ANNUITAS

MARCH 20, 2014

RT @bkardon What happens to >1000 marketing software companies? Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. Focus brand efforts on the buyer, not the business @SherylPattek #marketingopssummit. marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Tony Zambito

MARCH 18, 2012

500 listed companies across the globe. With revenue growth opportunities shrinking among their large accounts, senior leaders in these organizations are turning a focused eye towards the highly sought after small and mid-size business segment. Challenging Dell and its’ low cost entry strategy for small to mid-size businesses.

SMB 100

SMB Enterprise Management SME Work Management 100

Adobe Experience Cloud Blog

JUNE 2, 2011

by Jon Miller In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members and subscribers. First, data-driven decision making in business is drawing a lot of attention. There are two reasons.

Work Management 48

Work Management Marketing Management Marketing Automation Services Paid Search Agency 48

ANNUITAS

AUGUST 30, 2011

Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. The alliance provides for an expansion of the current offerings that each company delivers, and bolsters the overall value of client engagements.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

Engagio

JUNE 26, 2017

Up to 17 people influence the typical enterprise purchase (up from 10 in 2011), according to IDG. In every complex business-to-business deal, there are many buyers involved: the decision-maker, the end user, the influencer, the CFO, the procurement department and so on. What was discussed in the last company meeting?

Tips 59

Tips Advertising Benchmark Trade Show CAN-SPAM 59

Biznology

SEPTEMBER 24, 2012

Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. Last year, in 2011, only 7% said that.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. And along with this price tag, comes a more curious yet cautious buyer.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. And along with this price tag, comes a more curious yet cautious buyer.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

KoMarketing Associates

MAY 31, 2012

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. Watch what’s being said, and where, about your company, product or service.”. Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Learn from their mistakes and successes.

Social Media 120

Social Media Media Work Management Marketing Management 120

Customer Experience Matrix

MARCH 8, 2011

This could be a real game-changer in the small business marketing automation landscape. It followed $33 million in earlier funding since the company was founded in 2006. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Tony Zambito

FEBRUARY 10, 2012

First, with a focus only on the single buyer model, businesses risk finding their organization being excluded from a buyer’s network and not seen as an integral part of the buyer’s ecosystem. While we are seeing a rise in predictive analytics, companies are yet lacking profoundly in qualitative buyer behavior modeling.

Lead Ranking 100

Lead Ranking B2B Marketing Buyer Personas B2B 100

Online Marketing Institute

MARCH 25, 2011

Growth & Productivity Through Better Business Design. Yet brand value can be the competitive and economic advantage B2B companies need to get ahead if they design it into their business model and invest in the right things. Here are some examples taken from companies I’m familiar with. All Rights Reserved.

Ad Building 40

Ad Building Marketing Management Paid Search Agency Brand Identity 40

Directive Agency

MARCH 27, 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. Likeable Social Media by Dave Kerpen. Content Inc.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

MLT Creative

FEBRUARY 6, 2012

6 lessons B2B companies can take from Super Bowl ad whizzes. The marketing buzz surrounding the Super Bowl holds several lessons for business-to-business marketers. The business-to-business sales cycle is shortening in concert with shrinking deal sizes, according to a MarketingSherpa study. MarketingSherpa.

Tactics 40

Tactics B2B Marketing B2B Paid Search Agency 40

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. markwschaefer Mark Schaefer Look for social optimization to augment traditional SEO as companies establish a meaningful, relevant digital footprint. Then I had another idea. Get your B2B Twitter Toolkit.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Outgrow

MAY 23, 2022

He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. We still, my wife and I sold that business in 2016. And basically, helping those individuals try to figure out their business models. So, everyone is a media company.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Marketing Insider Group

JUNE 2, 2010

Here are the 4 most common mistakes I mentioned earlier: Assuming we know how to describe our target audience: While internally we may define them one way, the prospects often defy our attempts at simple definitions like industry name or company size. Augmented Reality For B2B Marketing in 2011?" What does someone from 3M say?

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

MLT Creative

JANUARY 20, 2012

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. Keyword research, meta-tagging and onsite SEO is exacting and exhausting, and even if the work is farmed out, the company still needs a sharp liaison.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Altitude Marketing

OCTOBER 21, 2018

Is your company launching a new B2B product? I’m calling this Step 0 because B2B companies almost always overlook it when they’re launching a new product. Company Corp., The company quickly hires a sales team. Company Corp., Company Corp., It was only after Company Corp., That’s not a typo.

Product 40

Product Enterprise Management Buyer Personas Work Management 40

MLT Creative

SEPTEMBER 22, 2011

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. Although he didn't mention them by name during IMS, it was no secret Halligan was referring to marketing automation company Performable. For the uninitiated, “MoFu” refers to "Middle of the Funnel."

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. If the user clicks on a visitor, the software shows her the name and location of the company that the visitor comes from, details about the company, and information about the visitor, such as the search terms that brought her to the site.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Zoominfo

OCTOBER 4, 2019

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. What is B2P (business-to-person)?

B2B Sales 182

B2B Sales B2B Marketing B2B Paid Search Agency 182

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

JUNE 9, 2011

Contest ends on Wednesday June 15th 2011. Really, when you think about it, your online reputation is now probably more important than your traditional offline reputation, especially for companies that have any kind of online presence, but certainly just about anybody.". Companies need to understand their reputation online.

Marketing Management 28

Marketing Management Social Media RSS Transparency 28

Zoominfo

OCTOBER 4, 2019

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. What Is B2P (Business-To-Person)?

B2B Sales 100

B2B Sales B2B Marketing B2B Paid Search Agency 100

Online Marketing Institute

JANUARY 4, 2011

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It’s that simple.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Convince & Convert

FEBRUARY 23, 2012

Partnership with American Express, apparently 10,000 small businesses who are American Express cardholders are going to be invited to participate in this expanded beta in the next few weeks, to really turn over the keys to the Twitter ad system. It’s going to be interesting to see how they continue to change their business model.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif.,

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Online Marketing Institute

JANUARY 4, 2011

I’m already brainstorming some ideas to help inspire (and reward) my company’s. While judging our Viral and Social Marketing Hall of Fame entries earlier this month, I reviewed several strong entries from B2B marketers that cited impressive statistics for their company blogs. Lisa Keller : Great post!

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Why B2B Blogs Aren’t Achieving SEO Success May 26, 2010 at 9:22am ET by Galen DeYoung Earlier this month, I led the Hot Seat Lab on Better Blogging for Business at MarketingProfs’ B2B Forum in Boston. Comments are closed.

SEO 40

SEO Webcast B2B De-duplication 40

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

SnapApp

MARCH 16, 2017

A content management system (CMS) that hosts a company website and blog. Depending on the size and needs of the business, marketing technology stacks can come in different types, including many tools, across a large number of departments. Marketing automation companies increased from 51 total in 2014 to 83 in 2015. Conductor.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

DiscoverOrg

AUGUST 24, 2017

The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. Each acronym provides the building block at a company’s inception to describe their mission statement, target market, and product. Harvard Business Review.

B2B 191

B2B Buyer Personas B2B Sales B2B Marketing 191

Hubspot

JULY 18, 2012

At HubSpot, we've known for a while -- anecdotally -- that link bait content is extremely beneficial to our business blogging efforts. I looked at all articles we've published to this blog during the span of 1 year -- from July 2011 through June 2012. Why We're Sold on Link Bait at HubSpot. But we never really looked at the numbers.

Lead Scoring 28

Lead Scoring Lead Ranking Advertising Agencies Hubspot 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. And it’s become an imperative point of presence for businesses (or has it ?). Unfortunately, this happens, even to the most prolific business bloggers. Crowd-sourcing moves into the mainstream.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40