Webbiquity

MAY 5, 2020

The Product. Modus is a spin-off from a digital media production company servicing the medical device industry. In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams. That’s the core problem he and Scott Olson set out to solve. This was the birth of Modus.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Webbiquity

MARCH 12, 2012

send generic pitches) for successfully getting others to write about your product / service / news / client etc. 8 ways to get people to discuss your new product in social media by WebInkNow. do your research, do be concise) and “don’ts” (e.g., Blogger Outreach Remains Crucial for PR Pros by SocialTimes.

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform. Unless you have a truly blue ocean product , most marketplaces are competitive with established, often dominant, actors. Guest post by Nico Prins.

Training 214

Training Planning Work Management Marketing Management 214

Webbiquity

NOVEMBER 6, 2018

Some consumer products companies would send out generous free product vouchers to anyone whose letter (positive or negative) reached them, just because it was so unusual. Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Actually reaching a human being was even more challenging.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Webbiquity

FEBRUARY 23, 2021

By 2011 at the start of the cloud era this had increased 4x to 2 ZB. Customers today expect businesses to personalize both messages and product offers, the way Netflix and Amazon do. And then, as we’ve grown and built a larger client base, there is a whole network of referrals that’s been very productive. ZB of data worldwide.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Webbiquity

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. These thought leaders understand that the greatest product of a good idea is more good ideas, and it’s great to see that their generosity and thought leadership in online communities is being recognized.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. These thought leaders understand that the greatest product of a good idea is more good ideas, and it’s great to see that their generosity and thought leadership in online communities is being recognized.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

JUNE 11, 2012

Since January 2011, business pages on Facebook have been able to promote their status updates with “Sponsored Stories.” Companies will likely ‘hire’ users with high friend counts and traffic, using personal profiles to market their products and services. Paid Posts (Kind of) Already Exist.

Facebook 100

Facebook Social Networks Network Marketing Ideal Customer Profiles 100

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? 11 Twitter & Social Media Tools To Try In 2011 by COMMS Corner. ** 5 Stars. 4 Social Media Predictions for 2011 by oneforty blog. Convert PowerPoint presentations to Flash, or into YouTube videos? Create animations? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

MAY 3, 2012

In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. By targeting their audience through their mobile devices, they amassed an entire community they can tap into to promote special events, drive sales and introduce new products.

Positioning 100

Positioning Business Mobile Marketing Stats 100

Webbiquity

AUGUST 26, 2014

Myspace’s user base decline resulted in a tremendous loss in valuation; in fact, News Corp sold substantially all of its Myspace ownership in May 2011 for a rumored 35 million dollars. Startups often focus on quality of product and a strong user base before monetization. Facebook has never been boring.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Webbiquity

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? .” Twitter, Facebook, and on Amazon.com, which is the top destination for product search).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”)

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list!

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

APRIL 16, 2012

Jennifer Van Iderstyne details three advanced techniques for finding link partners, like OPL (other people’s links): “One of the best and most productive ways to find new links is to mine other people’s. Build out key connectivity to the product suppliers and downstream partners within the advertiser ecosystem.”

Link Building 100

Link Building SEO Ad Building PageRank 100

Webbiquity

JANUARY 3, 2012

The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011. This post opened with Holger Schulze’s predictions for 2011, and fittingly closes with Lee Odden’s prognostication for 2012. B2B Marketing Trends, Tips and Strategies.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Webbiquity

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media by FruitZoom.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

FEBRUARY 2, 2011

Brittany Brouse defines the characteristics and key purposes of five types of white papers, including the business benefits white paper, the technology benefits white paper, and the product comparison white paper. 2011 Trends: Content Marketing Is Critical by eMarketer.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JANUARY 9, 2012

Maria Pergolino shares nine tips for B2B marketing success on Twitter, such as sharing the workload for the corporate Twitter account among several people, sharing valuable content, and using Twitter tools (see below) to maximize productivity. Headhunters Using Twitter – The New Productivity Check by Minervity. Twitter Tools.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

MARCH 1, 2012

Ted’s conclusion: “Bruce’s product is very broad and comprehensive and covers more bases…(than) other tools…and is well worth trying out.” ” A Complete Review of Wordtracker’s Link Builder by SEO Book.

SEO 100

SEO Tools Best Practices SEM 100

Webbiquity

MARCH 26, 2012

The intersections between a buyer’s decision path and a product’s marketing presence are many, and each can send the buyer off in a different direction. Gord Hotchkiss explores John Yi’s concept of Pinball Marketing: “The new game of marketing is much more like pinball.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Webbiquity

NOVEMBER 14, 2011

This disconnection could be due to the difficulty of creating content,” he presents some quick case study-based guidance on how to plan and execute a productive content development strategy. reviews, products, events, TV listings) and how to use rich snippets in accordance with Google’s guidelines.

SEO 100

SEO Cost Per Click Tips Best Practices 100

Webbiquity

APRIL 3, 2012

” Included on his list are the percent of visitors who view product pages (improve navigation and internal site search to impact) and branded vs. non-branded search traffic (“Measure non-branded keywords and see which ones convert best, then focus on increasing rankings for these”).

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Webbiquity

JANUARY 16, 2012

Top 10 Blog Directories 2011 by SEO Wizardry. Exactly what it says–a big list of tools to make your blogging more productive. Lee Odden lays out a non-technical five-step process for getting a corporate blog to rank well in search. 8 Steps to Optimize Your Blog Post by Search Engine Watch. Blogging Tools and Resources.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Webbiquity

DECEMBER 27, 2011

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. How to Build the Perfect Facebook Fan Page, 2011 Edition by techipedia. How can I increase the probability that my fans will see my content updates? Facebook Marketing Tips and Tactics.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Webbiquity

APRIL 18, 2012

The 22 Best Infographics We Found In 2011 by Co.Design. ” Content best practices for 5 marketing channels by iMedia Connection. .” ” Content best practices for 5 marketing channels by iMedia Connection. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report] by Content Marketing Institute. ** 5 STARS.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

MARCH 21, 2012

Interesting question, particularly considering that as this post reports, “LinkedIn (has) announced a product called Talent Pipeline which will allow hiring managers and recruiters to track all passive and active candidates directly via LinkedIn. How LinkedIn Apps Can Promote Your Business by Social Media Examiner. by Market My Career.

Linkedin 100

Linkedin Tactics Tips Best Practices 100

Webbiquity

FEBRUARY 7, 2012

92% of B2B buyers use online resources to research products and services. of the social media traffic referrals in the US from August to September” in 2011) but also that its link have a much longer half-life than those on Facebook or Twitter. 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

APRIL 20, 2012

If Danyl’s post above got you interested in exploring QR codes, Lee Carpenter-Johnson presents 10 ways to use them in business, from placing them on cash register receipts (particularly if you have a mobile-savvy clientele) and product labels to business cards and print ads. E-tail Marketing: Is Social Media Worth the Cost?

Resources 100

Resources Paid Search Agency Best Practices Advertising Agencies 100

Webbiquity

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. MediaPost ). MediaPost ). eMarketer ). MindJumpers ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

DECEMBER 8, 2015

Taking a moment to make sure your team is positioned for success will give you a chance to optimize everything from your own time, to the way the company interacts with customers, to the development of your product or service. John was also awarded the Bob Newman Award for Outstanding Contribution to the Community by the CTA in 2011.

Small Business Marketing 100

Small Business Marketing Work Management Optimization Marketing Management 100

Webbiquity

DECEMBER 1, 2015

75% of B2B buyers want brands to furnish sustantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. 25% of consumers who complain about products on Facebook and Twitter expect a response to their gripes within one hour. SocialTimes ).

Social Media 100

Social Media Stats Media Emarketing 100

Webbiquity

NOVEMBER 21, 2011

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. What’s more, blogs are a central component of web presence optimization , and the core of a productive social media strategy.

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. And she’s amazing.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. And she’s amazing.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

JANUARY 5, 2011

Which tactics do the “experts&# believe will work best in 2011? Rae Hoffman interviews 10 leading experts including Aaron Wall, Debra Mastaler and Rand Fishkin (and throws in her own thoughts) about their most productive SEO link building methods and theories. Where can you find non-obvious link sources to pursue?

Link Building 100

Link Building Linkbait SEO Ad Building 100

Webbiquity

FEBRUARY 27, 2012

Sean Platt reveals what these four words are, what kind of results they can generate, why they are so effective, and how to support those words in the body of your email message, no matter what type of product or service you sell. 5 Email Marketing & Social Media Musts For 2011 by iMedia Connection.

Email Marketing 100

Email Marketing Planning Best Practices Ad Frequency 100