KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Connect with Mike on Google+ and LinkedIn.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Hubspot

MARCH 8, 2012

Measuring marketing effectiveness has always been a challenge. According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Marketer's Measurement Challenge.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Adobe Experience Cloud Blog

MARCH 28, 2011

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. If visitors are clicking to multiple pages on your site, we can often assume that they are more likely to have found information relevant to their search. This is where marketing analytics comes in.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

SnapApp

APRIL 13, 2016

It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? What Is a Marketing Technology Stack? that marketers use to efficiently and effectively conduct and monitor their marketing efforts.

CMS Development 54

CMS Development Work Management Marketing Management Budget Programs 54

Conductor

JANUARY 4, 2022

The most common misconception about SEO from marketers is that it’s dead (for context, this is also one of the go-to jokes from fellow search experts). When it doesn’t, it’s easy for marketers and decision-makers to focus on the ROI of paid channels that provide instant gratification. Increase in organic marketing leadership.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

SnapApp

APRIL 11, 2016

It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? What Is a Marketing Technology Stack? A content management system (CMS) that hosts a company website and blog.

CMS Development 48

CMS Development Work Management Marketing Management Budget Programs 48

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. As an industrial marketer, how do you know if mobile marketing is right for you or not?

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Webbiquity

JUNE 13, 2012

Based on analysis of traffic patterns of b2b technology websites I’ve worked with (more than 40 are displayed in my Google Analytics home screen view currently), mobile browsing is a growing but still fairly small part of the picture. Location-based information: where is your closest sales office?

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. It was trying to do a very difficult job with incomplete information. Google Says If You Can’t Beat ‘Em, Copy ‘Em. Google Buzz. To some extent Google Wave.

Google 149

Google Lead Scoring Lead Ranking PageRank 149

Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that doesn’t necessarily mean that industrial marketers are very happy with the results. E-mail List Hygiene.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Content Marketing Institute

NOVEMBER 12, 2017

HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. In 2011, it raised over $6 million to study the landscape of how to create “human-free stories” (such an oxymoron to say). Client companies can inform Quill of the style of language, tone, and angle to use.

Marketing AI 109

Marketing AI Examples Work Management Marketing Management 109

Pearl Digital Marketing

OCTOBER 13, 2019

If they didn’t load quickly enough or had bad formatting, Google would drop the page in the search engine rankings. Page Layout Algorithm – This update to Google’s algorithm came out in 2012, and it targeted pages that features too many static ads. Panda – 2011 brought about the Panda update.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

JULY 3, 2011

But when the dominant form of expression became something smaller than a Page, and our votes of content confidence became expressed by social sharing and other behaviors that differ from “I’m going to link to this website from my website&# Google found itself trying to play web page ranking poker with less than a full deck of cards.

Google 166

Google Lead Scoring Lead Ranking PageRank 166

Convince & Convert

JULY 3, 2011

But when the dominant form of expression became something smaller than a Page, and our votes of content confidence became expressed by social sharing and other behaviors that differ from “I’m going to link to this website from my website&# Google found itself trying to play web page ranking poker with less than a full deck of cards.

Google 147

Google Lead Scoring Lead Ranking PageRank 147

Hubspot

SEPTEMBER 24, 2013

Warning: This isn''t one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads. so what does all this mean to you, the marketer?

Keywords 28

Keywords Google Adwords Marketing Analytics Tools 28

Webbiquity

APRIL 3, 2012

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g., Bob never interacted with the webpage.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

EMagine B2B Blog

OCTOBER 3, 2013

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. Google handles about 67% of all search engine queries every month according to comScore’s August 2013 Search Engines Ranking report.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

seo.co

MAY 10, 2021

For example, say you write an informative article explaining that manufacturers produce lighters in bright colors with a list of all the colors and shades you’ve seen. That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Hubspot

AUGUST 9, 2011

The following blog post is an adapted excerpt from HubSpot's new ebook, " How to Use Facebook for Business: An Introductory Guide " for 2011. Measuring results is a key part of any marketing strategy, and Facebook is no different. Plan more of the marketing tactics that cause spikes in Facebook fan engagement.

Facebook 28

Facebook Marketing Analytics Tools User-Generated Content Hubspot 28

Online Marketing Institute

MARCH 13, 2011

Home About Selling At a Startup Entries RSS | Comments RSS Power Selling Tools: Things Every Startup Sales Team Needs Posted on February 8, 2011 by admin In order to sell effectively at a startup your sales team needs every tactical advantage possible. This is a great litmus test for how your sales driven marketing campaigns are working.

Startups 40

Startups Leadlander Jigsaw Tools 40

chiefmartech

JUNE 20, 2016

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). I’d also claim that it’s the largest marketing technology acqusition ever. LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Contently

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

Course 136

Course Lead Generation Lead Marketing Qualified Leads 136

Convince & Convert

MARCH 28, 2016

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Digital Marketing Staples. What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. Overall Traffic. Conversions.

Marketing Analytics Tools 126

Marketing Analytics Tools Planning Paid Search Agency Click Rate 126

Hubspot

OCTOBER 4, 2012

To shed light on the impact inbound marketing has had on the growth of these companies overall, we took a look at the marketing effectiveness of all 5,000 companies via our free marketing evaluation tool, Marketing Grader, and the results were fascinating! To perform this analysis, we used a tool called Marketing Grader.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Identify untapped markets?

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Webbiquity

FEBRUARY 13, 2012

Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up? There are lots of things from the 90s that are still quite magical in 2011: alternative music, Fresh Prince of Bel Air, boy band choreography.

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Contently

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. Best of all, anyone can access that information, and more just like it. Assess your marketing maturity?

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

JUNE 28, 2011

However before we get to each of the steps, I’d like to make sure you can manage and impact your Facebook Fan conversion rate. I urge you add Google analytics to your Facebook page so that you can get better insights into who is visiting the page and how they are getting there. Offer a Custom Welcome Page.

Facebook 28

Facebook Hubspot Click Rate Marketing Analytics Tools 28