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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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More Marketers To Start Blogging

Marketing-Gimbal

According to recent research by eMarketer more companies will start blogging to support their marketing efforts with 43% of all US companies expected to have some form of blog in use for marketing by 2012. What’s still amazing to me.

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What is a Retail Media Network?

Porch Group Media

Amazon launched the first media network in 2012 and since has dominated the space. And eMarketer forecasts that US Retail Media Networks will exceed $52 billion in ad sales by 2023. Fast forward to today and many players are now active, with new entrants continually entering the space.

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10 reasons social media has peaked. 8 reasons that’s a relief

Biznology

FACEBOOK AND TWITTER: In another study, Facebook and Twitter grew only +2%; there was no growth in corporate blogs (source: University of Massachusetts Dartmouth ). YOU TUBE: Usage by companies has fallen, from 45% in 2011, to 30% in 2012 (Source: University of Massachusetts Dartmouth). PINTEREST: Only 18% of 2012 Inc.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. “Chieftain of the social web’s most unique blog, {grow}.

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9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

A recent article from eMarketer highlighted the fact that users spent an average of 3.3 minutes on Google+ in January 2012, a drop from 5.1 These organizations contributed over 5,000 updates over the past 90 days (November 11, 2011 through March 13, 2012) and 250,000 points of engagement (comments, “pluses”, and shares).

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process.