Marketing Insider Group

FEBRUARY 5, 2014

In 2012 Entrepreneur Andrew Chen claimed that “ Growth Hacker is the New VP Marketing.” Growth hacking is about getting new customers in an efficient, scalable and sustainable way. The term was first used by startup marketing consultant Sean Ellis in 2010. Growth hacking, my friends is marketing. The future of marketing.

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are featuring every episode of Sales Pipeline Radio on demand on LinkedIn, as well as every episode in the history of Sales Pipeline Radio. You can subscribe on LinkedIn. Number of blogs there.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Televerde

SEPTEMBER 6, 2018

I use LinkedIn for a lot of things, but one of my favorite ways to use the platform is to see what other marketing leaders are reading, commenting on, or working on. You wrote a book about social selling in 2012 when the strategy was in its infancy. I read a lot – books, blogs, newsletters. Technology enables your strategy.

Account Based Marketing 63

Account Based Marketing ABM Sales Qualified Leads Enterprise Management 63

Navigate the Channel

DECEMBER 21, 2017

In the B2B marketing space, LinkedIn is the most effective social media platform. While it’s true 94% of B2B marketers use LinkedIn, more than 66% regard the platform as the most effective social media tool in the B2B marketing space. Facebook pulls up second place at 5.99, with LinkedIn following behind at 1.09.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are featuring every episode of Sales Pipeline Radio on demand on LinkedIn, as well as every episode in the history of Sales Pipeline Radio. You can subscribe on LinkedIn. Number of blogs there.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

ViewPoint

SEPTEMBER 6, 2012

2012 Surprise: Slow Adoption of Technology Like Sales Intelligence Tools. Social Media: Know Where Your Customers Are & Use LinkedIn. Click to start video at this point — Measuring return on social media investment is hard, Jill says, because it’s difficult to know if leads came from YouTube, a blog, a newsletter or a Tweet.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

Marketing Insider Group

JUNE 30, 2011

It’s never too early to start planning for 2012! Define an always-on, inbound marketing approach that produces more efficient and effective marketing outcomes. Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. The flexibility to monitor and adjust.

Planning 100

Planning Marketing Plans Allocation Marketing & Strategy 100

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are featuring every episode of Sales Pipeline Radio on demand on LinkedIn, as well as every episode in the history of Sales Pipeline Radio. You can subscribe on LinkedIn. Number of blogs there.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Apollo

JUNE 6, 2019

Total Addressable Market (TAM), Target Market (TM), Customer Profile (CP) : Creating Focus (blog dropping 6/11!). I’m available on LinkedIn or Email if you have any questions, want to add some of your own insights, or want me to send you a notification when another article posts. Importance of a repository. 3| Positioning.

Ideal Customer Profiles 40

Ideal Customer Profiles Organization Research Case Studies 40

ClearVoice

MARCH 7, 2020

Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. LinkedIn – With over 600 million users to date, LinkedIn is a professional social networking platform that allows you to bring your resume and portfolio beyond a written document.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

nDash

FEBRUARY 22, 2019

Unlimited data plans pre-2012. Instead of building a large, extended team and having them all write blogs, designate a few people for certain content types, including case studies, long-form whitepapers, sales collateral, newsletters and so forth. Let us know on Twitter or LinkedIn ! Some things cannot be replaced. Loved ones.

Content 45

Content Planning Work Management Deliverability 45

Hubspot

DECEMBER 20, 2011

There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media. (2) Once you have this process in place, you need to analyze it and improve it to make sure it's running efficiently. 13 Business Blogging Mistakes & Their Easy Fixes.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

MLT Creative

JANUARY 20, 2012

Properly segregating the workforce is one way to ensure that maximum SEO efficiency. Big ideas that will transform B2B marketing in 2012. How to turn LinkedIn into a relationship filter. LinkedIn status updates require a more focused approach than other social networks do, RockTech CEO Dave Gowel says. MarketingSherpa.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012). SlideShare.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. Go ahead and tweet them now to show everyone that you're ready to take 2012 by storm. 12 New Year's Resolutions for an Awesome Marketing Strategy in 2012. Nearly 40% of US companies use blogs for marketing purposes.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

OCTOBER 9, 2012

We’re doing the same for our clients, such as LinuxIT and Workbooks; by engaging effectively with communities online, their sales teams are more efficient because they're receiving far more qualified leads. Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook.

Social Media 28

Social Media Communities Work Management Media 28

Content Marketing Institute

DECEMBER 21, 2018

I speak from review experience, as I’ve been sharing the plusses and minuses of content marketing books since 2012. But, if you meet him after one of his dynamic presentations, resist the urge to tell him about your Ultimate Underground Guide to Blogging or Your 10 Best Ways to Put SEO in Its Place. Cliff Atkinson. Seth Godin.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

SendX

JUNE 3, 2020

Kotler & Armstrong (2012 p. Their blog generates six figures in traffic value every month and they get over 40,000 visitors to the site monthly. Three reasons: time, energy, and efficiency. They also have their own tutorials, blog articles, and learning materials so that you can quickly turn into an SEO specialist.

Online Marketing 232

Online Marketing Work Management Marketing Management Tools 232

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Read more about how to cultivate a data-driven marketing team in this blog post. "Ch-ch-ch-ch-changes."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

MARCH 22, 2012

A holding statement is something you can put up on your website or blog that lets your audience know you're working on a large-scale issue and will update them when you have more information. Other blogs and companies will undoubtedly start to write on it, but that shouldn't deter you from publishing your own content around the subject.

Social Media 28

Social Media Tactics Media PR 28

Hubspot

JULY 19, 2012

Fast forward to today, and a whopping 90% of US marketers claimed social media as part of their marketing strategy in 2012. Are there more on, say, LinkedIn than Facebook? So it looks like Starbucks is being more efficient -- getting more engagement with their Pinterest content without much more content creation required.

Social Media 28

Social Media Media Analysis Network Marketing 28

Hubspot

MARCH 21, 2013

In 2012, one industry raked in $13 million in revenue. If you haven't prepared an elevator pitch, check out this blog post that tells you how to do it. LinkedIn Events is a great tool for this, as is Twitter if you perform a hashtag or keyword search for the event. 13 billion in revenue. Know who I'm talking about?

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

Golden Spiral

NOVEMBER 6, 2018

It’s easy to say you’ll start using your Facebook , YouTube , LinkedIn , and Twitter accounts — but if you have limited time or budget, you’ll want to focus on a quality strategy across one or two networks, rather than trying to have a presence everywhere. LinkedIn: The Professional Network. LinkedIn Strategies.

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Brightedge

JANUARY 13, 2020

I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. Choose Your Site Name.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” But looking back over 10 years, I’m surprised and gratified by how well some of the other ideas that emerged on this blog have fared. Happy anniversary, dear martech readers. 1,918 on Indeed.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Convert

FEBRUARY 13, 2023

If you can be everywhere… with vague messaging and a 2012 playbook, why would you innovate? Ben Labay broke this down so expertly well in this LinkedIn post : The combo of optimization and experimentation is the ideal poise in today’s business landscape. This is why the iPhone was limited to a 4-inch screen size until 2012.

A/B testing 52

A/B testing Paid Search Agency Lead Ranking Advertising Agencies 52

Convert

JULY 26, 2023

Companies like Etsy, Microsoft, Uber, Amazon, Facebook, LinkedIn, Google, Twitter, Netflix… the list goes on — have used full-stack experimentation to fuel innovation and improve the customer experience on their sites. Check out the step-by-step guide here and start your seamless transition today!

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52

Hubspot

JULY 29, 2018

Blog - Blog is a word that was created from two words: “web log.” Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Single Grain

JULY 22, 2022

1999-2012) is a read-write web where people can read and write content on websites and applications. Web3 blog management. They have a team of content producers that crafts blogs, pitches, announcements, press releases and other types of content for your crypto project. Here’s a brief look at the difference between Web 1.0,

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Webbiquity

DECEMBER 19, 2017

Content marketing itself first started emerging a hot trend five years, at the end of 2012. It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. ” — B2B Marketing Trends for 2018 , Act-On Blog.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Hubspot

APRIL 26, 2012

Can any B2B company make the case that its target audience isn't on LinkedIn? billion worldwide social media users in 2012. But this blog post isn't an attempt to convince you that your future customers are using social media. Well, here's the thing: your customers probably are on social media.

Social Media 28

Social Media Media Work Management Marketing Management 28

Marketing Insider Group

JULY 8, 2010

MyFord Touch’s map-based navigation system, meanwhile, offers an EcoRoute option that quickly calculates the most fuel efficient route a driver can take to get from point A to point B. The feature will be available globally on the 2012 Ford Focus. #45. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

MyFord Touch’s map-based navigation system, meanwhile, offers an EcoRoute option that quickly calculates the most fuel efficient route a driver can take to get from point A to point B. The feature will be available globally on the 2012 Ford Focus. #45. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Hubspot

AUGUST 13, 2012

According to Monster.com , "In 2012, leading-edge internet technologies will again be a leading generator of marketing jobs." Is it your personal blog? Content you've written for other people's blogs? Unless you're applying for a blogging job -- then it should be ridiculously well-written ;-). Their social media accounts.

Inbound Marketing 28

Inbound Marketing Work Management CMS Development Paid Search Agency 28

Sprout Social

OCTOBER 17, 2016

What to Share You can Tweet your blog posts, articles from around the web, industry news and more. Whenever you share a link to your blog post, a featured image will be included in the Tweet to make it stand out. You can get mentions by building relationships and networking, as well as guest blogging on other sites.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Webbiquity

MAY 14, 2013

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why You Want To Be the Last Blog Standing by Outspoken Media.

Resources 100

Resources Tips Blogger Social Media 100