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Why Digital Media is Killing TV Advertising

Hubspot

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. Even social networks like Facebook and Twitter are creating their own versions of video streaming. Traditional TV advertising lets you broadcast to anyone who turns on the channel. Image Source. It's a wide-net strategy.

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Feel the Force of the Dark Funnel

Strategic-IC

And with the rise of social networks, it’s becoming even more difficult to know who is engaging with your brand in the shadows. What is Dark Social? Dark Funnel and Dark Social - are the same thing, right? It’s not a means to broadcast your products and services. They travel through the sales funnel, untracked.

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The 16 Most Important Social Media Updates of 2012

Hubspot

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

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Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award

Vidyard

Since starting Vidyard as a university project, Litt and Galloway have innovated on their original idea to make the company a top provider of video marketing, video analytics and video management solutions that help small businesses, large enterprises and Fortune 1000 companies maximize the impact of online video.

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Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award

Vidyard

.” Since starting Vidyard as a university project, Litt and Galloway have innovated on their original idea to make the company a top provider of video marketing, video analytics and video management solutions that help small businesses, large enterprises and Fortune 1000 companies maximize the impact of online video.

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10 Social Media Challenges Your Business Must Overcome

Sprout Social

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. On which social networks does your target audience spend their time? Improving a Decline in Organic Reach.

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7 Examples of Great Native Ads in 2018

Outbrain

Since 2012, native advertising has steadily grown to become the dominant online advertising format. Native ads are everywhere, on search engines, social networks and – of course – content discovery platforms like Outbrain. This became official in 2017 when native ad spend reached 60% of all display ad spending.