ViewPoint
FEBRUARY 23, 2012
I’m an avid reader of Bob Apollo’s “Accelerating Revenue Growth” blog. I really enjoyed one of Bob’s recent posts, Six Strategies for B2B Sales and Marketing in 2012 , in which he shares comments from his strategic partner, Hugh Macfarlane, founder and CEO of the B2B marketing consultancy, MathMarketing.
ViewPoint
JULY 19, 2012
” 2012 Recommendation: Marketing Should Ask Sales Three Questions. That article could become a blog post.” Click to start video at this point — Brian also recommends looking at existing content to determine how it can be used again and extend value. He notes, “A chart could become a webinar.
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ViewPoint
AUGUST 14, 2012
This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. This first blog is about the difference between inbound and outbound marketing results and the proverb or expression “Kill not the goose that lays the golden eggs.”.
ViewPoint
OCTOBER 9, 2012
Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1.
ViewPoint
MAY 2, 2013
Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via OpenView Blog. The Solution Selling blog highlights CSO Insights ’ 2012 Sales Performance Optimization Study where surveyed companies confess to lackluster hiring efforts. Motivate Your Sales Team with These 13 Ideas That Work.
ViewPoint
DECEMBER 10, 2013
Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. Chad''s Blog: highvelocitysales.wordpress.com. Here is the full video of our discussions and below are some highlights. Sales is Getting Scientific. By Dan McDade.'
ViewPoint
JANUARY 15, 2013
What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.
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