Tomorrow People

OCTOBER 24, 2012

You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. Increasing web traffic.

Social Media 120

Social Media SME Media Marketing Budget 120

Contently

SEPTEMBER 28, 2017

Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. data analysis of over 2,500 sites, Facebook referral traffic now sits at 35.1

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? As of June 2011 Facebook has 750 Million users.

Social Media 100

Social Media Blogger Business Media 100

Biznology

AUGUST 20, 2012

That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

OCTOBER 5, 2012

These are the posts that Webbiquity readers have “voted” as the best by their traffic so far. Vocus vs. Cision (November 8, 2011). Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients.

PR 100

PR Stats Social Media Twitter 100

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.”

PR 100

PR Blogger Tips Best Practices 100

Parse.ly

NOVEMBER 27, 2018

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. It’s our phones, and our downtime, that are driving the growth in time spent with digital media. The dominance of mobile has been visible across Parse.ly’s network of sites. Next year, growth will be 3%.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. 2005-2011: Clicks & views. The post How the YouTube algorithm works in 2022 appeared first on Sprout Social.

Youtube 122

Youtube Lead Scoring Lead Ranking Ad Frequency 122

LEADership

MAY 16, 2014

As a B2B leader, do you know how to determine the ROI on your social media efforts? In 2011, MDG Advertising released an interesting infographic titled “The ROI of Social Media: Is Social Media Marketing Effective?” Site traffic (68%). Social Media infographic ROI' Revenue (50%).

Social Media 40

Social Media ROI Media Comparison 40

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team.

Social Media 28

Social Media Social Marketing Tips Media 28

Zoominfo

MARCH 27, 2018

15% of companies surveyed say more than 25% of customer service inquiries are initiated over social channels ( source ). 27% of companies say it takes them less than an hour to respond to questions/issues on social channel ( source ). Answering a social media complaint increases customer advocacy by as much as 25% ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. percent from 2012 and almost triple the amount spent in 2011.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Marketing Insider Group

DECEMBER 18, 2013

10% of website’s content drives 90% of the traffic. of a website’s content drives more than 50% of its traffic. The number of web searches on the term “Content Marketing” is up 400% since January 2011. ~ Google Trends. B2B Marketers use an average of 6 social networks. ~ CMI / MarketingProfs. Social Media Today.

Stats 100

Stats Content Marketing Content Curation 100

KoMarketing Associates

OCTOBER 22, 2012

Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming. There was a lot of talk about the intent Pinterest users have versus other social networks.

Tools 120

Tools Trends Tips Social Networks 120

Hubspot

JUNE 11, 2018

They Make Great Social Media Fodder. Visual content is practically made for social media sharing, and because memes are usually visually oriented, they make great fodder for your social media accounts such as Facebook, Instagram, and Pinterest. They Attract Traffic, Likes, and Links.

Social Networks 75

Social Networks Viral Marketing Buzz Classified Ads 75

Webbiquity

JUNE 11, 2012

The social media giant recently launched a pilot program in New Zealand that allows users to pay to ‘highlight’ a post, meaning that it will appear near the top of friends’ News Feeds and remain their longer, even if it doesn’t receive the clicks, comments, and ‘Likes’ that usually push a popular post to the top.

Facebook 100

Facebook Social Networks Network Marketing Ideal Customer Profiles 100

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. This is causing new business models to spring up, taking advantage of the more closely connected business and social networks. Click to Tweet. Click To Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Overall, optimizing content can drive more traffic to your website. On-page SEO: Technical elements.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Hubspot

SEPTEMBER 18, 2020

Social media is an extremely valuable tool for promoting your marketing content. Additionally, embedding your social profiles on your website or blog posts can help increase traffic to your social networks, and ultimately create brand consistency across platforms. Social Media Follow Buttons.

Social Networks 101

Social Networks Social Media Media Landing Pages 101

EMagine B2B Blog

MARCH 12, 2015

DYK in the same month that The Guardian completed the switch to its redesigned website, traffic rose 14% month-on-month and almost 35% year-on-year. SEO: Since 2011, Google has made 83+ major algorithm changes. ( SEO: Since 2011, Google has made 83+ major algorithm changes. ( B2B Web Strategy SEO Social Media Web Design'

Statistics 40

Statistics Emarketing Paid Search Agency Mobile Marketing 40

Webbiquity

MAY 3, 2012

In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. Mobile marketing can drive traffic to certain locations, and provide a mechanism for instant feedback and engagement. Mobile media marketing puts your brand right into the hands of your target audience.

Positioning 100

Positioning Business Mobile Marketing Stats 100

Content Standard

JANUARY 5, 2016

Cisco predicts that by 2017, video will make up a whopping 69 percent of all consumer Internet traffic. Eighty-four percent of consumers have liked a branded video in their social media news feed, and more than half have watched company videos deployed through email, Animoto reported. Social Media Video Explodes.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Hubspot

SEPTEMBER 14, 2011

This week, the media research firm Nielsen released its Q3 report on the state of social media. Unsurprisingly, social network usage is up, and the findings showed that nearly 80% of US internet users spend time on blogs and sites like Facebook and Twitter. During May 2011, over 31 million people in the U.S.

Stats 28

Stats Social Media Social Marketing Media 28

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Hubspot

MARCH 26, 2012

Social media lead generation has been notoriously challenging for B2B companies. Looking at data from 2011, we did a study of 3,000+ B2B businesses to understand how B2B companies are succeeding with social media. The biggest disconnect is between content and social media. So why might this be?

Social Media 28

Social Media Sales Qualified Leads Generation Paid Search Agency 28

Hubspot

MAY 13, 2015

When we think of marketers, we often think of using social media to promote content and engage with consumers online. When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook.

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Thanks for the traffic! Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. (Happy Holidays!

Google 149

Google Lead Scoring Lead Ranking PageRank 149

SnapApp

FEBRUARY 15, 2012

Lewis DVorkin, chief product officer of Forbes Media, recently analyzed a story that became viral success on the company's blog , sharing new insights about the kind of content that is truly "sticky." The results have paid off, with sustained traffic growth and more sharing all across the social web. The post that did so well?

Loyalty 48

Loyalty Viral Marketing Social Networks Network Marketing 48

Mailmunch

MARCH 4, 2021

Any business that wants to get more traffic, needs to start working on the quality of voice search results right now, not waiting for the full adoption of this technology. . The most advanced assistants are able not only to execute commands but also to conduct a dialogue (the first such device was Apple’s Siri in 2011).

Optimization 75

Optimization Long Tail Marketing Amazon Work Management 75

Adobe Experience Cloud Blog

APRIL 4, 2011

According to the “2011 Digital Marketing Outlook,” study conducted by the Society of Digital Agencies and Answerlab : 95% of survey respondents say they’ll be using social media this year—specifically their corporate web sites, Facebook, and Twitter. Include Q & A features within social media streams.

Marketing Prospects 48

Marketing Prospects Lead Ranking Planning Leads 48

Exo B2B

MAY 9, 2017

Snapchat was born in September 2011, in California. As B2B marketing professionals and social media specialists, we obviously had to write about it. Snapchat is the millennial generation’s favorite network! According to a US study by Media Metrix: 8% of Snapchat users are between 18-24 years. ©MediaMetrix.

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Adobe Experience Cloud Blog

JANUARY 18, 2012

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. As of July 2011 , when the network had 119 million members worldwide: 58.5%

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Linkedin Lead Scoring 48

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Hubspot

NOVEMBER 11, 2011

(Source: eMarketer, January 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! 5) In 2011, the average shopper consults 10.4 Apr 2011) Tweet This! Apr 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Hubspot

APRIL 20, 2011

There has been plenty of debate about how influential traffic and links from social networks are in Google’s algorithm. However, it makes complete sense that Google would put shared links ahead of any other social networking factors used in their algorithm. Free eBook: 2011 Facebook Marketing Guide.

Lead Scoring 28

Lead Scoring Lead Ranking Facebook Correlation 28