A Conversation on 7 Buyer and Sales Trends to Watch in 2011
Tony Zambito
DECEMBER 19, 2010
My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally. Most of sales and buyer thinking over the last 100 years have revolved around the AIDA and BANT process. And Apple has done a masterful job in branding the entire buying experience.
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