Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. I can’t think of anyone betting against the Internet in 2012.”. For more specific advice, check out our Twitter audit guide. How do I get started? That’s a big shift.

Social Media 105

Social Media Social Marketing Media Planning 105

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Convince & Convert

JULY 23, 2012

Twitter is the new sports ticker. Facebook is the new hub for fans. The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. Twitter is preparing for its biggest surge in event traffic with the London Games. New Careers are Being Forged.

Social Media 133

Social Media Media Blogger Television marketing 133

Convince & Convert

APRIL 11, 2014

It was that viral. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. He created a Facebook page and shared it with his friends, hoping more eyes would see it that way. People in Germany, France, and Spain created their own Facebook pages in their respective countries to get the word out.

Skype 141

Skype Viral Marketing Social Media Facebook 141

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. Because, in content, there's a strong relationship between virality and emotion. Don't believe me? Think about how often content is shared across the web — for instance, there are over 2.45

Tips 69

Tips Content SERP Custom Publishing 69

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Facebook is more informal. The audience on Twitter wants information faster. The big three B2B social media channels used by B2B marketers were LinkedIn (83 percent), Twitter (80 percent), and Facebook (79 percent).

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.”

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. I can’t think of anyone betting against the Internet in 2012.”. For more specific advice, check out our Twitter audit guide. How do I get started? That’s a big shift.

Social Media 52

Social Media Social Marketing Media Planning 52

Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

ConvertKit

NOVEMBER 9, 2020

A 2012 study led by Dr. Paul J. Image via Matt Ragland on Twitter. For example, NoCode Notion , a website selling resource kits and community memberships for makers using Notion to launch new products offered a 20% discount only to members of a specific Facebook group. Image via Demand Curve on Twitter.

Bundling 93

Bundling Urgency Marketing Pricing Price 93

Marketing Insider Group

NOVEMBER 21, 2013

It was produced to educate children on train safety and quickly became a social and viral sensation after it was released late last year. He won the 2012 Gordon E. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

SnapApp

FEBRUARY 10, 2012

Video marketing ranks high on the list of priorities for marketers in 2012. Here are a few ways to integrate video marketing -- specifically, YouTube -- into your 2012 social campaign. Viral Videos: Don't expect your video to go viral. It's probably not going to happen, because viral videos happen by accident.

Video Marketing 48

Video Marketing Marketing & Strategy Viral Marketing Content 48

Contently

APRIL 26, 2016

In late 2012, Coca-Cola launched a digital magazine, Journey, as part of its larger Content 2020 initiative. Over the past three and a half years, Journey has earned millions of readers each month with consistent viral successes. Twitter is rumored to be killing its 140-character limit in an effort to keep up. The content wars.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Hubspot

APRIL 1, 2018

The Always brand hit a home run with this advertisement, not because it went viral after the commercial ran in the 2015 Super Bowl, but because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over. Always: #LikeaGirl. My eyes are still wet while writing this blurb.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Martech Advisor

FEBRUARY 4, 2020

Facebook has grown by leaps and bounds in the last fifteen years. As Facebook celebrates its 16th anniversary, let’s look at the key events that define Facebook’s groundbreaking journey that started in 2004. By the end of 2004, Facebook had already reached the one million user milestone. Pre-Facebook Days.

Facebook 134

Facebook Advertising Agencies Paid Search Agency Mobile Advertising 134

Hubspot

OCTOBER 16, 2019

For instance, people may become aware of your brand through PR tactics such as organic social media presence, and then convert into sales from your marketing tactics such as Facebook ads. In the example below, Taco Bell responds to a customer on Twitter with an authentic, engaging tweet making the brand relatable and boosting its reputation.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Hubspot

MAY 16, 2012

— Lori Philo-Cook (@PhiloCook) May 14, 2012. — Joy(@JoyonCapeCod) May 14, 2012. — Garry Polmateer, CAE (@DarthGarry) May 14, 2012. 4) Twitter Customer Service Fail: Marketing and customer service should work together. — Cari Sultanik (@CariSultanik) May 14, 2012. Dear Mrs. Polmateer".I'm

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

NOVEMBER 13, 2017

Disorderly conduct could lead to injuries, or even death, but instead of typical warning signs or announcements inside train stations, Metro Trains came up with Dumb Ways to Die, a song that has garnered 157 million YouTube views since it debuted in 2012. No one expects to ask a question and then be responded to.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Online Marketing Institute

JULY 31, 2012

MediaNext 2012. 07/25/2012. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. Video Center.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Single Grain

OCTOBER 23, 2023

I was getting a bit frustrated dealing with everybody over Facebook messenger and email. Work With Us How Influencer Marketing Platform Instagram Launched SkinnyMeTea Instagram was still an emerging platform back in 2012, not many ecommerce brands (or any brands) were on there at all. How do I make an online business for this?”

Social Media 98

Social Media Media eCommerce Verticals 98

Hubspot

JULY 17, 2014

“Small Business Saturday” won a Blue award at the inaugural Facebook Studio Awards, and the New York Festivals International Awards deemed it the “World’s Best Idea.” ” The project went viral, becoming the top trending topic on Twitter two days after it was launched. Brand: American Express.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Planning 28

Hubspot

JANUARY 14, 2013

So, here are the 12 biggest marketing fails of 2012. 12 Biggest Marketing Fails of 2012 from HubSpot All-in-one Marketing Software. 2) Facebook's IPO Suffers From Overhype. Facebook's post-IPO share price plunged from $38 to around the mid-$20's, far lower than so much hype would have made most people anticipate.

Paid Search Agency 28

Paid Search Agency Planning Marketing Management Internet Marketing 28

Convince & Convert

JUNE 8, 2012

They just want to be able to manage their Facebook page. So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. Because I think about my mom, and I wonder if my mom, who’s a fairly active Facebook user.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

DECEMBER 19, 2016

Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day. Spectacles might take you back to 2012, when Google announced Google Glass -- a wearable, hands-free computer system. Wait, Isn't This the Same Thing as Google Glass?

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Single Grain

OCTOBER 30, 2020

Before we dive into the “how” of creating a stunning infographic and helping to make it go viral, let's start with the “why” Here are some great statistics that prove infographics are still a great content marketing investment: Articles with infographics got 178% more links than standard articles.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Hubspot

OCTOBER 16, 2013

After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. According to ShareThis , this year, Pinterest is closing in on email as the third-most popular way to share behind Facebook and Twitter. Takeaway: Know your channels.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

APRIL 18, 2019

Growth Strategy: Viral Loops. Viral loops. The basic premise of a viral loop is straightforward: Someone tries your product. As its best, a viral loop is a self-perpetuating acquisition machine that operates 24/7/365. Source: Inside Viral Loops. Growth Strategy Examples. How did they do it? The result?

Word of Mouth 98

Word of Mouth Paid Search Agency Companies Viral Marketing 98

Hubspot

SEPTEMBER 26, 2013

Since then, Blendtec has expanded the tremendous success of these videos to other channels, enabling viewers to suggest things to blend on Facebook. has been named as the number one viral marketing campaign of all time [by Ad Age].". Here''s Tom blending a recent Facebook request: Justin Bieber. The video earned 2.8

Video Marketing 28

Video Marketing Buy Product Best Practices 28

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. You saw the video? Here’s my problem.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. You saw the video? Here’s my problem.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Sprout Social

APRIL 22, 2019

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. Instagram has 1 billion monthly active users. That is powerful.

Stats 111

Stats Planning Work Management Marketing Management 111

Webbiquity

DECEMBER 4, 2012

What’s the best time of day to post updates on Twitter or Facebook? Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics.

Social Media 100

Social Media Paid Content Resources Tips 100

Salesforce Marketing Cloud

NOVEMBER 16, 2021

The company launched in 2011, receiving a major boost in 2012 when a YouTube video starring co-founder Michael Dubin went viral. Look for direct mentions of your company or products on Facebook, Twitter, Instagram, and other social media, and try these strategies for social listening. Ask your audience for feedback.

Marketing AI 98

Marketing AI Tips Marketing & Strategy Customer Satisfaction 98

Biznology

JANUARY 1, 2013

However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links. Become Way More Visual — The biggest changes over the last year, 2012, were in how people consume new content and new posts online. Take what you want and leave the rest.

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. How do we demonstrate the ROI of social efforts? Social Media Marketing Tips, Tactics & Techniques. Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily.

Social Media 100

Social Media CMS Development Tips Wikipedia 100