ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Heinz Marketing

MAY 29, 2023

For a number of years, like from 2012 through 2020, not a lot of shifting, but then since then, in the last like three to five years, we’ve seen a decline. Even more recently, like since the pandemic, and here’s what’s really interesting, we didn’t see anything shift in any statistically significant way. Spencer: Yeah.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Marketing Insider Group

APRIL 3, 2012

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! What are the costs of publishing bad content in the form of lost revenue? case studies (58%). I’d love to know what the “other 10%” are doing?). blogs (65%).

Cost 100

Cost Peer-to-peer Content Marketing Budget Creation 100

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.".

Loyalty 75

Loyalty Lead Ranking Lead Scoring Case Studies 75

RebelMouse

DECEMBER 26, 2018

For the digital publishing ecosystem, it was a turbulent year overall. While the deprioritization of news in Facebook's News Feed resulted in devastating shutdowns for some publishers who relied heavily on Facebook, we knew early on that the sweeping change would be an opportunity for publishers — and it was.

CMS Development 64

CMS Development Custom Publishing Lead Ranking Paper 64

Convince & Convert

MARCH 15, 2011

Filled with case studies and spot-on observations about the present and future of real-time business, The Thank You Economy deserves a place on the manager and executive bookshelf. We even have a few of the same case studies and specific points. The former is a shopping list for social business design.

Case Study 142

Case Study Case Studies Work Management Social Media 142

Ambal's Amusings

AUGUST 25, 2010

2010 is the year of widespread content marketing adaptation, aided by an increase in case studies proving the method’s ability to drive engagement that drives brand devotion that drives conversion. Get Content, Get Customers, Joe Pulizzi & Newt Barrett. Content Marketing Event: New Media 2012. Over to you.

Content Marketing 100

Content Marketing Storytelling Content Marketing & Strategy 100

Hubspot

JULY 22, 2018

Think about the contacts who are already your customers. Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases. 3) New Customer Welcome/Training Workflow.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

KoMarketing Associates

MAY 31, 2012

Organize: According to one B2B respondent from the Chief Marketer report, “The amount of time required to publish new content, establish and foster relationships, and convert them to customers is so much slower than traditional sales methods.” whitepapers, articles, case studies, etc.) So what’s a marketer to do?

Social Media 120

Social Media Media Work Management Marketing Management 120

nDash

FEBRUARY 22, 2019

Unlimited data plans pre-2012. Here’s what it looks like when you don’t: Your lead writer leaves and you go weeks or months without publishing as you sift through countless resumes and writing samples. Some things cannot be replaced. Loved ones. This is not meant to be harsh or dismissive of anyone’s contributions.

Content 45

Content Planning Work Management Deliverability 45

RebelMouse

DECEMBER 26, 2018

For the digital publishing ecosystem, it was a turbulent year overall. While the deprioritization of news in Facebook's News Feed resulted in devastating shutdowns for some publishers who relied heavily on the platform, we knew early on that the sweeping change would be an opportunity for publishers — and it was.

CMS Development 40

CMS Development Custom Publishing Lead Ranking Paper 40

Contently

MAY 11, 2016

“I had this philosophy that we needed to become a brand publisher,” Johnson said about his time at State Farm. We cannot always leave the content creation to our publisher networks, be it MTV or TNT … and then slap our interruptive ad between commercial breaks,” he said. We need to be top of mind.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Heinz Marketing

MAY 29, 2023

For a number of years, like from 2012 through 2020, not a lot of shifting, but then since then, in the last like three to five years, we’ve seen a decline. Even more recently, like since the pandemic, and here’s what’s really interesting, we didn’t see anything shift in any statistically significant way. Spencer: Yeah.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Content Marketing Institute

DECEMBER 31, 2018

31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it. Bruce Lee case study. Think and Grow Rich case study. The plan for our mental house.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Heinz Marketing

MAY 29, 2023

For a number of years, like from 2012 through 2020, not a lot of shifting, but then since then, in the last like three to five years, we’ve seen a decline. Even more recently, like since the pandemic, and here’s what’s really interesting, we didn’t see anything shift in any statistically significant way. Spencer: Yeah.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Industrial Marketing Today

JANUARY 3, 2012

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. Update the articles with more recent application notes and/or case studies. Create follow-up posts by interviewing internal subject matter experts and customers.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Marketing Insider Group

DECEMBER 22, 2011

junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. RT @ MargaretMolloy : SAP #socialmedia case study: [link] work by @ MarkYolton @ BrianEllefritz & @ billrobbSAP #sm via @ elhoust : e6e6e6 ;'> October 4, 2011 10:22 am via TweetDeck Reply Retweet Favorite. jeremyvictor.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Hubspot

MAY 1, 2017

I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. Creepy -- or great marketing? 1) Target. It was a game changer.

Personalization 100

Personalization Branding Brand Identity Planning 100

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly celebrates another year of sustainable growth atop customer revenue, we decided to tweak the logo.

Branding 40

Branding Brand Identity Startups Domain 40

BuzzSumo

MARCH 1, 2016

As an example take this post published 7 years ago by Copyblogger on ‘9 Proven Headline Formulas’. This post is still appearing in the top Google results for searches about headlines over 7 years after it was published. How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

Online Marketing Institute

JULY 31, 2012

MediaNext 2012. 07/25/2012. Tool: Open Site Explorer (SEOmoz) URL: Opensiteexplorer.org What it does: Offers data on most-linked-to content and most-linked-from sites, and allows Web publishers to compare their own data against the competition. It’s also simple to customize.” Zite Expands Its Publisher Program.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

JUNE 8, 2012

Read on for a special episode, live at BlogWorld NYC , with insights from Scott and Jim about the future of self-publishing vs. traditional publishing. Using a traditional publisher versus self-publishing. Jim, what is your case for the self publishing model? Listen Now. The RSS feed is: [link].

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

The ROI Guy

FEBRUARY 15, 2013

According to IDC’s annual 2012 Buyer Experience Study published in November it was not Product Information, Peer/Customer References, Industry Trends, Competitive Comparisons and Case Studies, but by a large margin, Financial Justification / ROI. All About the Benjamins?

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

Outbrain

NOVEMBER 11, 2020

In this piece, using several case studies and examples backed by psychology research, I share five brand marketing hacks you can use to enhance your brand value. The IKEA Effect: Leverage the collective power of your customers to boost brand image. Leverage the bandwagon effect to enhance brand adoption.

Branding 26

Branding Brand Identity Case Studies Paid Search Agency 26

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. This list covers key categories within the martech space including digital asset management, marketing and sales enablement, customer experience/engagement, and account-based marketing.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Hubspot

APRIL 17, 2012

User Social Proof: Approval from current users of the product/service, such as customer testimonials, case studies, and those all-powerful reviews. If someone tweets something positive about you, now you can embed that tweet on your product or case study pages (or elsewhere) to add credibility and emphasize User Social Proof.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

APRIL 18, 2012

After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right? Create a Customized Page for Each Persona. One great option you have is to create a customized page for each of your buyer personas.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. If your business relies on customers that value quality over price, this first bit of data should make you happy. Survey says: Very!

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Yes, you really can drive more traffic by publishing less content.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Hubspot

MARCH 27, 2013

For an example of this in practice, check out the following case study from Razorfish on slide 42 of this presentation. 5) Lead and Customer Data. Here at HubSpot, for example, we use lead and customer data to inform our content strategy on a daily basis, because we use our software on a daily basis. 3) SocialMention.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

FEBRUARY 14, 2012

Your customers, that's who. After all, it's really those customers of yours who are paying for that romantic dinner tonight, right? Luckily, there's not as much pressure to show your love to customers on Valentine's Day as there is to show your significant other. The Benefits of a Loving Customer Relationship.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012). Facebook Promoted Posts. At Marketo, we’ve just begun to test these. SlideShare.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

The ROI Guy

DECEMBER 9, 2010

"Spending on IT cloud services will triple in the next 5 years, reaching $42 billion and capturing 25% of IT spending growth in 2012." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings. B2B Companies are Really Content Companies, But is.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Hubspot

JUNE 24, 2011

It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. The book was published a year ago, so these numbers might be up a little, but not by much. Read practical how-tos and case studies to help you get started and implement mobile marketing. million smartphone users in the U.S.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Hubspot

JANUARY 5, 2012

It's a way to get more marketing mojo out of Facebook on your own website, and with a social network that has amassed over 800 million active users and is expected to include over 90% of US social network users in 2012 , what business wouldn't want to jump at that opportunity? To you website's case studies pages.

Facebook 28

Facebook Social Marketing Planning Paid Search Agency 28

Hubspot

OCTOBER 27, 2020

You'll learn how to drive traffic to your store or website, nurture those visitors, and convert them into customers. Indig has also started doing a lot of interviews (which he shares with the Tech Bound audience weeks before publishing them elsewhere). SEO Newsletters. He also shares several links from around the web worth reading.

Resources 100

Resources SEO Lead Ranking Marketing Analytics Tools 100