Online Marketing Institute

DECEMBER 6, 2011

Our Sites: Content Marketing Institute. Content Marketing World. Content Marketing Stats. B2B Content Marketing Assessment. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » « Must-See Content Marketing Examples From 2011. |

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Hubspot

JULY 29, 2019

Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales. According to a recent marketing technology study , the average marketer is using around 12 software tools a day — with some using up to 31.

Work Management 77

Work Management Marketing Management Contingency Planning Business 77

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. Good Examples. Bad Examples. Customize and organize your information for readability purposes. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

seo.co

JANUARY 18, 2021

9 black hat content marketing tactics to avoid. + Publishing videos to YouTube just to create backlinks. + Search engine optimization is a key marketing strategy, but it’s only effective when done ethically. of the market share for search engines. Be extremely skeptical of blog networks. Paid links. + Clickbait. +

De-duplication 75

De-duplication SEO Tactics Copyright 75

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 105

Social Media Social Marketing Media Planning 105

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. But in recent years it’s become a hot topic for B2B marketers. Some examples of Dark Funnel channels include: Third-party sites. Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Hubspot

SEPTEMBER 9, 2020

Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. If you do know your Sender Score, do you know what it means for your reputation as an email marketer ?

Deliverability 98

Deliverability CAN-SPAM Click Rate Marketing & Strategy 98

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. These objectives should align with your broader marketing strategy and business goals.

Social Media 94

Social Media Media Business Social Networks 94

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

OCTOBER 28, 2020

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. So be empowered, marketers! But boy, has that changed.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Viral Marketing 103

Viral Marketing Work Management Planning Paid Search Agency 103

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Paid Content 96

Paid Content Brand Identity Branding Top of Funnel 96

Hubspot

MARCH 15, 2015

To show off the features of the Ford Explorer, the brand published three print ads with interactive elements. Volkswagon published a three-page spread so readers could take a test drive. Fashion retailer C&A published a print ad in customized magazine editions that were linked to a person’s Facebook account.

Paid Search Agency 28

Paid Search Agency Ads Advertising Agencies Allocation 28

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. When you plan an in-person conference, remember that the event’s location is prime marketing material.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

ConvertKit

NOVEMBER 9, 2020

Offering discounts and coupons on your digital products can be a great way to increase revenue and reward loyal customers. A creatively crafted discount offer can push customers who might still be on the fence to buy or encourage existing customers to buy again or share your products with their audience. The only problem?

Bundling 93

Bundling Urgency Marketing Pricing Price 93

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. Customers and non-customers watch Vans shorts to experience characters they identify with, says @drmckee.

Storytelling 99

Storytelling Content Viral Marketing Video Marketing 99

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? So what’s a marketer to do? Identify solutions and figure out ways to execute them.

Social Media 120

Social Media Media Work Management Marketing Management 120

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I started publishing on Slideshare in July of 2010. I continue to believe Slideshare is one of the greatest opportunities in content marketing. The 15 Best LinkedIn Pulse Articles On Marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Marketing Insider Group

FEBRUARY 9, 2012

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Contently

DECEMBER 8, 2016

Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown. NBC’s marquee event was, by many accounts, a “ nightmare ” for the network. Ratings dropped 15 percent from London 2012. It happened at the Rio Olympics.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

chiefmartech

SEPTEMBER 21, 2017

I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. As I noted in a post back in 2012 — Is marketing technology consolidating or diversifying?

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 52

Social Media Social Marketing Media Planning 52

Content Standard

JULY 13, 2016

That’s a big bump from 2012, when 49 percent of adults said they received news from social media. How we discover content—including news content—has increased the importance of content strategy to capture user attention and grow customers. Content marketing is typically thought of as how-to articles, listicles, or blog posts.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Contently

MAY 11, 2016

“Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. I had this philosophy that we needed to become a brand publisher,” Johnson said about his time at State Farm. According to Johnson, Neighborhood Sessions is an example of State Farm embracing its role as a content creator. “We

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly Or that you can access our full network of data in Currents? University Partners.

Branding 40

Branding Brand Identity Startups Domain 40

Hubspot

NOVEMBER 14, 2018

Data-driven content marketing. This article will investigate the specific content marketing strategy Nerdwallet used to take on the industry titans. However, in recent years, several new challengers have taken on these titans, snapping up the majority of the organic search market share of some of the world’s biggest brands.

Startups 72

Startups Google Press Domain 72

ClearVoice

APRIL 17, 2019

The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content. It tells your potential customers why to choose you. Not even probably at the time it was coined, and certainly not in later decades when craft beer came on the market. What’s a slogan?

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Moz

NOVEMBER 2, 2020

In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations with customers about how “conscious spending” at independently-owned enterprises impacts local quality of life. If conscious local shopping is the goal, education is the key to helping customers make informed choices.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working?

Loyalty 76

Loyalty Lead Ranking Lead Scoring Case Studies 76

SnapApp

JANUARY 20, 2012

Such inexpensive, wide reach for marketing was previously unheard of -- and advertisers worldwide rushed to adopt it. The adoption of mobile devices has created the same frenzied atmosphere, and it's creating new opportunities for marketers. In 2011, the mobile ad market alone generated $1 billion in sales. The Numbers.

Optimization 48

Optimization Mobile Advertising Bandwidth Mobile Marketing 48

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

Marketing AI 105

Marketing AI Tools Enterprise Management Work Management 105

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Outbrain

NOVEMBER 11, 2020

Brand marketing should not be an afterthought. In this piece, using several case studies and examples backed by psychology research, I share five brand marketing hacks you can use to enhance your brand value. The IKEA Effect: Leverage the collective power of your customers to boost brand image.

Brand Identity 26

Brand Identity Branding Case Studies Paid Search Agency 26

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Have you created custom tabs for your Facebook page ? Hallelujah!

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

BuzzSumo

MARCH 1, 2016

Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? Take as an example the question “what is content marketing?”. The Content Marketing Institute have written a comprehensive answer to this question on their site. Lee Odden, Top Rank Marketing.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40