marketing activities, as reported by Smart Insights, how can you ensure your messaging is standing out in the crowd? Most marketers draft messaging targeting B2B or B2C. In fact, 60% of all internet activity in the U.S.

Social Media 48

Social Media Research B2B Thought Leadership Tips 48

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

JUNE 9, 2016

3) The proportion of online adults who use Instagram and Pinterest has doubled since Pew Research Center first started tracking social media platform adoption in 2012. 10) 28% of adult internet users used Instagram in 2015, up from 26% in September 2014. Image Credit: Forrester Research. ( Source ). Tweet this stat!

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Hubspot

AUGUST 9, 2013

If you’re missing The Bachelorette already, fear not: Brooks Forrester, who famously exited stage left on the most recent season of The Bachelorette, is an inbound marketer. He’s part of the awesome team at FIT Marketing in Utah (a HubSpot partner) and will be coming to join in on the fun of the conference. See you at INBOUND!

Viral Marketing 28

Viral Marketing Conference Inbound Marketing Forrester 28

Hubspot

AUGUST 5, 2012

Why not cool down by staying the heck inside and persuing some of the marketing stories from this week you might have missed? And as always, let us know what other interesting marketing stories popped up this week that we should be reading! Internal Linking Strategies for 2012 and Beyond From SEOmoz. From Forrester.

Twitter 28

Twitter Forrester Mobile Advertising Curation 28

Hubspot

AUGUST 27, 2012

The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! Little did he know when yearning for this marketing system that it was in the process of being built. Now, it's time to tap into the other dreams marketers are having.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Hubspot

NOVEMBER 11, 2014

Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. But marketing without that information is like walking outside with a blindfold on -- it''s going to be very hard to end up at your destination without a scratch. So let''s dive right in. 3) “ Why Customers Shop Online ”.

Buy 28

Buy Case Studies Paid Search Agency Purchase 28

Marketing Insider Group

JULY 21, 2015

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! That’s 42% of every single person on the planet including babies according to Internet World Stats. The amount of content on the internet has grown by leaps and bounds.

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Golden Spiral

NOVEMBER 20, 2020

” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. Mia is the Director of Demand Generation for Finalsite where she has risen through the ranks while training a dynamic team of writers and digital marketers. gain more clicks.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. to be larger than email by 2012 doesn’t hurt, either. That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit.

Business 116

Business Paid Search Agency Social Media Analysis 116