Remove 2012 Remove Analytics Remove Features Remove Mobile Advertising
article thumbnail

Shadow Traffic: Why Your Traffic Numbers Are Off By 20%

Parse.ly

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” While campaign tracking helps identify some dark traffic, there’s a new wrench in the gears of our analytics: shadow traffic. Shadow traffic —real traffic that your analytics misses.

Traffic 135
article thumbnail

SessionM Expands from Loyalty to Full Customer Engagement Management

Customer Experience Matrix

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature.

Loyalty 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Marketing Terms You Need to Know

ClearVoice

It would be like word of mouth advertising, but at scale (thanks to social media). Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. Although it is a mobile-first platform, the app is accessible through desktop.

article thumbnail

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He comments, “Salesforce.com is a good example.

article thumbnail

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He comments, “Salesforce.com is a good example.

article thumbnail

The 16 Most Important Social Media Updates of 2012

Hubspot

Plus, if you're not already using some of these new features (or perhaps didn't know they existed), what better time to get started than the new year? Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. 2) Mobile-Only Facebook Ads.

article thumbnail

Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

Hubspot

Last Monday, Google announced that it would further crack down on websites that feature intrusive ads like these. That’s especially true on mobile, where 74% of users would describe these ads as “extremely or very annoying.”. Google also created these handy images to show how much “bad ads” annoy mobile users: Source: Google. …