Hubspot

JANUARY 6, 2011

According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , the most effective email marketing objective is increasing website traffic. This should not be a surprise since with emails you want people to click to your landing pages or website. To begin with, most business emails are not opened.

Email Marketing 28

Email Marketing Effectiveness Emarketing Landing Pages 28

ClearVoice

AUGUST 31, 2020

An article by MarTechAdvisor explains that “interactive email content increases the click-to-open rate by 73 percent and adding videos to your email content can boost click rates up to 300 percent.” connectingwithclients #humanityinfusedtechnology #pandemicchallenge Click To Tweet.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Content Standard

FEBRUARY 12, 2019

percent response rate, compared to email’s rate of 0.12 Marketers chasing open rates would do well to think offline as well as email. That technology has long-existed—heck, back in 2011, Volkswagen created an app to highlight new features by helping users test drive a car using a map in a print ad.

Planning 88

Planning Ad Building Paid Search Agency Marketing & Strategy 88

The Effective Marketer

JANUARY 13, 2009

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

APRIL 18, 2013

My sense is many are tracking open rates, click rates, and that some are also looking at relevant segments (geographies, personas, buying behavior, etc.). You may have some report from 2011 that cites that a good email open rate for B2B businesses is 30%.

Email Marketing 48

Email Marketing Campaigns Best Practices Marketo 48

Industrial Marketing Today

JULY 1, 2011

The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. The problem with basic email metrics of open and click-through (CTR) rates is that they are very limited in their usefulness and flawed to some extent. You can download the full study from here.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

Adobe Experience Cloud Blog

SEPTEMBER 26, 2011

According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, more B2B marketers rank email marketing as very effective or somewhat effective than any other tactic — higher than SEO, tradeshows, social media, and more. And of course open rates, click rates, unsubscribe rates, bounce rates, and more.

Advertising Benchmark 48

Advertising Benchmark Personalization Tips Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 25, 2011

Rather, relevant information generates increased response rates. There are few email marketing no-no’s more irritating than getting excited about a product, only to click on the image and be routed to a homepage. But stay clear of these three mistaken assumptions to be sure your drip marketing is lead-tight: 1. Actually not true.

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

Adobe Experience Cloud Blog

MARCH 4, 2011

Jumping faster on qualified leads equals higher conversion rates. When you can segment the list and offer content that appeals to their hot buttons, improvements in open rates and inquiries can be experienced. Increase segmentation options. Track and optimize. . Track and optimize. Improve communication.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

In 2011, online ad spending grew 23% in the US, just passing the $32 billion mark, and in 2012 the online ads will grow another 23% to nearly $40 billion. Information on subject lines, click-through-rates, open rates are easily accessible. Quite difficult right? But not with online advertising!

Advertisements 48

Advertisements Advertising Practices Paid Search Agency 48

Hubspot

JULY 12, 2012

1) Emails targeted to customer loyalty programs have a 40% higher open rate. Well, if targeted emails have a higher open rate, that should enable you to send more emails to that group as they are more receptive to your messages that contain such well-targeted content. Source: Nielsen 2012 ).

Email Marketing 28

Email Marketing Ad Frequency Open Rate Correlation 28

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% Email Performance Trends. from 45.9%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

MLT Creative

FEBRUARY 6, 2012

The week leading up to Super Bowl is always fun for marketers who have a great time rating and judging the latest creative from the consumer brands. More than a third of deal cycles lasted one to three months in 2011, while cycles of less than a month made up 15% of all deals. WEEK OF JANUARY 30-FEBRUARY 3, 2012. MarketingSherpa.

Tactics 40

Tactics B2B Marketing B2B Paid Search Agency 40

Hubspot

OCTOBER 26, 2011

7) eMarketer expects about a 12% growth in ecommerce holiday spending in 2011. percent during the 2011 months of November and December to $465.6 21) In August 2011, 75% of consumers had started researching their holiday purchases with 89% of those consumers starting their shopping online. Source ) Tweet This Stat!

Statistics 28

Statistics Planning Stats Open Rate 28

Hubspot

DECEMBER 14, 2011

Email opens on mobile devices increased by 34% from April 2011 through September 2011 as compared to the previous 6 month period ( Tweet This! ). Relative number of opens on webmail and desktop, however, decreased by 11% and nearly 9.5% You should also, however, couple this data with click-through rate.

Statistics 28

Statistics Stats Click Rate Mobile Marketing 28

Hubspot

NOVEMBER 10, 2011

Online security company Bit Defender revealed that in 2011, Jay Leno topped the list of the most frequently used celebrity names by email spammers. Spammers knew that, by pure virtue of having a recognizable name, enough people trusted Leno to open the email. Or they want a click to collect your banking information. Stay trendy.

Email Marketing 28

Email Marketing Tips Click Rate Urgency Marketing 28

Zoominfo

DECEMBER 20, 2019

This email subject line from Sumo got a 64% open rate by teasing a new trend. Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” As Act-On’s Nathan Isaacs says , “You can’t buy beer with open rates.”. This worked for a hot minute in 2011. How-to content.

B2B 243

B2B CAN-SPAM Zoominfo Open Rate 243

Hubspot

MAY 1, 2017

higher open rate than those that aren’t. Back in 2011, Coca Cola launched its famous "Share a Coke" campaign in Australia, bringing it to the U.S. That’s not to say that marketers should completely do away with personalization, as it’s effective when done correctly -- personalized emails, for example, have a 6.2% 3) Coca Cola.

Personalization 101

Personalization Branding Brand Identity Planning 101

Sprout Social

JUNE 10, 2021

With open rates and click rates easily available, you can benchmark your own performance against your industry’s average. Personalization by using the customer’s name has a 46.21% open rate while naming a product has a 44.01% open rate. Does using their names increase the open rate?

Newsletter 128

Newsletter Email Marketing Effectiveness Planning 128

Zoominfo

DECEMBER 20, 2019

This email subject line from Sumo got a 64% open rate by teasing a new trend. How-to content “Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” As Act-On’s Nathan Isaacs says , “You can’t buy beer with open rates.” This worked for a hot minute in 2011.

B2B 130

B2B CAN-SPAM Zoominfo Open Rate 130

Hubspot

JUNE 7, 2012

You’ve conquered the click-through. According to Knotice's Mobile Email Opens Report , nearly a third of all emails in the second half of 2011 were opened on a mobile device. It can be hard to click on complex designs that don’t load properly. Tip: You can also use the free tool, Click to Tweet.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Sprout Social

MAY 21, 2020

These days, you can deliver that same level of emotion with a single keyboard click. In 2011, Apple made the emoji a permanent part of their iOS 5 keyboard, launching the little faces into the spotlight. Push notifications that incorporate emoji can get up to 85% more opens and 9% more conversions than text-only notifications.

Paid Content 137

Paid Content Paid Search Agency Advertising Agencies Paid Social Agency 137

Contently

OCTOBER 15, 2020

When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Contently

OCTOBER 15, 2021

When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Optinmonster

JANUARY 15, 2020

On the left-hand side menu, click Audience » Mobile » Devices : Then you’ll see which smartphone is being used to access your content. Statistics show that 75% of consumers are fine with getting texts from their favorite brands and these messages have a 98% open rate. Luckily, none of this has to be guesswork. Yes, they do.

Mobile Marketing 66

Mobile Marketing Planning Tips Paid Search Agency 66

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . MailChimp’s Timewarp (which adjusts delivery time based on the recipient’s time zone) is an early example of this, but we’re going to see deeper, smarter innovations as the AI industry evolves at a lightning-fast rate. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Hubspot

MARCH 21, 2012

A 6% drop in the second half of 2011 brought inbox rates to 76.5% globally, compared to 81% in the first half of 2011. 1) Acceptance Rate. After the user clicks the link, they are added to the ongoing email communication. 10) Open Rate. The percentage of recipients who opened your email message.

Deliverability 28

Deliverability Email Marketing CAN-SPAM Classified Ads 28

Hubspot

JUNE 15, 2012

1) Should an email come from a person or a business for a better open rate? performed better than emails sent from HubSpot: As you can see, the treatment's 0.96% click-through rate beat out the control's 0.73% click-through rate -- which also yielded us 131 more leads than our control.

Email Marketing 28

Email Marketing Marketing Automation Services Click Rate CAN-SPAM 28

Webbiquity

FEBRUARY 27, 2012

Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. Write subject lines that increase open rates? 5 Email Marketing & Social Media Musts For 2011 by iMedia Connection. Email and social media play well together.

Email Marketing 100

Email Marketing Planning Best Practices Ad Frequency 100

Hubspot

JUNE 12, 2013

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. email clickthrough rate , as opposed to the 7.3% email clickthrough rate , as opposed to the 7.3%

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Hubspot

JUNE 23, 2014

Over the past few years, mobile email opens have seen explosive growth. While they are now holding steady around 45% of all email opens, three years ago, they accounted for only 11% of opens -- which is a 309% increase since April 2011. Designing for Your Subscribers'' Needs. 5) Image-Blocking Techniques.

Multi-Touch Attribution 28

Multi-Touch Attribution Optimization Paid Search Agency Mobile Marketing 28

Webbiquity

JANUARY 17, 2011

At its current rate, Twitter will process almost 10 billion tweets in 2010. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Marketing Salary Survey: Social Media Marketing by Aquent.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Adobe Experience Cloud Blog

OCTOBER 22, 2012

Panda – February 2011. I also like good, old-fashioned market research; for example when undertaking a conversion rate optimisation project we’ll typically interview people to find out why they purchased, why they didn’t and so on. For conversion rate optimisation the metric we’re all interested in is conversion rate.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

A recognized thought leader, he is a Marketing Land curator and was a SEOMoz Search Engine Ranking Factors and Google News Ranking Factors panelist in 2011. Toby Murdock: In all of online marketing there are lots of upstream metrics that you can use as leading indicators: inbound links, retweets, email open rates.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

seo.co

DECEMBER 8, 2020

There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. In Google’s eyes, the fewer number of clicks it takes for a user to get to any page on your site, the better. Bounce Rates.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

QuanticMind

OCTOBER 25, 2017

Clicking on the first unit in this ad usually takes shoppers to either a multi-product landing page or full-blown store page, while clicking on the subsequent units goes directly to a specific product listing for that merchant. (It This is a cost-per-click option that will not overrun budget if no clicks come in.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. Should You Spend Money on Pay-Per-Click Advertising? Mobile Marketing: 31% of Marketers Don't Know Their Mobile Email Open Rate. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think?

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28