Does Social Media Really Generate Revenue?
Zoominfo
OCTOBER 13, 2020
Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. At a high-level, our research shows a strong correlation between social following and revenue. When a company is between 200–500, there is only an 18% correlation (still significant but less than half of what it is for small businesses).
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