Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. Will Content Strategy Save Marketing?

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EveryoneSocial

OCTOBER 22, 2019

It’s time for organizations to see the numerous uses employee advocacy platforms have besides enabling employees to share content to their social networks. Below, I’m going to dive into some history of the employee advocacy platform and how this technology should be used for more than just sharing content.

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Hubspot

MAY 14, 2014

Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. All of those moves have turned LinkedIn into a place where people come to consume professional content. 1) Coca-Cola.

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Adobe Experience Cloud Blog

JULY 27, 2012

Create a report that monitors your social media activity and point out missed opportunities that could be used for creating employee/customer/prospect relationships. 2) Create a social media policy. Determine how you want your employees to participate in social media. Let’s Get Social! 4) Training, training, training.

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Hubspot

AUGUST 20, 2018

After Facebook bought Instagram in 2012, the app has evolved from a fun social network for selfies and brunch pics to something much more impactful: marketing’s top platform for visual content. Quick note: This post is about the business accounts with the most Instagram followers.

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Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. TechCrunch ).

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Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. The introduction of movable type removed much of the limitations around the distribution of that content. The social media role, so far. Everybody became a content curator and distributor of sorts, often without even realizing it.

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Hubspot

MAY 29, 2014

4) Internet use was up 9% in 2013 compared to 11% in 2012. 7) >75% of Buzzfeed''s visitors are from social and >50% from mobile. 8) According to Shareaholic, Pinterest amounted to 7% of social media traffic referrals worldwide. 9) The average article reaches half its total social referrals in 6.5

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Hubspot

FEBRUARY 1, 2017

Today: Current model: " The world’s leading Internet television network. ". Content is personalized, with algorithms designed to make recommendations based on viewing behavior and history. Original model: " An online directory that connects people through social networks at colleges. ". Founded: 2012. 3) Facebook.

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Hubspot

AUGUST 12, 2012

Instagram recently made headlines with the news that it had surpassed the 80 million user mark (up from just 15 million in January 2012!). Repurposing Content With a Purpose, From Smart Insights. The Smart Insights blog brings us this excellent guide to repurposing content -- with a purpose! Check out the full story here.

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Hubspot

DECEMBER 11, 2013

So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere. 1) Facebook introduced social search with Graph Search. For one, it’s yet another platform to use for research when creating data-based content. Comments and apps and pages, oh my!

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Webbiquity

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips.

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Sprout Social

APRIL 22, 2019

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. 50% of businesses create at least one Story every month.

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KoMarketing Associates

JUNE 26, 2014

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. What are the objectives of their content?

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Hubspot

MAY 26, 2017

Clearly, marketers are struggling with producing enough demand for their content. With so many options of platforms for marketers to publish their content and even more ways to promote it, it's hard to know where to focus your efforts. And, do you know the type of content your audience actually wants? What Can You Do?

Work Management 101

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Biznology

JANUARY 1, 2013

The only real way of creating and providing content that can easily be shared everywhere is via a blog or some other kind of bloggish platform. With a blog-based platform, be it your personal or professional site, sharing your content from a web application you own and control is a no-brainer.

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Hubspot

NOVEMBER 15, 2016

The wrong visual content can kill conversions as quickly as the right visual content can increase them. In fact, conversion rates for brands that use custom visual content are seven times higher than those that don’t. And there are so many ways visual content can increase conversion rates. That conversion didn’t happen.

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Hubspot

JULY 29, 2018

Social Media Terms - Z. AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media.

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Adobe Experience Cloud Blog

JUNE 24, 2013

The rise of content marketing. Content marketing is when brands create and distribute content designed to be relevant and valuable to their target audiences, with the objective of driving profitable customer action. Ideally, this content is not about the company or its products and services; it educates or entertains.

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Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Yes, but wait—this one is different.

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Hubspot

JANUARY 11, 2013

Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world. Optimization! Optimization! 1) Choose an Optimized Company Username.

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Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

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Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

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Hubspot

AUGUST 21, 2012

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Still think your company is too boring to create compelling content ? Blogs and Written Content.

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Hubspot

NOVEMBER 9, 2023

Table of Contents Why it's Important to Sell on X How to Start Selling on X Best Practices for Selling on X Why It's Important To Sell On X Anything can be sold on X: services, software, digital products, or physical products. Let X users know what your content will be about and what they gain from following you in these 160 characters.

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Twitter Ideal Customer Profiles Ad Exchange Curation 66

Sprout Social

OCTOBER 1, 2020

By 2012, with funding secured and prototype built, Foley, Cortese and their three fellow co-founders, Graham Stanton, Hisao Kushi and Yony Feng, had successfully turned dreams into reality. Feature UGC content frequently. Peloton loves to highlight the humanity and hard work of their users on social.

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Webbiquity

DECEMBER 2, 2014

In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model , to maximize their opportunities to be “found” online when buyers are looking.

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CoSchedule

FEBRUARY 27, 2023

Learning from other successful blog examples can help you create a content strategy of your own. Table of Contents] Get Your Blog Post Templates Plus, join our email list to stay up to date. link] landing page for all their blog content What Makes the Shopify Blog Great? This post is packed full of examples to get you inspired.

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Single Grain

MARCH 7, 2022

In this post, we'll provide our curated list of the top 8 crypto PR agencies, as well as how crypto PR differs from traditional PR, why you might need to hire such an agency, and how to select the best one. TABLE OF CONTENTS: ↓ What Is Crypto PR? Focus on Content Marketing. Crypto Social Media Marketing. Blockgeeks.

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Webbiquity

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience.

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Hubspot

APRIL 6, 2016

Instagram isn't just a go-to social network for individuals anymore. Many marketers have caught wind that it's a powerful social network they need to have some sort of presence on. Check out these 18 ideas for videos, photos, and other content you can post on Instagram. the list goes on. the list goes on.

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Hubspot

AUGUST 8, 2011

The social media world is all abuzz with how politicians are using social media and Twitter to engage with voters in advance of the U.S. 2012 elections. Brian Whalley is HubSpot's SEO manager, and Sam Coren is a content manager at StudentAdvisor.com. The Top 100 Social Media Colleges.

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