Outbrain

NOVEMBER 11, 2020

In this piece, using several case studies and examples backed by psychology research, I share five brand marketing hacks you can use to enhance your brand value. The IKEA Effect: Leverage the collective power of your customers to boost brand image. Leverage the bandwagon effect to enhance brand adoption. Color is very important.

Brand Identity 26

Brand Identity Branding Case Studies Paid Search Agency 26

Hubspot

APRIL 17, 2012

Celebrity Social Proof: Approval or endorsements from celebrities, especially those that are unpaid. User Social Proof: Approval from current users of the product/service, such as customer testimonials, case studies, and those all-powerful reviews. — Ted Engel (@iamtedE) April 6, 2012.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Facebook Promoted Posts. At Marketo, we’ve just begun to test these. SlideShare.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. If your business relies on customers that value quality over price, this first bit of data should make you happy. Survey says: Very!

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

APRIL 18, 2012

After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right? Are they active on Twitter, Facebook, or other social networks? Face it: your website isn't just about you. Develop Behavior-Based Profiles: What do they do online?

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Hubspot

MARCH 27, 2013

That's a whole lot of data existing on just one social network. The following tools can help you use social data to help make decisions about what content you should be producing for your audience. For an example of this in practice, check out the following case study from Razorfish on slide 42 of this presentation.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

FEBRUARY 14, 2012

Your customers, that's who. After all, it's really those customers of yours who are paying for that romantic dinner tonight, right? Luckily, there's not as much pressure to show your love to customers on Valentine's Day as there is to show your significant other. The Benefits of a Loving Customer Relationship.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Hubspot

JANUARY 5, 2012

In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. Facebook currently boasts 11 of these Social Plugins. Here's a sampling of ideas for where you should add this button: To every individual blog post you publish.

Facebook 28

Facebook Social Marketing Planning Paid Search Agency 28

EveryoneSocial

SEPTEMBER 25, 2023

Remember all the proclamations that every company would become a publisher or a media company? If you create it (content that loosely matches the keywords), they (the users/potential customers) will come. The emergence of social networks But all of that is water under the bridge. They’re ALL on social media.

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69

Hubspot

FEBRUARY 18, 2013

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. What about customers? To bring in new customers? Customers Generated Through Leads Acquired by Twitter.

Twitter 28

Twitter ROI Work Management Marketing Management 28

Webbiquity

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012. Facebook Changes.

Stats 100

Stats Facebook Best Practices Mobile Advertising 100

Outbrain

DECEMBER 12, 2018

Here’s why: journalists want to get their hands on never-before-published data. When your content serves as the source of new information, your brand becomes an active player in the larger digital publishing landscape. The story earned major media pickups including USA Today and The Wall Street Journal.

PR 28

PR Marketing & Strategy Ad Building Paid Search Agency 28

Hubspot

APRIL 26, 2012

Well, here's the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn't on LinkedIn? Are there B2C companies without potential customers on Facebook? billion worldwide social media users in 2012. And eMarketer predicts there will be 1.43

Social Media 28

Social Media Media Work Management Marketing Management 28

CoSchedule

FEBRUARY 27, 2023

Shopify Blog Shopify is one of the world’s leading e-commerce platforms thanks to its easy-to-use interface, high-converting themes , and excellent customer support. Consistently publish content on a variety of those topics. With in-depth guides and case studies, Matthew compiles a ton of research into every post he writes.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Hubspot

OCTOBER 17, 2012

Case Study: How to Use Pinterest for Business. Back in the winter of 2012, Pinterest was blowing up. This social network had been around for years, but for some reason, no one was really paying attention to it until then. Case Study: Gangnam Style Goes Inbound.

Startups 28

Startups Planning Work Management Marketing Management 28

Hubspot

AUGUST 8, 2012

Or that marketers who publish infographics grow traffic an average of 12% more than those who don't , according to AnsonAlex ? Case closed. Make an effort to respond to comments, both positive and negative, on social media. They differentiate themselves by really caring about their customers. Should I keep going?

Paid Search Agency 28

Paid Search Agency Social Media Differentiation Custom Publishing 28

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Hubspot

MAY 10, 2012

Social media! You know, where you are "social" with people instead of pushing the hard sell? So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. That's because it's a social network made specifically for professionals!

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Single Grain

MARCH 7, 2022

The number of crypto startups is growing fast and the industry is becoming incredibly competitive, so PR is essential for blockchain startups to gain more customers, reach the right audience, and stand out from competitors. Year Founded: 2012. Book My Free Crypto PR Marketing Consultation . Multi-Channel Strategy. Budget: $10,000+.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

seo.co

DECEMBER 8, 2020

Furthermore, users that find your website via organic search tend to be highly targeted, making them more likely to convert to customers. SEO makes your website visible to potential customers so that you can make sales. This is what your customers will see; the front-end text copy, images, and videos that are on your website.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

APRIL 29, 2014

Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Webbiquity

MAY 14, 2013

” Done right, blogs serve as the hub of a company’s social media strategy, a magnet for search traffic, and an opportunity to speak to prospective customers on a more informal, human level. 5 Tips to Becoming a Top Blog in Your Industry by Social Media Examiner. Blogging Tips and Guides.

Resources 100

Resources Tips Blogger Social Media 100

Hubspot

OCTOBER 9, 2012

In 2001, through the Agile Manifesto , the idea of agile was introduced to software development, and it defines an iterative approach that promotes flexibility and customer collaboration. “In The more blog posts you publish, the more indexed pages you create for search engines to display in their results. 3) Citizen Journalism.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Convince & Convert

JUNE 14, 2012

It was the debate between Jim and Scott Stratten, all about the question of traditional publishing versus self-publishing. Just because it’s on a social network doesn’t mean it’s not advertising. Jay : Yeah, it’s a great case study for you going forward now too to evangelize internally.

Social Media 116

Social Media Work Management Advertising Agencies Paid Search Agency 116

Hubspot

FEBRUARY 4, 2013

Posts You Might Like to Read: How to Calculate Your 2012 Advertising Budget. Understanding the Customer Buying Cycle and Triggers. This content is for "modern marketers who love blogging, SEO, social media, and data." 5 Things to Do With Qualified Leads Who Don't Convert Into Customers. 2) B2B Inbound. 11) Full Quota.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

Posts You Might Like to Read: How to Calculate Your 2012 Advertising Budget. Understanding the Customer Buying Cycle and Triggers. This content is for "modern marketers who love blogging, SEO, social media, and data." 5 Things to Do With Qualified Leads Who Don't Convert Into Customers. 2) B2B Inbound. 11) Full Quota.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28