SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

JULY 17, 2020

Credit: YouTube. Dollar Shave Club’s Our Blades Are F ing Great video was released in 2012. However, it remains the gold standard of how to go viral by disrupting the way you create authoritative content.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Hubspot

JULY 5, 2012

In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. First of all, what a frustrating question; virality can never, ever be guaranteed.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Vidyard

JULY 5, 2017

For every super successful company, there was nearly always someone who did the same thing before. For YouTube, there was Shareyourworld. Take for example how Salesforce turned a disruptive story into a multi-billion dollar company. viral in nature. How does market disruption occur? It carries an inherent bias.

Storytelling 81

Storytelling Video Marketing Conversion Viral Marketing 81

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. CLYW is a Canadian high-end “return top” company. (Yo-yo Karlijn1903 Tweet This.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Convince & Convert

JANUARY 18, 2011

And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. companies will spend $1.676 billion on email in 2012. The only people that get emails from your company are people that asked to receive them. Market Size. Audience Count.

Social Media 119

Social Media Media Digg Opt-in 119

Brandwatch Marketing

OCTOBER 5, 2020

The best strategies take planning and tie into a company’s overall strategy. The main thing is that there is potential in social media marketing for most companies, but it’s a rarely a simple matter of sending out a few tweets and waiting for the cash to roll in. Show off your company culture to help aid recruitment.

Social Media 105

Social Media Social Marketing Media Planning 105

Content Marketing Institute

JUNE 8, 2018

Full disclosure: I work for a documentary film company so, yes, I am biased but only because I’ve seen firsthand how effective this form of storytelling can be.). The series has attracted almost 300,000 views, while the Vans YouTube channel has more than 348,000 subscribers. Why is the series effective? Why do people watch it?

Storytelling 100

Storytelling Content Viral Marketing Video Marketing 100

SnapApp

FEBRUARY 10, 2012

Video marketing ranks high on the list of priorities for marketers in 2012. Specifically, a good portion of marketers have plans to increase their YouTube marketing efforts this year. Here are a few ways to integrate video marketing -- specifically, YouTube -- into your 2012 social campaign. Be cautious, however.

Video Marketing 48

Video Marketing Marketing & Strategy Viral Marketing Content 48

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. That’s what my company, Gerris digtial, does and lots of other companies try to do it, too. But I am still surprised that many companies don’t do blogger outreach, even today. OK, now on to tools.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Social media platforms need to be selected based on a company’s goals and objectives. YouTube launched full availability of a paid search service for video that works similar to Google AdWords.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Brandwatch Marketing

OCTOBER 5, 2020

The best strategies take planning and tie into a company’s overall strategy. The main thing is that there is potential in social media marketing for most companies, but it’s a rarely a simple matter of sending out a few tweets and waiting for the cash to roll in. Show off your company culture to help aid recruitment.

Social Media 52

Social Media Social Marketing Media Planning 52

Hubspot

APRIL 1, 2018

Set company goals for this advertisement. Coke fans are regular buyers, and the company leaned into that sense of individual ownership with full force. The Miller Brewing Company (now MillerCoors) did just that with the light beer market -- and dominated it. Check out the company's latest video from 2017 above.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

SEPTEMBER 10, 2018

Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. The company targets its audience of sophisticated beer drinkers in an engaging, creative, and humorous way through TV, social media, and YouTube. It's highly creative.

Viral Marketing 101

Viral Marketing Campaigns Youtube Social Media 101

Hubspot

NOVEMBER 13, 2017

The Miller Brewing Company (now MillerCoors) did just that with the light beer market -- and dominated it. That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. Be determined and differentiate your product in the same way. Source: BuildingPharmaBrands blog.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Hubspot

AUGUST 21, 2013

The internet has completely changed how customers and companies interact. In case anyone isn''t familiar with them, Upworthy is a BuzzFeed-esque website that revolves around circulating viral videos. so it''s kind of perfect that it has a SlideShare about how to go viral. 20) The Best Digital Campaigns of 2012, Gregory Pouy.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Hubspot

JUNE 7, 2012

That makes it a little bit more obvious why a marketer might want to leverage these already viral pieces of creative for their own marketing -- especially in social media -- doesn't it? Original Claim to Fame: Like Sammy, Keyboard Cat came onto the YouTube scene in 2007 with its musical stylings. And the truly successful memes?

Campaigns 28

Campaigns Internet Marketing Paid Search Agency Youtube 28

Single Grain

OCTOBER 30, 2020

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Marketing expert Neil Patel wrote a blog post on Quick Sprout in 2012 called Why Content Marketing Is the New SEO and he broke down stats from Kissmetrics on what happened when he published 40-50 infographics.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Contently

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. doing improv comedy on the side.

Thought Leadership 167

Thought Leadership Ad Building Branding Brand Identity 167

Hubspot

SEPTEMBER 26, 2013

The company''s CEO, Tom Dickson, became a YouTube icon back in 2006 with the introduction of his "Will it Blend?" The company even has its own Wikipedia page dedicated to the series. The company even has its own Wikipedia page dedicated to the series. Six days later, we had six million views on YouTube.

Video Marketing 28

Video Marketing Buy Product Best Practices 28

Hubspot

MAY 29, 2015

In search of a way to combine them, Dickson started his own blender company, Blendtec. Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. Virality isn’t born, it’s made. Between 2012-2013, 608 baby Kales were born. farmers grew 57% more kale in 2012 than they did in 2007.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Convince & Convert

JUNE 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

ConvertKit

JULY 22, 2020

After starting his first Shopify app as a side project while working full-time, his app development company FORSBERG+two is now making more than $275,000 in profit each year selling to Shopify store owners through their app store. For example, Passion Planner is known for how they utilize YouTube to showcase their product’s features.

eCommerce 108

eCommerce Product Demand Amazon 108

Vidyard

AUGUST 2, 2013

We’ve all seen the viral videos. If you want a quick refresher, there have even been compilations such as The 50 Best Viral Videos of 2012 and YouTube Rewind 2012 Every now and then, a marketer seems to hit the jackpot by creating their own viral phenomenon. appeared first on Vidyard.

Viral Marketing 50

Viral Marketing Narrowcasting Video Marketing Youtube 50

Webbiquity

DECEMBER 4, 2012

How can you make sure your company’s social media policy doesn’t run afoul of employment law? Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics.

Social Media 100

Social Media Paid Content Resources Tips 100

Salesforce Marketing Cloud

NOVEMBER 16, 2021

The company’s video streaming service not only proved to be hugely popular, it also changed how we consume television and movies altogether. Yet many companies are falling at the first hurdle, as they fail to understand customers’ needs and expectations, or to adapt to their actions and behaviors. What is customer focus?

Marketing AI 98

Marketing AI Tips Marketing & Strategy Customer Satisfaction 98

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost. by MarketingProfs.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Single Grain

MARCH 21, 2022

Companies that advertise on TikTok have found incredible results at lower costs than more mature platforms like Facebook and Google. But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. Connect with the Right Influencers.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Convince & Convert

FEBRUARY 22, 2016

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Companies used to do this with everything, including product development. Image via BigStockPhoto.com. Or at least we should be. The “Tent Pole” Marketing Model.

Paid Search Agency 105

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 105

Hubspot

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. As tech journalists and bloggers dug into the origin of the odd video app, some were surprised to discover that TikTok, which took America by storm, was actually inspired by an app created by the same company in China. Origin: China (Available globally). lip-syncing app.

Social Media 99

Social Media Media Facebook User-Generated Content 99

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Hubspot

NOVEMBER 6, 2018

Well, campaigns make companies memorable. Marketing is how a company plans to raise awareness of their brand and convince customers to make a purchase, while advertising is the process of creating the persuasive messages around these broad goals. Take a look at the current media channels you use to promote your company.

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Vidyard

OCTOBER 19, 2016

One could argue that in addition to being the first live video streamed daily on the internet, it was also the first viral video. GIFs began to emerge as a popular moving image format, and some of the earliest viral ‘videos’ — adding audio to a page with moving gifs, and looping them at the same rate — began to emerge too.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Outbrain

DECEMBER 8, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. Every year has at least one viral meme, and 2018 was no different. This campaign shows the best of two worlds – viral meme and native ad – coming together to drive results. Native ads are everywhere because they work. VentureBeat.

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Social Media Terms - V.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101