MLT Creative

MAY 31, 2011

June 1-3, Unleash 2011 Chicago, IL: Don’t miss the Business Marketing Association’s annual conference. June 20-21, All for One Marketing Show New York, NY: Learn how top companies maximize ROI by leveraging customer insight and data to successfully integrate marketing channels. June 29: Half the U.S.

B2B Marketing 40

B2B Marketing Advertising Agencies Planning Paid Search Agency 40

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 15, 2010

Because our customers will increasingly demand real time responses through the channels where they interact. Summit Augmented Reality For B2B Marketing in 2011? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Web 2.0 Media B2B 100

Marketing Insider Group

JUNE 24, 2010

By summarizing Morgan Stanley’s latest research , I demonstrated the tremendous growth of the mobile internet channel and suggested that mobile is the next big thing. Summit Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" What does all this mean to the B2B marketer? Need to Drive Leads?

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Convince & Convert

OCTOBER 12, 2013

To further put this into context, about 70% of American households had satellite or cable television, circa 2011. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Further, given that social is mostly a loyalty play, that puts social in the same strategic camp as email.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Marketing Insider Group

AUGUST 5, 2010

B2B Marketers cannot ignore this channel and need to continue advocating for our brands and with our senior executives to get more involved, become more visible and to engage with customers in this channel. Summit B2B Marketing Predictions For 2011 Need to Drive Leads? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

ViewPoint

DECEMBER 8, 2011

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Chris originally published this post on November 14, 2011, and it is republished here with his permission. As I chimed in on a Focus Q&A recently.

Merchandising 120

Merchandising Clickthrough Demand Generation Agencies ROI 120

Marketing Insider Group

NOVEMBER 24, 2010

Setting aside the common discussions about tactics and channels like social media, the web, or email, they claim that the new age of B2B marketing is about a whole new mindset because we live in a new world of buyer behaviors with completely new ways to address them. .&# Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 1, 2016

WeChat , the current bright star in the China social media market, was released by Tencent in 2011. It is a great way to increase brand awareness and build brand loyalty. percent of Weibo users follow news and daily hot topics, which makes Weibo a main channel where people can learn new things, B2B Marketing Takeaway.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Marketing Insider Group

SEPTEMBER 15, 2010

At the same time, it is just another marketing channel. Channel: not every marketer belongs on Facebook. Then pick the channels most relevant to them. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 7, 2010

Which is more important: channel or content strategy? Social media is just another channel and just another tool to reach customers. Obviously there are unique content considerations for social media but any good content strategy starts with an understanding of customer needs and then considers channel strategies.

Social Media 100

Social Media Media B2B Customer Satisfaction 100

Marketing Insider Group

JULY 6, 2010

Another reason these 2 tactics are complimentary is that email can produce additional followers for your company’s social channels or newsletters through “Follow Us” functionality and subscriptions. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. The software does the math, but it’s only as good as the set up.

Social Media 140

Social Media ROI Media Correlation 140

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Marketing Insider Group

JUNE 18, 2010

But social media has opened up a channel. Other channels have not closed yet. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Augmented Reality For B2B Marketing in 2011?"

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. The format, channels, platforms, devices and timing of how that story is told will be dictated by what you want your audience to feel”). ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Content Standard

FEBRUARY 12, 2019

Writing for The Content Standard , Bethany Johnson says communities can bring businesses deeper market research, more useful insights, reduced customer services costs, and deeper brand loyalty. ” All is done with total brand cohesion, a consistent story told across online and offline channels. Targeted direct mail boasts a 4.4

Planning 89

Planning Ad Building Paid Search Agency Marketing & Strategy 89

Marketing Insider Group

MAY 5, 2010

We all have a brand and need to channel our inner Brian Solis. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

We all have a brand and need to channel our inner Brian Solis. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Sprout Social

NOVEMBER 19, 2018

Social messages during the 2017 holiday season also grew significantly across most segments, serving as a reminder for retailers of all sizes to stay present and active on their social channels even as the year winds down. Small retail businesses (50 employees or less) received an average of 925 messages a day in November and December 2017.

Twitter 109

Twitter Facebook Buzz Press 109

Marketing Insider Group

JULY 13, 2010

Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Circle Studio

NOVEMBER 8, 2018

Back in 2011, when Scott Brinker, editor of ChiefMarTec.com, began tracking the growth of MarTech with his Marketing Technology Landscape Supergraphic , there were only around 150 solutions on the market. Gartner Research. MarTech’s Growth Has Been Explosive. It can also be useful for things like editorial calendars and content roadmaps.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

SnapApp

OCTOBER 6, 2011

SnapApp caught up with him this morning at the eDialogue Aspire 2011 event where we learned that Generation Y accounts for $214 billion dollars in consumer spending. Engage with them online, in social channels. Oh yeah, you'll laugh a few times, too. But, a clip more note-worthy than that? Are you a Gen Y marketer?

CAN-SPAM 48

CAN-SPAM Loyalty Facebook Order 48

ClearVoice

MARCH 7, 2020

Snapchat – Launched in 2011, Snapchat is a mobile app used for photo, video, and message sharing. User-Generated Content – User-generated content involves social sharing of content from your clients or customers who showcase brand loyalty or brand love. Now, recipients can save and replay content.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Hubspot

NOVEMBER 16, 2012

Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Adding the right videographer to your team can unlock an entire new channel of content for you," said Savage.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. I couldn’t drink it.”

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Hubspot

APRIL 14, 2011

Focusing Only On One Channel - Connecting with customers in the places where they consume content is key. Have a multi channel approach and make sure to repurpose or re-imagine your content for different mediums. Free eBook: 2011 Facebook Marketing Guide. How to Get It to Work. What matters is are you are committed to doing it?

Paid Search Agency 28

Paid Search Agency Companies Multi-Channel Custom Publishing 28

accelerate agency

OCTOBER 14, 2021

The SaaS business model also promotes customer loyalty and retention by supplying customers with easy-to-use services. Use social media to engage with potential customers and identify possible sales channels. Founded in 2011, it recently raised $200 million in series B round funding. Image Source 3.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

The SaaS business model also promotes customer loyalty and retention by supplying customers with easy-to-use services. Use social media to engage with potential customers and identify possible sales channels. Founded in 2011, it recently raised $200 million in series B round funding. . Image Source. Automation Anywhere .

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Marketing Insider Group

MAY 10, 2011

Is 2011 turning out the way you expected? So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011. So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011. Get current.

B2B Marketing 100

B2B Marketing B2B Lead Ranking Customer Satisfaction 100

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Hubspot

FEBRUARY 14, 2012

Customer Retention and Loyalty. Netflix, on the other hand, failed to grandfather in its existing customers when it hiked up its pricing in July 2011, and, needless to say, the resulting sentiment among its customers was not a happy one. Provide Social Media Recognition: Social media is the perfect channel to spread the customer love.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Atomic Reach

JANUARY 3, 2019

It also brings in conversion rates 6 times higher than other channels. In 2003, he founded SEOMoz, in 2011 he co-founded Inbound.org, and in 2014 he came back to the SEOMoz (now known as Moz) to further contribute to its development. The power to influence and engage an audience is what makes content marketing influential.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

APRIL 2, 2013

Break down your marketing by activities or channels, and identify what brings the most return for your investment. Looking at a real world example, in Q1 2011 Google's Marketing and Sales expense was $1.01 NPS is a customer loyalty metric developed by Fred Reichheld, commonly used in customer satisfaction research.

Work Management 28

Work Management Lead Scoring Lead Ranking Marketing Management 28

Hubspot

FEBRUARY 20, 2015

Take Starbucks, for example, which bought Evolution Fresh for $30 million in 2011 in an effort to enter the health and wellness industry. At its core, the vegan diet is value-based -- which is a recipe for loyalty- and community-building. And where better to build a community of like-minded individuals than on social media?

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28

KoMarketing Associates

JANUARY 18, 2018

A study by Merkle that examined loyalty with B2B companies found that acquiring new customers can cost up to five times more than retaining existing customers. What started as an infographic of 150 companies in 2011 has ballooned into a list of more than 5,000 martech solutions and is now dubbed a “supergraphic.” Customer Experience.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236