The Effective Marketer

SEPTEMBER 20, 2010

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. After being picked up by local media and sports commentators, fans raved about the new jersey. They asked fans to vote on a phrase to be printed on the shirt that would evoke how the fans feel about their beloved team.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

MAY 10, 2010

The duck has 165,000 facebook fans in the US. One Response to Taming Your Brand Mascot David Thompson says: April 4, 2011 at 8:38 pm I specialize in designing brand mascots. Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%. Today the name recognition is 90%.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Hubspot

JULY 5, 2012

Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. Why did this gem go viral? Keep it Short. And they did it in all of their videos.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

The Effective Marketer

JUNE 13, 2009

I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Back to the free marketing stuff.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

OCTOBER 14, 2009

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. Give your network a boost with PeopleMaps The answer is in PeopleMaps. United States License. United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Hubspot

JUNE 20, 2013

Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning''s roundup , Facebook announced a pretty sweet update to Page Insights yesterday. Modified Metrics: Breaking Out “People Talking About Us” and Swapping “Virality” for “Engagement Rate”. What’s New About Page Insights.

Facebook 28

Facebook Viral Marketing Aggregators Business 28

Hubspot

JANUARY 16, 2020

They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. Snapchat, which launched in 2011 , allows users to create video-based stories about their lives and send video or image-based messages to their friends. Unlike most other apps, Snapchat content expires either immediately or after 24 hours.

Paid Content 93

Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 93

The Effective Marketer

MARCH 7, 2009

Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) the AMA Tampa Bay chapter didn’t have a blog, a wiki, or a discussion forum on their website where attendees could continue the conversation. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Hubspot

JUNE 6, 2011

And of that social sharing activity, Facebook comes out on top, accounting for 38% of all sharing referral traffic. In fact, Facebook actually accounts for more sharing than that. Of all the content shared on the web, 54% of it occurs on Facebook. times for Facebook links and 1.7 Free eBook: 2011 Facebook Marketing Guide.

Facebook 28

Facebook Viral Marketing Twitter Traffic 28

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. Do we need to create rules or procedures for using it?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. I think the only good thing going for them is that their name is recognizable and so people may spend some time deciphering their email. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

accelerate agency

OCTOBER 14, 2021

Is Facebook a SaaS company? When it comes to Facebook, cloud experts are undecided as to whether or not it constitutes a SaaS social media site and messaging service. Accelerate Agency works with high-authority domains like Hubspot and BigCommerce to increase organic traffic and referrals.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Is Facebook a SaaS company? When it comes to Facebook, cloud experts are undecided as to whether or not it constitutes a SaaS social media site and messaging service. . Accelerate Agency works with high-authority domains like Hubspot and BigCommerce to increase organic traffic and referrals. Image Source.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Hubspot

APRIL 1, 2018

The Share a Coke campaign began in Australia in 2011 , when Coca-Cola personalized each bottle with the 150 most popular names in the country. It became a viral success practically overnight: That video has over 51 million views as of this writing. So, what did Coca-Cola do to appeal to the masses? Since then, the U.S.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

JUNE 7, 2012

That makes it a little bit more obvious why a marketer might want to leverage these already viral pieces of creative for their own marketing -- especially in social media -- doesn't it? Posted in January 2011 and accumulating over 45.8 10) 'What People Think I Do/What I Really Do' Meme for HubSpot. Original Claim to Fame: Whoa.

Campaigns 28

Campaigns Internet Marketing Paid Search Agency Youtube 28

Hubspot

DECEMBER 15, 2011

The Final Product: Should I put a Facebook Share or a Facebook "Like" on a page? — HubSpot (@HubSpot) December 13, 2011. Conduct a Social Poll - Want to get feedback on an issue and do it in a way that leverages the virality of social networks? Connect with HubSpot : your tweet is now embedded!

Twitter 28

Twitter Features Trade Show Hubspot 28

Hubspot

OCTOBER 16, 2013

In 2011, the social medium''s traffic grew 40x in six months. Pew Research shows a 286% increase in Pinterest use between 2011-12. According to ShareThis , this year, Pinterest is closing in on email as the third-most popular way to share behind Facebook and Twitter. 3) Pinterest. 4) FireRock. Takeaway: Know your channels.

Branding 28

Branding Brand Identity Top of Funnel Practices 28

Hubspot

JULY 6, 2012

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. 1) They're Already Viral. Success Kid. Old Spice Man. Rage Comics. Don't believe me? Check out these 10 memes masquerading as marketing campaigns.

Viral Marketing 28

Viral Marketing Social Networks Classified Ads Internet Marketing 28

Hubspot

MARCH 1, 2011

In January 2011, David was the keynote speaker at MarketingSherpa's Email Summit in Las Vegas. One can coordinate people through a Facebook group, start a few discussions on LinkedIn or create a Twitter hashtag to build an ever-evolving conversation. Connect with HubSpot : How to Use Online Video for Inbound Marketing.

Video Marketing 28

Video Marketing PR Inbound Marketing Viral Marketing 28

Content Standard

SEPTEMBER 7, 2017

Back in September 2011—at the time of the first CMW—interest in content marketing was nowhere near what it is today. Jay Acunzo—former digital media strategist at Google and head of content at HubSpot—agrees. ” He gives the example of LEGO and the new media companies: Google, Amazon, Apple, and Facebook.

Advertising Agencies 43

Advertising Agencies Content Marketing Paid Search Agency Merchandising 43

MLT Creative

MARCH 18, 2011

So let’s get down to business, Baconfest organizers: Here are a few reasons why you should crown ME Queen of Baconfest 2011: 1. This should show you what can happen when something is shared socially, or virally, and can be traced back to its origin: ME, the Baconfest Queen!

WOMM 40

WOMM Peer-to-peer Business Paid Search Agency 40

Hubspot

OCTOBER 23, 2013

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. HubSpot uses responsive design for our website, landing page, and blog software). Here''s are a few big milestones so far: December 2010 : " Google and Bing Confirm that Facebook and Twitter Influence SEO.". Source: HubSpot via Google ).

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

JANUARY 26, 2011

Some of the HubSpot blog articles with the most comments include “ 7 Signs You Should Run Screaming From An SEO Consultant ” and “ Why a Social Media Policy is Stupid.” Instead of just tweeting and Facebook sharing your article with the typical format of “Title – Link, ” ask for feedback.

Peer-to-peer 28

Peer-to-peer Opinions Social Media Barriers 28

Hubspot

SEPTEMBER 10, 2014

Some great posts from the EAT24 blog: A Breakup Letter to Facebook from EAT24. Rohin Dhar launched the blog in 2011 to offer price guides for overused goods because they were sick of getting ripped off. Top 5 Reasons to Stay Out of the Kitchen. Egg Rolls Destroyed Our Inbox: The EAT24 Story. 2) Priceonomics.

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Scoop.it

MARCH 17, 2022

You can use Google Analytics, Facebook Page Manager, and tools like Databox to measure KPIs. Evernote publishes most of its content on Facebook, Twitter, and YouTube. HubSpot is a prime example of a market leader that built its brand through content strategy. HubSpot also places CTAs strategically throughout their blog posts.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Hubspot

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. based networks, like Facebook or YouTube , tech companies have built their own social media empires. The two apps serve as an alternative to Facebook in countries like China and South Korea, where the U.S. Researching social media platforms not founded in the U.S.

Social Media 98

Social Media Media Facebook User-Generated Content 98

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. As the goliath of the social networks, Facebook is a volatile sandbox of opportunity for any inbound marketer.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

JUNE 17, 2015

January 2011: Randy Clemens released The Sriracha Cookbook. March 2011: Matthew Inman published a viral love letter to Sriracha on The Oatmeal. Here's a brief timeline of events that helped pique people's interest in the versatile hot sauce: 2009: Bon Appetit named Sriracha its "Ingredient of the Year.".

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

B2B Marketing Zone Posts

JANUARY 4, 2011

22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Hubspot Review - LeadSloth , July 12, 2010. What’s a Facebook fan worth? How Much do you have to use Facebook and Twitter to Really be Effective? - Debunking the Viral Coefficient - B2B Internet Marketing Strategies , May 15, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Hubspot

FEBRUARY 3, 2014

or Facebooked) cast the first stone. Because of how quickly it went viral, it didn''t take long to get around: @Mallikarjunan Who slipped @JCPenney a bowl of hunch bunch? . — JCPenney (@jcpenney) February 2, 2014. Toughdown Seadawks!! Is sSeattle going toa runaway wit h this??? — JCPenney (@jcpenney) February 3, 2014.

Branding 28

Branding Brand Identity Social Media Viral Marketing 28

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise. 12 Small Brands That Went Viral.

Viral Marketing 78

Viral Marketing Branding Brand Identity Paid Search Agency 78

Hubspot

JULY 18, 2012

Why We're Sold on Link Bait at HubSpot. At HubSpot, we've known for a while -- anecdotally -- that link bait content is extremely beneficial to our business blogging efforts. HubSpot's Link Bait Analysis. I looked at all articles we've published to this blog during the span of 1 year -- from July 2011 through June 2012.

Lead Scoring 28

Lead Scoring Lead Ranking Advertising Agencies Hubspot 28

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Follow Michael on Twitter @BrennerMichael and Facebook.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Single Grain

OCTOBER 25, 2019

In the words of David Meerman Scott , who pioneered the term back in 2011: “Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.”. It keeps you in the spotlight when stories go viral. Find trending news tags on Twitter, Facebook and Instagram via Hashtagify.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Webbiquity

AUGUST 18, 2012

What the best day of the week is for Facebook posting? The best way to “go viral” is to engage millions of users, each of whom share through small networks. This means that for every Facebook share, only nine people visited the story. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Hubspot

OCTOBER 10, 2014

According to the results of the 2011-12 recruiting benchmarks study by the National Association of Colleges and Employers, the average cost-per-hire for a 0-500 person company is $7645. Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. of total revenues.

Effectiveness 28

Effectiveness Planning Paid Search Agency Work Management 28

Hubspot

OCTOBER 9, 2012

As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing , “the old integrated marketing methods don’t work. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. 9) Virality.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28