Hubspot

JULY 5, 2012

In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. First of all, what a frustrating question; virality can never, ever be guaranteed.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. million views on YouTube.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Outgrow

AUGUST 12, 2021

Something humorous enough can go viral in no time. Remember Michael Dublin’s 2012 YouTube video for Dollar Shave Club that got almost 23 Million views? . What number of trees is your tool saving? Or how many lines of code is your new project going to be? Why Do You Need It? Humor helps you sell more!

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Convince & Convert

JULY 23, 2012

Who needs to catch ESPN’s Sportscenter now that highlights are put on YouTube within minutes after the play? The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. I wrote the majority of this piece from my hotel room in New Orleans while at NABJ 2012.

Social Media 133

Social Media Media Blogger Television marketing 133

Vidyard

JULY 5, 2017

For YouTube, there was Shareyourworld. Now, not all marketers have the resources, the network, or the writing chops to engage in a large-scale propaganda effort like Salesforce, but that’s part of the value of disruptive storytelling: it’s Viral The #1 video goal of all marketers… (whoa, wait no it’s not!)

Storytelling 81

Storytelling Video Marketing Conversion Viral Marketing 81

Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Convince & Convert

JANUARY 18, 2011

companies will spend $1.676 billion on email in 2012. The only people that see your tweets, status updates, foursquare check-ins, and notifications of your new YouTube musings purposefully signed up for the privilege. But in other ways, it’s largely the same. Let’s compare email marketing and social media. Market Size.

Social Media 119

Social Media Media Digg Opt-in 119

Convince & Convert

MAY 1, 2015

Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. In 2012, Jon responded to a Tweet requesting help with some data entry from Jeff Gibbard , who has continued to be a mentor to Jon ever since.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Marketing Insider Group

NOVEMBER 21, 2013

It was produced to educate children on train safety and quickly became a social and viral sensation after it was released late last year. The video has racked up 65 Million pageviews on YouTube. He won the 2012 Gordon E. Dumb Ways To Die is a hilarious public service announcement from Metro Trains of Melbourne Australia.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

SnapApp

FEBRUARY 10, 2012

Video marketing ranks high on the list of priorities for marketers in 2012. Specifically, a good portion of marketers have plans to increase their YouTube marketing efforts this year. Here are a few ways to integrate video marketing -- specifically, YouTube -- into your 2012 social campaign.

Video Marketing 48

Video Marketing Marketing & Strategy Viral Marketing Content 48

Content Marketing Institute

JUNE 8, 2018

The series has attracted almost 300,000 views, while the Vans YouTube channel has more than 348,000 subscribers. Sixteen-year-old Jack won the grand prize at the 2012 Intel International Science and Engineering Fair for his part in developing a new method to detect pancreatic and other cancers. Why is the series effective?

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Brandwatch Marketing

OCTOBER 5, 2020

I can’t think of anyone betting against the Internet in 2012.”. Perhaps to get rid of irrelevant or out of date content (this is a particular issue with YouTube). In the end, if a blender company can regularly go viral , a lot of companies don’t have an excuse. How do I get started? Do any channels need clearing up?

Social Media 105

Social Media Social Marketing Media Planning 105

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. The report identifies additional reasons search engine advertising should not get sacrificed, including: There is no assurance “earned” and “owned” media will go viral.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. These partnerships can include multi-year contracts, which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube, Google AdWords, and Instagram.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Brandwatch Marketing

OCTOBER 5, 2020

I can’t think of anyone betting against the Internet in 2012.”. Perhaps to get rid of irrelevant or out of date content (this is a particular issue with YouTube). In the end, if a blender company can regularly go viral , a lot of companies don’t have an excuse. How do I get started? Do any channels need clearing up?

Social Media 52

Social Media Social Marketing Media Planning 52

Hubspot

APRIL 1, 2018

The Always brand hit a home run with this advertisement, not because it went viral after the commercial ran in the 2015 Super Bowl, but because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over. Always: #LikeaGirl. My eyes are still wet while writing this blurb.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

SEPTEMBER 10, 2018

Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. The company targets its audience of sophisticated beer drinkers in an engaging, creative, and humorous way through TV, social media, and YouTube. Have you heard of him before?

Viral Marketing 101

Viral Marketing Campaigns Youtube Social Media 101

Hubspot

FEBRUARY 19, 2018

52 Small Changes: One Year to a Happier, Healthier You by Brett Blumenthal (2012). The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg (2012). The video of his speech went viral, encouraging McRaven to write a book based on those same principles, as well as additional stories from his naval career.

Positioning 77

Positioning Work Management Viral Marketing Fulfillment 77

Hubspot

NOVEMBER 13, 2017

Disorderly conduct could lead to injuries, or even death, but instead of typical warning signs or announcements inside train stations, Metro Trains came up with Dumb Ways to Die, a song that has garnered 157 million YouTube views since it debuted in 2012.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Hubspot

AUGUST 21, 2013

In case anyone isn''t familiar with them, Upworthy is a BuzzFeed-esque website that revolves around circulating viral videos. so it''s kind of perfect that it has a SlideShare about how to go viral. Besides having great advice about going viral, Upworthy does a great job of making its presentation interactive using clickable links.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Hubspot

JUNE 7, 2012

That makes it a little bit more obvious why a marketer might want to leverage these already viral pieces of creative for their own marketing -- especially in social media -- doesn't it? Original Claim to Fame: Like Sammy, Keyboard Cat came onto the YouTube scene in 2007 with its musical stylings. And the truly successful memes?

Campaigns 28

Campaigns Internet Marketing Paid Search Agency Youtube 28

Single Grain

OCTOBER 30, 2020

Before we dive into the “how” of creating a stunning infographic and helping to make it go viral, let's start with the “why” Here are some great statistics that prove infographics are still a great content marketing investment: Articles with infographics got 178% more links than standard articles.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Hubspot

MAY 29, 2015

Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. How did this happen?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

SEPTEMBER 26, 2013

The company''s CEO, Tom Dickson, became a YouTube icon back in 2006 with the introduction of his "Will it Blend?" Six days later, we had six million views on YouTube. has been named as the number one viral marketing campaign of all time [by Ad Age].". million views (and counting) on YouTube. The video earned 2.8

Video Marketing 28

Video Marketing Buy Product Best Practices 28

Contently

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. That’s quite the fairy tale, right?

Thought Leadership 143

Thought Leadership Ad Building Brand Identity Branding 143

Hubspot

MAY 24, 2012

Since then, the video has seen well over 41,000,000 views on YouTube, and the campaign has yielded countless more commercials, YouTube videos, and social media campaigns. 2) London 2012 Olympic Games Mascots. This guy has gone viral! Don't remember? Here, watch it again real quick: The campaign took off! 6) Mr. Six.

Brand Identity 28

Brand Identity Branding Best Practices Television marketing 28

ConvertKit

JULY 22, 2020

For example, Passion Planner is known for how they utilize YouTube to showcase their product’s features. The video went viral and has since generated over 23 million views on Facebook and another 700,000 views on YouTube. How might you use viral marketing techniques to grow your ecommerce brand product idea?

eCommerce 108

eCommerce Product Demand Amazon 108

Convince & Convert

JUNE 8, 2012

So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. Publishing is distribution, but it’s the doors that they open with that distribution, that to me, today 2012, is still relevant. ” Yeah. ” Yeah.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Vidyard

AUGUST 2, 2013

We’ve all seen the viral videos. If you want a quick refresher, there have even been compilations such as The 50 Best Viral Videos of 2012 and YouTube Rewind 2012 Every now and then, a marketer seems to hit the jackpot by creating their own viral phenomenon. appeared first on Vidyard.

Viral Marketing 50

Viral Marketing Narrowcasting Video Marketing Youtube 50

Webbiquity

DECEMBER 4, 2012

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails.

Social Media 100

Social Media Paid Content Resources Tips 100

BuzzSumo

FEBRUARY 21, 2017

Back in 2012 Hubspot kicked off the debate with data showing that as the number of monthly blog posts increased so did traffic and inbound leads. Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day. Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. YouTube Tips & Tactics. Set Up Your YouTube Channel for SEO Success by The YouMoz Blog. How do we demonstrate the ROI of social efforts?

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Salesforce Marketing Cloud

NOVEMBER 16, 2021

The company launched in 2011, receiving a major boost in 2012 when a YouTube video starring co-founder Michael Dubin went viral. Subscribers of the service receive a nominated number of razors on a regular basis for a set monthly fee. Unilever has since acquired it in a deal reported to be worth $1 billion.

Marketing AI 98

Marketing AI Tips Marketing & Strategy Customer Satisfaction 98

Sprout Social

APRIL 22, 2019

This makes Instagram the third most popular social media network, following only Facebook (over 2 billion monthly active users ) and YouTube ( 1.9 That being said, Facebook’s purchase of Instagram ( $1 billion in 2012 when the platform had only 30 million users) is certainly paying off. Instagram has 1 billion monthly active users.

Stats 111

Stats Planning Work Management Marketing Management 111

Single Grain

MARCH 21, 2022

In that case, your content will go viral, bringing you followers and visitors in droves. However, this point applies especially to TikTok as business-related content hasn't taken a stronghold yet, and its user base, Gen Z (those born between 1997 and 2012) , have a strong dislike for advertising. Connect with the Right Influencers.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Hubspot

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. based networks, like Facebook or YouTube , tech companies have built their own social media empires. In a play to become a more globally used app, Weixin rebranded to WeChat in 2012 , Reported Users: 1 billion active users. Origin: China (Available globally).

Social Media 96

Social Media Media Facebook User-Generated Content 96