Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. They emerged stronger, capturing a larger market share, while their competitors lagged behind.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). My 2012 Social Media Predictions. 2012 bets: 1. Multi-media Soars. Reading Tea Leaves.

Social Media 121

Social Media Media Mobile Marketing Marketing Management 121

Webbiquity

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. As of June 2018, 4.2 Live Video. Real-time Communication.

Trends 224

Trends Paid Search Agency Advertising Agencies Social Media 224

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. In 2018, the platform concentrated on content quality and monetization. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more. Our refusal to be content.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Scoop.it

OCTOBER 5, 2021

Here’s the thing – Gmail is getting less effective if you want to grow your content marketing business. That’s why in this article, I’ve rounded up ten chrome extensions for Gmail you should consider using as a content marketer in 2021. As a content marketer, there’s no reason why you shouldn’t join the list.

Work Management 82

Work Management Content Marketing Marketing Management Planning 82

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Ambal's Amusings

MARCH 7, 2012

2012-03-07T01:25:00Z. 2012-03-07T01:29:00Z. We at ClickDocuments.com are happy to announce a new series where we will be showcasing some of the interesting examples in content marketing. Type of Content : Stop-Motion animation. Why is this cool content marketing? 2012-03-07T01:31:00Z.

Content Marketing 100

Content Marketing Content Network Marketing Trust Marketing 100

Contently

NOVEMBER 13, 2017

Once upon a time, Snapchat was in line to take over the social network throne from Facebook. Instagram has become the the ideal social network, something built in a lab by the savviest venture capitalists and engineers. Facebook bought the company in 2012.). It had unique features, fast growth, and celebrity superusers.

Social Networks 166

Social Networks Stats Lead Ranking Network Marketing 166

Crimson Marketing

JULY 26, 2013

Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. . I recently sat down with Rishi Dave to discuss his fascinating insights and experience with content experimentation.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I didn’t have access to any paid research resources like JSTOR or a real library.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Contently

NOVEMBER 10, 2016

Founder and CEO John Foley describes Peloton as a software, hardware, and content company. A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. According to Inc. LoveSquad).

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Hubspot

FEBRUARY 18, 2020

Marketers, welcome to 2020. Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Facebook reached one billion users in late 2012. Social networks have grown into a foundational aspect of our culture. This year begins the next decade of our profession.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Don’t worry. Let’s roll! According to statistics , 1.6

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Convince & Convert

MAY 22, 2013

In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. So we examined deeper….

Peer-to-peer 156

Peer-to-peer Generation Public Relations Ethics 156

Adobe Experience Cloud Blog

APRIL 24, 2012

Larger conferences often have more choices, and bigger thought leaders, but lack the ability to truly get value from networking (especially since you’re traveling from building to building between sessions and due to the sheer volume of people). Attendee Only Content - Not Shared Via Social.

Examples 48

Examples Conference Network Marketing Marketo 48

Tony Zambito

JANUARY 10, 2012

In the world of B2B management, there are numerous head scratching efforts going on as we peer ahead into 2012 and beyond. Primarily, it has to do with how to get from here to there. One of the issues faced … Continue reading →

Peer-to-peer 100

Peer-to-peer B2B Business to Business Buyer Personas 100

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2012: Watch time. Home algorithm tips for marketers.

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Online Marketing Institute

DECEMBER 6, 2011

Our Sites: Content Marketing Institute. Content Marketing World. Skip to content. Content Marketing Stats. B2B Content Marketing Assessment. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » Tweet.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. Click To Tweet. In the name of brand love.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. But does this always have to be the relationship between brands and longer-form content? There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish.

Brand Identity 88

Brand Identity Branding Top of Funnel Content Marketing 88

Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Biznology

FEBRUARY 20, 2018

You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Valasys

OCTOBER 24, 2018

TrackMaven and Skyword have merged to form the numero uno content marketing platform. This merger combines excellent analytics with a top-notch content marketing platform in order to power unparalleled content experiences for customers. This merger offers marketers the chance to use fewer tools and more solutions.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Content Marketing 40

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Google+ Guides and Tips.

Google 100

Google Tips Digital Asset Management Best Practices 100

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. Gini and Paul Evans made 2012 absolutely stellar. Content Marketing World.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

Exo B2B

JULY 2, 2019

Back to the future in this short post… Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing.

Social Networks 45

Social Networks Promotion Paid Search Agency Broadcasting 45

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The four most popular messaging apps already have more monthly active users than the four major social networks.

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

Hubspot

APRIL 21, 2020

Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. Think about how often content is shared across the web — for instance, there are over 2.45 Needless to say, there's a lot of content everywhere. 6 Ways to Create Content That Markets Itself.

Tips 69

Tips Content SERP Custom Publishing 69

Ambal's Amusings

AUGUST 25, 2010

In the new world marketing, Russell Sparkman, of Fusionspark Media , urges us to use transmedia storytelling. We asked Russell Sparkman "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Russell Sparkman's Marketing Prediction for 2010. Russell Sparkman.

Content Marketing 100

Content Marketing Storytelling Content Marketing & Strategy 100

Scoop.it

SEPTEMBER 4, 2018

“We’re doing content marketing to rank in search and attract more leads.”. While no one can deny the advantages content marketing brings, the statement above is driven by what content marketing does for the company, not for the consumer. Content marketing is about the needs of your audience.

Curation 64

Curation Top of Funnel Content Marketing Marketing Budget 64

Marketing Craftmanship

SEPTEMBER 2, 2014

Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

Webbiquity

JANUARY 19, 2016

population now has at least one social networking profile; more than half use two or more social networks. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 80% of marketers use these as primary success metric; 56% base social success on website traffic.

Social Media 100

Social Media Stats Social Marketing CMS Development 100