Scoop.it

JANUARY 7, 2021

Imagine you have grand plans to open your own coffee company. This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. This brand claims to sell the world’s strongest coffee, and the seriousness of this statement is supported by the angry-looking skull on the company’s logo.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do?

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Adobe Experience Cloud Blog

MARCH 14, 2012

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” So what content marketing tips can we learn from the Kony 2012 campaign? 4 Content Marketing Lessons from the Kony 2012 Campaign was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Campaigns 48

Campaigns Content Marketing Content Storytelling 48

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Crimson Marketing

OCTOBER 9, 2013

The Next Sought After Profession: “Director of Content” As the importance of content marketing increases in awareness, there will be visible company-wide support and tangible budget allocation for content marketing initiatives. Calculating Content Marketing ROI Will Spawn New SAAS Software and Companies. Forbes ).

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

The Next Sought After Profession: “Director of Content” As the importance of content marketing increases in awareness, there will be visible company-wide support and tangible budget allocation for content marketing initiatives. Calculating Content Marketing ROI Will Spawn New SAAS Software and Companies. Forbes ).

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

RebelMouse

MAY 2, 2022

This is an emblematic story of an independent, mission-driven digital journalism company that’s in it for the long haul — and the technical partners that make it possible. Founded in 2012, RebelMouse is a content management system (CMS) and creative agency that drives better traffic and conversion through stellar website performance.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

Hubspot

JULY 5, 2012

Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. Why did this gem go viral? Keep it Short. And they did it in all of their videos.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Buffer

JULY 5, 2022

And while plenty of those subscriptions may be for companies and brands , there’s recently been a surge in the popularity of individual newsletters. While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

SmartBug Media

JULY 17, 2020

Dollar Shave Club’s Our Blades Are F ing Great video was released in 2012. However, it remains the gold standard of how to go viral by disrupting the way you create authoritative content. In the video, the company founder, Mike Dubin, addresses all the formal pain points for his customers—cost, quality, identity.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Notably earning a spot on Fast Company’s 100 Most Creative In Business, Alex Wolf is a tech-philosopher who creates meaningful content that inspires people to be fascinated about tech, innovation, economics, and human nature.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. CrunchBase. 11,000,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Vidyard

JULY 5, 2017

For every super successful company, there was nearly always someone who did the same thing before. Take for example how Salesforce turned a disruptive story into a multi-billion dollar company. With disruptive storytelling, Benioff took a huge bite out of Oracle’s market share and Salesforce has grown to a $65 billion company.

Storytelling 81

Storytelling Video Marketing Conversion Viral Marketing 81

Content Marketing Institute

DECEMBER 12, 2017

It will see the light and purchase what is perhaps the greatest media company on the planet. At least one Fortune 100 company will announce it is transforming its marketing department into a true profit center. 1 Fortune 100 company will transform its #marketing dept into a profit center. Predictions2018 Click To Tweet.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Convince & Convert

APRIL 11, 2014

It was that viral. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. FallonTonight pic.twitter.com/Ku4CMDIUzC — Ford Motor Company (@Ford) March 29, 2014 Fallon announced the Fingers on a 4×4 campaign to help him decide which dealer would sell him his new Ford F150.

Skype 143

Skype Viral Marketing Social Media Facebook 143

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.” ” 12.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. CLYW is a Canadian high-end “return top” company. (Yo-yo Karlijn1903 Tweet This.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Content Marketing Institute

JUNE 8, 2018

Full disclosure: I work for a documentary film company so, yes, I am biased but only because I’ve seen firsthand how effective this form of storytelling can be.). Think of a Venn diagram in which one circle is your company’s core values and the other is your audience’s passions and desires. Where to begin? Manage hopes and fears.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

RebelMouse

JULY 11, 2017

A lot of people know RebelMouse from when we went viral in 2012 as a social aggregation tool — later dubbed "social media's front page." Box-Free Beginnings Growing up, my dad started a software company, which gave me the chance to learn how to write code from a very young age. I loved it immediately. The act of creating!

Paid Search Agency 68

Paid Search Agency CMS Development Creativity Advertising Agencies 68

Content Standard

JANUARY 4, 2018

In 2012, an Austrian skydiver named Felix Baumgartner drew worldwide attention for his record-setting skydive from 128,000 feet above sea level. If that goal amounts to “going viral,” I’ve got bad news for you: That isn’t a plan at all. miles per hour at the peak of his freefall.

Planning 48

Planning Brand Identity Branding Viral Marketing 48

Biznology

DECEMBER 20, 2011

Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Turn it up to 11! If you have an axe to grind or a bee in your bonnet, and want to get sweet, sweet revenge, a once-a-year opportunity is upon you … Christmas! . From now until some time in January.

Wikipedia 80

Wikipedia Viral Marketing Social Media Spending 80

Contently

OCTOBER 5, 2016

When Apple released iOS 6 in 2012, the tech world flipped out over Apple Maps, the company’s late-to-the-game GPS directions app. Better data may also lead to a new philosophy that values quantity and virality over quality. “I There are subtle signs the company may be thinking ahead.

Ad Exchange 117

Ad Exchange Paid Search Agency Budget Programs Advertising Mediums 117

Brandwatch Marketing

OCTOBER 5, 2020

The best strategies take planning and tie into a company’s overall strategy. The main thing is that there is potential in social media marketing for most companies, but it’s a rarely a simple matter of sending out a few tweets and waiting for the cash to roll in. Show off your company culture to help aid recruitment.

Social Media 105

Social Media Social Marketing Media Planning 105

Outbrain

JANUARY 1, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. Every year has at least one viral meme, and 2018 was no different. This campaign shows the best of two worlds – viral meme and native ad – coming together to drive results. #3 2 Laurel or Yanny? VentureBeat.

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Convince & Convert

JANUARY 18, 2011

And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. companies will spend $1.676 billion on email in 2012. The only people that get emails from your company are people that asked to receive them. Market Size. Messaging Flow.

Social Media 119

Social Media Media Digg Opt-in 119

SnapApp

FEBRUARY 10, 2012

Video marketing ranks high on the list of priorities for marketers in 2012. Here are a few ways to integrate video marketing -- specifically, YouTube -- into your 2012 social campaign. But, an insurance company can also create a how-to video with a little out-of-the-box thinking. Some are more obvious than others.

Video Marketing 48

Video Marketing Marketing & Strategy Viral Marketing Content 48

Content Standard

JUNE 9, 2015

Dubbed “The Internetest safety video on the Internet,” Delta’s new airline safety video is basically the Internet’s greatest viral hits compressed into a six-minute span. Delta’s bid to liven up the federally mandated safety demonstration earned the company a meme marketing hit, with 8 million views and counting.

Internet Marketing 40

Internet Marketing Viral Marketing Blast Campaigns Guidelines 40

Hubspot

DECEMBER 11, 2020

After all, these are the areas of your company that prospects and customers might see most. When companies are considered ethical, consumers trust them, feel like the brand cares about their experience, and identify with the company. While Netflix denied that the algorithm targeted users by race , the news went viral.

Ethics 100

Ethics Design Guidelines Amazon 100

Biznology

APRIL 18, 2017

Besides working for Comcast, Citi and Vanguard Investments, he has advised many Fortune 500 companies. Edelman company. He is the author of “@YourService” (Wiley, 2012). He drives the right behaviors at all levels by bringing focus to the customer and their story. Prior to joining the team at Brain+Trust, he led U.S.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

RebelMouse

JULY 1, 2019

The latest changes mean that content doesn't necessarily have to go viral to be prioritized by the algorithm, but rather the algorithm will favor content that sparks conversations through hashtags, tagging, comments, and reactions. Read more about LinkedIn's new changes on Axios. Data provider Parse.ly

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

RebelMouse

JULY 1, 2019

The latest changes mean that content doesn't necessarily have to go viral to be prioritized by the algorithm, but rather the algorithm will favor content that sparks conversations through hashtags, tagging, comments, and reactions. Read more about LinkedIn's new changes on Axios. Data provider Parse.ly

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

SnapApp

AUGUST 22, 2017

If you wanted to get your company message in front of an audience, you had to place an ad in the newspaper, on TV, radio, billboards, etc. . The company sat at the middle of the marketing model, and messages flowed outward through different channels with limited opportunities for input and/or cross-channel. . . Sponsored Television.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. That’s what my company, Gerris digtial, does and lots of other companies try to do it, too. But I am still surprised that many companies don’t do blogger outreach, even today. OK, now on to tools.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Contently

OCTOBER 17, 2016

When we held the first Contently Summit in the fall of 2012, Mitt Romney’s “47 percent” comment qualified as a debilitating political gaffe. Just look at the publishers that do a really good job of making dense topics go viral. And then educate the rest of the company on what it is. Vox is one of my favorites.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Content Viral Marketing 60

Marketing-Gimbal

AUGUST 18, 2010

According to recent research by eMarketer more companies will start blogging to support their marketing efforts with 43% of all US companies expected to have some form of blog in use for marketing by 2012. Tags: Marketing Social Networking Viral Marketing Web/Tech blog content marketing social media thought leaderhsip.

Emarketing 40

Emarketing Viral Marketing Paid Search Agency Social Networks 40

EveryoneSocial

DECEMBER 22, 2021

What Companies Do Wrong. You see how other companies and employees benefit from its use and hear them say great things about it. Since EveryoneSocial’s inception in 2012, we’ve worked with hundreds of companies and thousands of employees. So now you’re convinced this is something you need to do.

Paid Search Agency 52

Paid Search Agency Work Management Peer-to-peer User-Generated Content 52