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Dynamic Search Ads: Bridging the PPC and SEO Gap

EMagine B2B Blog

However, the way they leverage SEO data despite being part of paid search makes them an interesting facet of any ads campaign, and for that reason, we decided to discuss them in more depth. Way back in 2011, Google unveiled a new technology called Dynamic Keyword Insertion. Good DSAs Lead to Good SEO, and Vice Versa.

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How to Audit Your PPC Campaign & Identify Metrics for Success

Hubspot

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Before we dive into the key metrics to track, let's review a checklist to look over when you're auditing your pay-per-click (PPC) campaigns. PPC Metrics. Assess your keywords.

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SEO Resellers: Pros & Cons of Reselling SEO Services

seo.co

SEO Reselling Guide – Table of Contents. What Is an SEO Reseller Program? What Is White Label SEO? Types of SEO Reseller Programs. Benefits of Becoming an SEO Reseller. What Should I Expect to Pay for SEO Reseller Services? Warning Signs of Bad SEO Resellers. What Is an SEO Reseller Program?

SEO 98
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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

From MarTech tools for SEO to tracking the sales cycle, we’ve asked expert cybersecurity marketers what their most indispensable solution currently is and compiled them in this list. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. You can download the executive summary for free (or pay $400 for the full report ). Share this on Reddit. Stumble upon something good? Tweet This!

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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite. jeremyvictor. Jeremy Victor. link] #B2B.

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Best Local SEO Guides, Tips and Tactics of 2011

Webbiquity

Which SEO tools are most useful in supporting local SEO efforts? Google Places Citations: 5 More Tactics to Earn Links for Your Local Business by The Daily SEO Blog. Google Places Citations: 5 More Tactics to Earn Links for Your Local Business by The Daily SEO Blog. What are the most important local search directories?

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