Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Follow these 6 Content Marketing Tips That Drive Leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Adobe Experience Cloud Blog

MARCH 3, 2011

by Maria Pergolino It’s one thing to generate leads. The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding. With the mass amount of resources devoted to lead generation, the act of following up on leads has to be improved to experience growth in conversion rates.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Circle Studio

JANUARY 10, 2020

Back in 2011, when Scott Brinker, editor of ChiefMarTec.com, began tracking the growth of MarTech with his Marketing Technology Landscape Supergraphic , there were only around 150 solutions on the market. Another myth that seems to permeate B2B is that marketing’s job is over once a lead converts to a client.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

ANNUITAS

OCTOBER 17, 2010

A few years ago that simply meant generating some leads and some new names for the sales team to pursue, but we are now seeing marketing teams play an active role on engaging prospects at each stage of the buying cycle. What part do you see sales playing in improving lead generation results? Gaffney: Absolutely.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Wow, it’s magical! Yes, except for one little detail. Do you have the staff to do it?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

JUNE 6, 2011

Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads. Here are five key areas leading marketers are paying attention to now. This makes it far easier for them to flesh out a content plan that drives leads.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Lead Scoring 48

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Andrew Briney, Senior VP and Group Publisher at TechTarget.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Marketing Insider Group

DECEMBER 5, 2013

We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. It may even hurt us in the buying process. There are more potential buyers in the middle of the buying process than in the latest stages. It was flat for years.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Industrial Marketing Today

OCTOBER 25, 2011

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. Maximize the middle of the funnel (MoFU) for converting more leads into sales opportunities. This was followed by Lead Generation (ToFU) at 48% and Lead Nurturing (MoFU) at 40% (See chart).

Top of Funnel 60

Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Lead Nurturing by Find New Customers. How Much B2B Content is Enough?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Industrial Marketing Today

MARCH 23, 2012

We spent a lot of money on SEO and PPC programs but our site hasn’t generated good quality leads. That’s because the way your industrial customers interact with you during their buying cycle has changed significantly over the past few years. Source: 2011 GlobalSpec Economic Outlook Survey).

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Adobe Experience Cloud Blog

MARCH 7, 2011

by Bill Binch To create the best lead generation process, you’ve got to keep sales and marketing on the same page. There is a continuing challenge for marketing to fill the sales lead coffers. But before marketing can bring in the right leads for sales to close, both need to agree on what constitutes a qualified sales lead.

Top of Funnel 48

Top of Funnel Lead Scoring Lead Ranking Marketing Management 48

Industrial Marketing Today

OCTOBER 20, 2011

According to a survey done by GlobalSpec (Social Media Use in the Industrial Sector – 2011), 33% of industrial companies provide an online discussion community for customers, and 32% provide one internally for employees. See chart). Let me give you two examples of very active industrial community forums. distribution arm.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Adobe Experience Cloud Blog

JUNE 2, 2011

by Jon Miller In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members and subscribers. Leading-edge or above average data usage to support marketing activities. How did you conduct the survey?

Work Management 48

Work Management Marketing Management Marketing Automation Services Paid Search Agency 48

Adobe Experience Cloud Blog

OCTOBER 4, 2011

To put the power of convergence into perspective, simply imagine all of your marketing activities on the web converging simultaneously on your prospects to inform and influence their perception of your brand. This leads to 2008 with the emergence of social media. Specifically the convergence of branding and demand generation.

Demand 48

Demand Brand Identity Branding Demand Generation 48

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Adobe Experience Cloud Blog

MARCH 31, 2011

They have become the drivers of the buying cycle rather than passengers on the sales train. Leveraging relevant keywords ensures that the content is optimized and your press release can be found when prospects are searching for information. The average U.S. consumer spends 13 hours a week on both.

Press 48

Press B2B Marketing Tips B2B 48

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Adobe Experience Cloud Blog

MAY 8, 2012

As we began to apply this model to current clients in 2011, it became clear that each Revenue Marketer has their own unique journey and their path, sequence and pace vary widely. Key processes include the entire prospect/customer lifecycle, nurturing, lead and funnel management, contact and data management, testing, QA and measurement.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Addressing Changes in the B2B Buying Cycle.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Webbiquity

APRIL 18, 2012

Content is also crucial for lead nurturing , SEO and other online marketing initiatives. ” Lower Your Cost Per Lead! The 22 Best Infographics We Found In 2011 by Co.Design. Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Webbiquity

FEBRUARY 7, 2012

And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. StumbleUpon Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Biznology

FEBRUARY 23, 2015

Use specific content solutions to impact different stages of the buying cycle. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. They show how content marketing drives ROI with B2B businesses who: Know their audience.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Hubspot

SEPTEMBER 30, 2011

This is a guest blog post by Mari Anne Vanella , one of the 20 Women to Watch in Lead Management in 2011. Mari will be our guest presenter on the upcoming Marketing Metrics Workshop, “ The Follow Up Formula: Secrets for Nurturing Prospects.” Sending content-heavy communication risks losing your prospects.

Peer-to-peer 28

Peer-to-peer Effectiveness Work Management Marketing Management 28

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . It’s no longer a tool for spamming leads sick of impersonal emails. . . Chatbots will become a primary channel for lead and customer education. This enhances segmentation. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Industrial Marketing Today

DECEMBER 17, 2010

A New Year and a new website mean new leads and sales opportunities. With 2011 right around the corner, this is a good time to finalize your website redesign plans in order to find the right prospects and begin filling your sales pipeline. Job 1 for industrial websites is generating high-quality leads and driving sales.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60

Hubspot

SEPTEMBER 26, 2013

Blogging is a core component of inbound marketing as it can accomplish several initiatives simultaneously, such as website traffic growth, thought leadership, and lead generation. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. Business Blogging.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Webbiquity

FEBRUARY 14, 2011

. “Sales organisations are reporting extended sales cycles, declining win rates, and that a growing number of apparently promising opportunities are ending in ‘no decision.’ What’s a sales executive to do? Best Practices Produce Mediocre Results by iMedia Connection. ** 5 Stars.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Miro is an online whiteboard platform for distributed team collaboration.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive!

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. Prospecting Goofs That Your Sales Team Should Avoid. Why Sales People Shouldn't Prospect. Understanding the Customer Buying Cycle and Triggers. Marketing To-Dos' in 2013 and Why All Roads Lead Back to Inbound.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. Prospecting Goofs That Your Sales Team Should Avoid. Why Sales People Shouldn't Prospect. Understanding the Customer Buying Cycle and Triggers. Marketing To-Dos' in 2013 and Why All Roads Lead Back to Inbound.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Miro is an online whiteboard platform for distributed team collaboration.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Miro is an online whiteboard platform for distributed team collaboration.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52