Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. Their partnerships range from micro-influencers with a bit over 1,000 subscribers to huge online stars like YouTubers Jenna Marbles and Julien Solomita: Image credit: Twitter. Make Use of Viral Trends.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Buffer

JULY 5, 2022

Along with her journalism work, Hunter amassed a huge Twitter following by sharing her sharp commentary on the latest TV and film news and celebrity gossip. While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

SnapApp

AUGUST 8, 2012

Now that it's the beginning of August, you may have already planned or taken your 2012 summer vacation. Bear in mind, when looking at these unique app features, that Luxury Link's #1 goal for this campaign is to have the app go viral. And now you're wondering what your next trip will be in order to escape from reality for a little bit.

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. You can find her on Facebook , Instagram , Twitter , YouTube , and her website. Ashley is the author of A Kids Book About Divorce , and she is mainly known on social media, especially Instagram and Twitter as Black Ashley.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Convince & Convert

JULY 23, 2012

Twitter is the new sports ticker. The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. Twitter is preparing for its biggest surge in event traffic with the London Games. Chad Ochocinco is regarded as one of the more savvy users of Twitter in the NFL.

Social Media 133

Social Media Media Blogger Television marketing 133

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do?

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. I can’t think of anyone betting against the Internet in 2012.”. For more specific advice, check out our Twitter audit guide. Should you start doing social media marketing?

Social Media 105

Social Media Social Marketing Media Planning 105

Adobe Experience Cloud Blog

OCTOBER 11, 2017

Is it Twitter ? That’s what Asos did for their Winter 2012 campaign which won them a —one of the highest honors that can be bestowed upon advertisers and marketers—and additionally, a cool £5m in sales. The first step is to find out where your audience hangs out. Is it Reddit ?

Trends 134

Trends Content Thought Leadership Viral Marketing 134

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. Because, in content, there's a strong relationship between virality and emotion. Editor's note: This post was originally published in December, 2012 and has been updated for comprehensiveness.

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Convince & Convert

APRIL 11, 2014

It was that viral. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. You can also find them on Twitter @missingkids. Tweetable Moments It really was people. bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home.

Skype 141

Skype Viral Marketing Social Media Facebook 141

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.”

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

ConvertKit

NOVEMBER 9, 2020

A 2012 study led by Dr. Paul J. Image via Matt Ragland on Twitter. The email ended up going viral and leading the brand to one of their best sales days of the year. Image via Demand Curve on Twitter. Image via Efdot on Twitter. Image via Jay Clouse on Twitter. Just remember: Always use discounts sparingly.

Bundling 93

Bundling Urgency Marketing Pricing Price 93

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. The audience on Twitter wants information faster. The big three B2B social media channels used by B2B marketers were LinkedIn (83 percent), Twitter (80 percent), and Facebook (79 percent).

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Marketing Insider Group

NOVEMBER 21, 2013

It was produced to educate children on train safety and quickly became a social and viral sensation after it was released late last year. He won the 2012 Gordon E. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

Content Standard

JUNE 9, 2015

Dubbed “The Internetest safety video on the Internet,” Delta’s new airline safety video is basically the Internet’s greatest viral hits compressed into a six-minute span. But not every brand that tries to piggyback off the latest meme will achieve Delta’s viral success. Double Rainbow Guy? Know Your Meme.

Internet Marketing 40

Internet Marketing Viral Marketing Blast Campaigns Guidelines 40

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. I can’t think of anyone betting against the Internet in 2012.”. For more specific advice, check out our Twitter audit guide. Should you start doing social media marketing?

Social Media 52

Social Media Social Marketing Media Planning 52

SnapApp

FEBRUARY 10, 2012

Video marketing ranks high on the list of priorities for marketers in 2012. Here are a few ways to integrate video marketing -- specifically, YouTube -- into your 2012 social campaign. Viral Videos: Don't expect your video to go viral. It's probably not going to happen, because viral videos happen by accident.

Video Marketing 48

Video Marketing Marketing & Strategy Viral Marketing Content 48

Marketing Insider Group

MAY 6, 2015

It’s kind of funny to look back at when we launched iQ in 2012 and the KPIs we had then, which were mainly around content volume. We can celebrate our viral hits and 2m monthly visitors, but then we need to move into the mindset of how we can retain this audience and get them to come back next month.

Distribution 100

Distribution B2B Thought Leadership Work Management Viral Marketing 100

Hubspot

MAY 16, 2012

— Lori Philo-Cook (@PhiloCook) May 14, 2012. — Joy(@JoyonCapeCod) May 14, 2012. — Garry Polmateer, CAE (@DarthGarry) May 14, 2012. 4) Twitter Customer Service Fail: Marketing and customer service should work together. — Cari Sultanik (@CariSultanik) May 14, 2012. Dear Mrs. Polmateer".I'm

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

APRIL 1, 2018

The Always brand hit a home run with this advertisement, not because it went viral after the commercial ran in the 2015 Super Bowl, but because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over. Always: #LikeaGirl. My eyes are still wet while writing this blurb.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Hubspot

OCTOBER 16, 2019

In the example below, Taco Bell responds to a customer on Twitter with an authentic, engaging tweet making the brand relatable and boosting its reputation. Image source: Twitter. Komen for the Cure , a leading breast cancer charity, faced the consequences of lacking a crisis communication plan in 2012. Image source: Twitter.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Contently

APRIL 26, 2016

In late 2012, Coca-Cola launched a digital magazine, Journey, as part of its larger Content 2020 initiative. Over the past three and a half years, Journey has earned millions of readers each month with consistent viral successes. Twitter is rumored to be killing its 140-character limit in an effort to keep up.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Hubspot

NOVEMBER 13, 2017

Disorderly conduct could lead to injuries, or even death, but instead of typical warning signs or announcements inside train stations, Metro Trains came up with Dumb Ways to Die, a song that has garnered 157 million YouTube views since it debuted in 2012.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Online Marketing Institute

JULY 31, 2012

MediaNext 2012. 07/25/2012. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook. Event Type.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

MAY 8, 2013

On December 19th, 2012, HubSpot held its annual charity auction during which HubSpotters offer up skills, items, and assets others might want to pay money for. People were offering up Celtics tickets, cooking lessons, personalized rap songs, and, in my case, the @HubSpot Twitter account. That might actually go viral.

Social Media 28

Social Media Top of Funnel Media Work Management 28

Hubspot

MARCH 13, 2014

With Twitter acquiring Vine in 2012 and rolling it out in early 2013, and Instagram revealing its video feature only months ago, video has become a lot more than just black and white images on a fuzzy screen. Videos were still called moving pictures when marketers started taking advantage of them.

Trends 28

Trends Video Marketing Marketing & Strategy Content 28

Hubspot

JULY 17, 2014

.” The project went viral, becoming the top trending topic on Twitter two days after it was launched. Relaunched to promote the 2012 Olympics in London, “Thank You Mom” shows the story of three kids as they grow into adult athletes, recognizing the unique role that mothers play in this journey. Brand: Dove.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Planning 28

Hubspot

DECEMBER 19, 2016

Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day. Spectacles might take you back to 2012, when Google announced Google Glass -- a wearable, hands-free computer system. Wait, Isn't This the Same Thing as Google Glass?

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Single Grain

OCTOBER 30, 2020

Before we dive into the “how” of creating a stunning infographic and helping to make it go viral, let's start with the “why” Here are some great statistics that prove infographics are still a great content marketing investment: Articles with infographics got 178% more links than standard articles.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Hubspot

JANUARY 14, 2013

So, here are the 12 biggest marketing fails of 2012. 12 Biggest Marketing Fails of 2012 from HubSpot All-in-one Marketing Software. 3) Twitter Managers Use Company Accounts for Personal Tweets. 5) McDonald's Launches Twitter Campaign for #McDstories. Time to learn from these doozies! Straight from their competitor.

Paid Search Agency 28

Paid Search Agency Planning Marketing Management Internet Marketing 28

Hubspot

OCTOBER 16, 2013

After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. According to ShareThis , this year, Pinterest is closing in on email as the third-most popular way to share behind Facebook and Twitter. 5) ROGETECH.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Single Grain

OCTOBER 23, 2023

Work With Us How Influencer Marketing Platform Instagram Launched SkinnyMeTea Instagram was still an emerging platform back in 2012, not many ecommerce brands (or any brands) were on there at all. Vertical accounts are much easier to grow because you can do things like leverage viral trending content. Is there scarcity?

Social Media 98

Social Media Media eCommerce Verticals 98

Convince & Convert

JUNE 8, 2012

So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. Publishing is distribution, but it’s the doors that they open with that distribution, that to me, today 2012, is still relevant. Jim : Yeah. ” Yeah.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118