Convince & Convert

JUNE 12, 2012

Facebook ads are a very powerful tool. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a few bad Facebook ads first. Make sure your business is not falling victim to these very common Facebook ad mistakes. We just don’t quite know what we are doing yet.

Paid Search Agency 159

Paid Search Agency Facebook Ads Click Rate 159

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012. Almost all the gains are going to Facebook and Google.

Facebook 128

Facebook Rules Advertisements Advertising 128

Valasys

DECEMBER 5, 2022

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . From likes and stories to ads, Facebook has continued to consistently evolve. This forged to be the perfect opportunity for Facebook to create an indispensable advertising platform. .

Facebook 40

Facebook Paid Search Agency Ads API 40

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. The next highest usage was Facebook at 68%. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Create content in a similar style or topic to ones that your viewers already enjoyed.

Youtube 121

Youtube Lead Scoring Lead Ranking Ad Frequency 121

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Engagement Rate – An engagement rate is a metric that measures the audience engagement with content on a respective platform.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 100

Google Tips Digital Asset Management Best Practices 100

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? The digital space has become super competitive. New phone, who dis? Don’t worry.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. 2. Create relevant content marketing. 4. Add social sharing to your content.

Social Media 48

Social Media Social Marketing Planning Media 48

Marketing Insider Group

MARCH 29, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. “Social Media” is so 91 days and 42 seconds ago….

Curation 100

Curation Marketing Management Content Marketing Buyer's Journey 100

Convince & Convert

AUGUST 31, 2015

We investigate three of the biggest: Twitter, LinkedIn, and Facebook. million on its opening weekend in March 2012, at the time the third most successful in history, and Lionsgate stock increased in value by 67% in the following 12 months. Using Facebook to Gauge Public Sentiment. Leveraging Twitter to Predict Market Movements.

Social Media 156

Social Media Media Ad brokers Twitter 156

Online Marketing Institute

DECEMBER 6, 2011

Our Sites: Content Marketing Institute. Content Marketing World. Skip to content. Content Marketing Stats. B2B Content Marketing Assessment. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » Tweet. Facebook: 30% increase.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

DiscoverOrg

JANUARY 2, 2019

“Big data” is very 2012. We don’t mind ads in our Facebook feed or Spotify playlist – as long as they’re for the same cute boots we were browsing on Instagram. Many organizations are not sure how to interpret the data to then develop relevant actions as a result. B2B big data wasn’t quite there.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? From its founding, Myspace took off like a rocket ship while Facebook had a much slower ascension from launch. My answer is certainly–yes!

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

KoMarketing Associates

JULY 1, 2014

“Building great content” is at the top of this list. Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. Created: November 27, 2012. If A Site Linking To Mine Gets Caught Selling Links, What Happens To My Site? Created: March 4, 2010.

Link Building 120

Link Building Paid Content Google Advertorials 120

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. Industry Drive has also acquired the Content Services of NewsCred including assets, people, and clients.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

B2B Marketing Traction

APRIL 28, 2014

It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Facebook for B2B Marketing?

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Hubspot

MARCH 6, 2018

In November 2017, Facebook began internally testing Messenger Broadcast: a s ervice for businesses that allows them to send marketing content to users, without building a bot. Prior to the recent display of ads, Facebook had not outwardly monetized the platform, despite a user base of 1.6 Mexico, and Thailand.

Paid Search Agency 75

Paid Search Agency Broadcasting Ads Work Management 75

Biznology

DECEMBER 11, 2019

Today, Google prioritizes the quality and relevancy of your website. However, in 2012, Google introduced the EMD Update , reducing this kind of domains in its results. Instead of spamming your domain name with keywords, focus on its relevancy and value. Exact-match domain keywords may harm your rankings.

Domain 129

Domain Branding Brand Identity SERP 129

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Marketing Craftmanship

SEPTEMBER 2, 2014

Unfortunately, many B2B companies that understand the new dynamics of vendor selection have responded in knee-jerk fashion, by saturating every possible online / digital channel and social media platform with content that neither reaches nor resonates with decision makers in their target audiences. does not guarantee marketplace attention.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

Outbrain

APRIL 9, 2019

There’s no doubt about the effectiveness of content marketing. In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. This isn’t because content marketing doesn’t work. Describe the content formats you’ll focus on.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

LeadSquared

MAY 21, 2013

As soon as Facebook introduced the Timeline for pages in March 2012, many experts were quick to write off the future of Facebook Landing Pages; but one year hence, Facebook Landing Pages are still relevant for businesses. 1) You can Use them for Lead Capture from Facebook Ads. 2) Like Gating.

Landing Pages 52

Landing Pages Cost Per Thousand Cost Per Click Facebook 52

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Kelly advises to begin with cost. “We

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. Promote your own content to reach new people without big advertising costs. I can’t think of anyone betting against the Internet in 2012.”. How do I get started?

Social Media 105

Social Media Social Marketing Media Planning 105

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Insider Group

FEBRUARY 9, 2012

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Adobe Experience Cloud Blog

AUGUST 16, 2012

Note: The report surveys buyers in the UK, France, Germany, and Italy so is obviously focused on European buyers, but I believe the insights below are relevant to all markets.). Too many companies use b2b social media only for “company-to-buyer” communications, listening and responding and publishing their own content over posts and tweets.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Adobe Experience Cloud Blog

SEPTEMBER 16, 2012

That said, most give advice that would be relevant regardless of the conference. Glad you asked: Cool Things To Do (Other Than Parties) & Other Stuff You Need To Know: Choose The Dreamforce Music – This is a killer collaboration between Spotify, Heroku, and Facebook. Data.com’s 4 Perfect Days for Marketers. Survival Guide.

Salesforce.com 48

Salesforce.com Tips InsideView Marketo 48

SnapApp

MARCH 8, 2012

Join us on 3/14 for a live webinar To Prepare Your Page for Facebook Timeline. With 1 billion members projected by August, 20 Million Page Likes each day and 5 billion bits of content shared each week it's no wonder marketers have embraced the giant. This is why it's crucial to make sure your edges are heavy, relevant and timely.

Lead Scoring 54

Lead Scoring Lead Ranking Facebook Ad Frequency 54

Content Marketing Institute

NOVEMBER 20, 2017

The question came via Facebook Messenger from a friend who was coming over for dinner. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Why Automation Is the Future of Content Creation.

Marketing AI 107

Marketing AI Tools Enterprise Management Work Management 107

The Lead Agency

OCTOBER 30, 2017

By each user add their age, gender, position, industry and other relevant information. Invest in your B2B social media content. Another of our key B2B social media strategies is investing in your content. As social media sites like Facebook and Twitter have become more commercialised, organic posts have increasingly less reach.

Social Media 74

Social Media Practices Media Allocation 74

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

FEBRUARY 5, 2014

In 2012 Entrepreneur Andrew Chen claimed that “ Growth Hacker is the New VP Marketing.” He explains the wake up call like this: Instagram, Zappos, Airbnb, Twitter, and Facebook all became billion dollar brands without any traditional marketing. Does that make marketing more or less relevant?

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100