Adobe Experience Cloud Blog

MARCH 14, 2012

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” The number of Google searches, Facebook posts and tweets about Kony has gone through the roof. So what content marketing tips can we learn from the Kony 2012 campaign? Story telling matters.

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Campaigns Content Marketing Content Storytelling 48

Contently

MAY 23, 2016

Facebook Live … LinkedIn Instant Articles … Google AMP … Chat bots ! For instance, on Thursday evening, one of our recent posts—” 13 Works of Classic Literature With Upworthy Titles “—started going viral on the /r/books subreddit. A countdown-style Facebook video might make sense.

Viral Marketing 94

Viral Marketing Advertising Mediums Linkedin ROI 94

Convince & Convert

APRIL 11, 2014

It was that viral. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. He created a Facebook page and shared it with his friends, hoping more eyes would see it that way. People in Germany, France, and Spain created their own Facebook pages in their respective countries to get the word out.

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Skype Viral Marketing Social Media Facebook 143

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. You can find her on Facebook , Instagram , Twitter , YouTube , and her website. Amber Whittington is a California-born Youtuber, actress, basketball player, activist, and the Founder of Amber’s Closet. Alex Wolf, Host of The Alex Wolf Podcast.

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First-Mover Advantage Thought Leadership Youtube Television marketing 98

Biznology

JULY 28, 2014

Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23 billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012.

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Twitter Social Marketing Social Networks Viral Marketing 80

Hubspot

JULY 5, 2012

Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. Why did this gem go viral? Keep it Short. And they did it in all of their videos.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

readwrite

FEBRUARY 1, 2012

We’re all on the edge of our seats waiting for the Facebook IPO to drop. The Wall Street Journal proper reports (no offense, AllThingsD) that Facebook probably makes most of its revenue from online advertising combined with cuts from game purchases. Facebook takes a 30% cut from games that live on its ecosystem.

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Spending Facebook Ads Marketing Management 40

Convince & Convert

MAY 1, 2015

Facebook is KLM’s main “cash cow” because of advanced targeting options. “We Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. Karlijn1903 Tweet This.

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Social Media CMS Development Media Thought Leadership 160

Convince & Convert

JULY 23, 2012

Facebook is the new hub for fans. The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. ESPN’s SportsNation is a television program that features viral sports video and interactive public polling. Twitter is the new sports ticker.

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Social Media Media Blogger Television marketing 134

Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

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Campaigns Work Management Marketing Management Planning 28

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. I can’t think of anyone betting against the Internet in 2012.”. I just have to go to their Facebook page and I can complain – and it’s public to everyone.

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Social Media Social Marketing Media Planning 105

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.”

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Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+.

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Biznology

DECEMBER 20, 2011

Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Turn it up to 11! From now until some time in January.

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Wikipedia Viral Marketing Social Media Spending 80

RebelMouse

JULY 1, 2019

LinkedIn has made a flurry of notable updates in 2019 alone, including features like reactions and photo tagging, which is similar to the experience on top platforms like Facebook and Instagram. Facebook made significant user-focused changes following 2016's fake news fallout and ongoing misuse of data. Data provider Parse.ly

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RebelMouse

JULY 1, 2019

LinkedIn has made a flurry of notable updates in 2019 alone, including features like reactions and photo tagging, which is similar to the experience on top platforms like Facebook and Instagram. Facebook made significant user-focused changes following 2016's fake news fallout and ongoing misuse of data. Data provider Parse.ly

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

Convince & Convert

JANUARY 18, 2011

companies will spend $1.676 billion on email in 2012. But we have that metric in Facebook, where it’s called “impressions&# , and on YouTube, where it’s called “views&#. But in other ways, it’s largely the same. Let’s compare email marketing and social media. Market Size.

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Social Media Media Digg Opt-in 119

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. Because, in content, there's a strong relationship between virality and emotion. Editor's note: This post was originally published in December, 2012 and has been updated for comprehensiveness.

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Tips Content SERP Custom Publishing 69

RebelMouse

DECEMBER 26, 2018

January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. At RebelMouse, our developers have been preparing for massive shifts like Facebook's update since we launched back in early 2012.

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CMS Development Custom Publishing Lead Ranking Paper 64

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Facebook is more informal. The big three B2B social media channels used by B2B marketers were LinkedIn (83 percent), Twitter (80 percent), and Facebook (79 percent). Greater Budgets Mean Greater Scrutiny.

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BtoB Social Media Paid Search Agency Media 120

Marketing Insider Group

NOVEMBER 21, 2013

It was produced to educate children on train safety and quickly became a social and viral sensation after it was released late last year. He won the 2012 Gordon E. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

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Video Marketing Brand Identity Branding Training 100

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. Most people can’t define what it means to “go viral” anyway, never mind connect it to concrete business goals.

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Storytelling Content Viral Marketing Video Marketing 102

Contently

OCTOBER 17, 2016

When we held the first Contently Summit in the fall of 2012, Mitt Romney’s “47 percent” comment qualified as a debilitating political gaffe. And judging from Facebook, I appear to have been just 12 years old at the time. Just look at the publishers that do a really good job of making dense topics go viral.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Content Viral Marketing 60

SnapApp

FEBRUARY 10, 2012

Video marketing ranks high on the list of priorities for marketers in 2012. Here are a few ways to integrate video marketing -- specifically, YouTube -- into your 2012 social campaign. Viral Videos: Don't expect your video to go viral. It's probably not going to happen, because viral videos happen by accident.

Video Marketing 48

Video Marketing Marketing & Strategy Viral Marketing Content 48

Contently

APRIL 26, 2016

In late 2012, Coca-Cola launched a digital magazine, Journey, as part of its larger Content 2020 initiative. Over the past three and a half years, Journey has earned millions of readers each month with consistent viral successes. If everybody’s spending time on Facebook, you have to reach them there. The content wars.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. I can’t think of anyone betting against the Internet in 2012.”. I just have to go to their Facebook page and I can complain – and it’s public to everyone.

Social Media 52

Social Media Social Marketing Media Planning 52

RebelMouse

DECEMBER 26, 2018

January: Rising Above Facebook's Doomsday Algorithm Change. Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. As the hangover from Facebook's algorithm shift began to wear off, we took stock of what the social ecosystem looked like in its aftermath.

CMS Development 40

CMS Development Custom Publishing Lead Ranking Paper 40

Martech Advisor

FEBRUARY 4, 2020

Facebook has grown by leaps and bounds in the last fifteen years. As Facebook celebrates its 16th anniversary, let’s look at the key events that define Facebook’s groundbreaking journey that started in 2004. By the end of 2004, Facebook had already reached the one million user milestone. Pre-Facebook Days.

Facebook 134

Facebook Advertising Agencies Paid Search Agency Mobile Advertising 134

Biznology

APRIL 18, 2017

He is the author of “@YourService” (Wiley, 2012). Besides working for Comcast, Citi and Vanguard Investments, he has advised many Fortune 500 companies. Prior to joining the team at Brain+Trust, he led U.S. digital for Zeno Group, a Daniel J. Edelman company. Podcast: Play in new window | Download (Duration: 1:12:50 — 30.1MB) | Embed.

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Advertising Agencies Public Relations PR Web 2.0 145

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Hubspot

APRIL 1, 2018

The Always brand hit a home run with this advertisement, not because it went viral after the commercial ran in the 2015 Super Bowl, but because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over. Always: #LikeaGirl. My eyes are still wet while writing this blurb.

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Advertisements Advertising Best Practices Paid Search Agency 101

ConvertKit

NOVEMBER 9, 2020

A 2012 study led by Dr. Paul J. For example, NoCode Notion , a website selling resource kits and community memberships for makers using Notion to launch new products offered a 20% discount only to members of a specific Facebook group. The email ended up going viral and leading the brand to one of their best sales days of the year.

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Bundling Urgency Marketing Pricing Price 93

Hubspot

MAY 16, 2012

— Lori Philo-Cook (@PhiloCook) May 14, 2012. — Joy(@JoyonCapeCod) May 14, 2012. — Garry Polmateer, CAE (@DarthGarry) May 14, 2012. — Cari Sultanik (@CariSultanik) May 14, 2012. Especially ones directing me to a Facebook or product page. — Dan Moyle (@danmoyle) May 14, 2012.

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Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

SEPTEMBER 10, 2018

Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. Similarly, there is no guaranteed way to ensure your content goes viral, but there are certain steps you can take to give your marketing campaign the best chance at success.

Viral Marketing 101

Viral Marketing Campaigns Youtube Social Media 101

Hubspot

FEBRUARY 19, 2018

52 Small Changes: One Year to a Happier, Healthier You by Brett Blumenthal (2012). The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg (2012). The video of his speech went viral, encouraging McRaven to write a book based on those same principles, as well as additional stories from his naval career.

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Positioning Work Management Viral Marketing Fulfillment 77

Hubspot

NOVEMBER 13, 2017

Disorderly conduct could lead to injuries, or even death, but instead of typical warning signs or announcements inside train stations, Metro Trains came up with Dumb Ways to Die, a song that has garnered 157 million YouTube views since it debuted in 2012.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Online Marketing Institute

JULY 31, 2012

MediaNext 2012. 07/25/2012. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. Video Center.

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Social Media Enterprise Management Marketing Management CMS Development 40