Hubspot

MAY 7, 2012

Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What has 2012 delivered marketers in the way of awesome infographics? Take a look at our favorite marketing infographics so far in 2012! Seriously Awesome 2012 Marketing Infographics.

Best Practices 28

Best Practices Hubspot Mobile Marketing Social Networks 28

Hubspot

DECEMBER 21, 2011

A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. and asked them what they think is in store for inbound marketing and its 'Get Found,' 'Convert,' 'Analyze' methodology. did I get everyone?)

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! That was the impetus for me to quit my management job with an oil country tubular goods (OCTG) manufacturer and take the plunge into starting my own business. It has been an incredible journey so far.

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Paid Search Agency Work Management Marketing Management Companies 60

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The Biggest Facebook Updates of 2012.

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Paid Content Social Media Media Mobile Advertising 28

Hubspot

APRIL 17, 2013

Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. When the Oprah Winfrey Network (Oprah, you guys!)

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Marketing Insider Group

DECEMBER 22, 2011

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. I just write about whatever marketing challenge hits me in the forehead at that moment. .@ Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11.

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B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Social networking follows at 41%.

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Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

markempa

JANUARY 11, 2011

How many specific pieces of business have you picked up? Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. How about you?”. That’s where they’re stuck.

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Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

How many specific pieces of business have you picked up? Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. How about you?”. That’s where they’re stuck.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Hubspot

NOVEMBER 28, 2012

So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. This isn't to say small businesses should stop focusing on Google as a marketing engine -- it just means they'll have to work a little harder. How do you get them?

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Hubspot

MAY 27, 2015

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Spamming Was Very Profitable Back in 2012. They were so confused about my business model that they froze $25,000 in my account. ALN (Authority Link Network) was the platform we used to boost ranking for all of our users' websites.

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

DECEMBER 12, 2012

Advertising and marketing promotions are jam-packed with colorful lights and holiday ditties. That means by now, you should have your own business' holiday campaign all ready and raring to go, especially if you want to stand out from all the other companies doing that exact same thing. The Red Cross Uses Inbound Marketing.

Campaigns 28

Campaigns Cross-Selling Mobile Advertising Mobile Marketing 28

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company? What is SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

The SaaS business model. Why businesses use SaaS. FAQ about SaaS. SaaS adoption has been developing rapidly since 2018 and accelerated in 2020 amid the COVID-19 pandemic, with a growing need for business agility and the shift to remote work. . The SaaS business model: How a SaaS company works. What is SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Hubspot

APRIL 13, 2012

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business. So which -- if either -- are worth a marketer's time? It's no surprise. Check 'em out!

Statistics 28

Statistics Google Stats Emarketing 28

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. spiral16 (@spiral16) December 5, 2012.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

MAY 16, 2012

If there's one thing that makes our toes tingle (other than inbound marketing, of course), it's seeing examples of marketing done right. Great marketing makes us excited to be working in a trailblazing industry where other marketers are doing seriously innovative things to make marketing people actually like.

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Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

MARCH 15, 2017

One prime example is YouTube’s Content ID, which is assigned to copyright owners on the network. But not only does that result in misinformation for marketers, but if you’re using pay-per-click (PPC) campaigns, those clicks add up to wasted dollars on fake visits that didn’t even come from humans, let alone your audience.

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Copyright Classified Ads CAN-SPAM Amazon 76

Hubspot

FEBRUARY 1, 2017

As it turns out, many of our most beloved destination sites -- some of which we frequently write about and are essential to marketers -- were borderline unrecognizable when they first launched. And what can marketers stand to learn from it? Today: Current model: " The world’s leading Internet television network. ". 6) BuzzFeed.

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Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

Hubspot

JANUARY 4, 2012

Located at the intersection of mobility and marketing, the “check in” is one of the latest iterations of social media marketing. And in exchange for patronizing and promoting their venues via these tools, many businesses reward their customers. Reward the Right Behaviors. Keep in Touch… With Your CRM.

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Campaigns Practices Best Practices Inbound Marketing 28

Hubspot

AUGUST 19, 2012

Others spend it working -- good for you, you diligent marketers , you. If you're spending this Sunday on your computer, it's time to take a break and read up on some interesting inbound marketing content that came to us from around the internet this week. The Best Memes of 2012 (So Far) From Mashable.

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Inbound Marketing Content Profiling Blogger 28

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 3) Inbound remains more cost-effective than outbound marketing.

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Stats Lead Scoring Lead Ranking Planning 28

Integrated B2B

SEPTEMBER 18, 2012

What happens when a business school marketing professor is asked how to do B2B marketing while he’s in the middle of a story about consumer marketing? There’s a moment of stunned silence among the audience of business executives. So why does Professor David James of Henley Business School say that B2B is easy? “B2B

B2B Marketing 40

B2B Marketing Peer-to-peer B2B Thought Leadership B2B 40

Hubspot

JANUARY 5, 2012

” But, in 2012, people don’t mind it as Orwell postulated they would— in fact, they welcome it ! Marketers are catching on, using these tools to generate buzz and build brand loyalty while adding to their company’s bottom line. Here’s where a dynamic inbound marketing platform really comes in handy.

Promotion 28

Promotion Tips Social Networks Loyalty 28

Hubspot

JULY 29, 2012

If I could somehow make this a Sunday marketing brunch. Crispy bacon with a side of the most tantalizing marketing stories of the week? Start sipping your mimosa and join me in reviewing the most interesting inbound marketing stories of the week! B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester.

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Top of Funnel B2B Marketing Planning Forrester 28

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. 15 Ways to Step Up Your Business' Social Media Game. Hallelujah!

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

MARCH 24, 2013

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. For us marketers, this is wonderful news.

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Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. 29 Top LinkedIn Tips.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

AUGUST 13, 2012

But you may have heard that we're in the heat of planning the biggest inbound marketing conference ever (at which Cyndi Lauper is indeed performing) -- INBOUND 2012. Oh, P.S., do you have your tickets to INBOUND 2012 yet ? ;-). But they're busy. Really busy. Just kidding.

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Conference Paid Search Agency Urgency Marketing Pricing 28

Hubspot

FEBRUARY 17, 2013

As inbound marketers, we know the potential of targeted advertisements and how effective they can be when positioned correctly. It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets.

API 28

API Paid Search Agency Twitter Advertising Agencies 28

Hubspot

DECEMBER 8, 2011

As 2012 is winding down the major social networks are rolling out major changes and improvements. One of Google's most powerful marketing platforms outside of their core search engine is Gmail. Marketing Takeaway. So how the heck does this impact marketers? The most recent update comes courtesy of Google+.

Google 28

Google Social Networks Marketing Automation Services Network Marketing 28

Hubspot

SEPTEMBER 16, 2012

Happy Sunday, marketers! Since Monday’s right around the corner, we’ve compiled the top marketing stories of the week to help you catch up on what’s happening in the world of inbound marketing. If your audience is primarily women or young adults, you should definitely consider using these platforms for business.

Ad Exchange 28

Ad Exchange Case Studies Case Study Paid Search Agency 28

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

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Paid Content Social Media Media Buyer Personas 28

Hubspot

JANUARY 29, 2014

To read more content like this, subscribe to the Inbound Insiders section. Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. With that many adults on social networks, it doesn''t seem like they''ll be going away anytime soon.

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. So how do you keep your business out of that one-third segment?

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Loyalty Lead Ranking Lead Scoring Case Studies 76

Hubspot

OCTOBER 3, 2012

And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers. What is Social Search?

Social Media 28

Social Media SEO Peer-to-peer Media 28

Hubspot

JANUARY 21, 2011

Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget. Inbound Marketing offers a great alternative to traditional advertising methods. Optimize for Mobile.

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Social Networks Mobile Advertising Burn Rate Emarketing 28