Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. A marketing technology stack is the set of tools marketers use to execute their everyday tasks, from analytics platforms to task management systems.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Aberdeen

JUNE 9, 2017

Guest Post by Martha Stuart, VP, Software Analytics, Revulytics. Since 2011, the landscape for marketing technology has soared from 150 vendors to nearly 5,000, according to MarTech Today. Supercharge Web Analytics. By leveraging usage analytics, the company was able to uncover key details about user behavior.

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

B2B Marketing Directions

MARCH 31, 2024

In his 2011 best-selling book, Thinking, Fast and Slow , Dr. Kahneman described his views regarding human judgment in non-academic terms and introduced his now-famous "System 1-System 2" model of human decision-making. System 2 (slow thinking) consists of thinking processes that are reflective, controlled, deliberative, and analytical.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

markempa

DECEMBER 29, 2011

“We took online marketing activities, leveraged their analytics and optimized – measure, take action and repeat. According to MarketingSherpa, 80% of marketing leads are lost or discarded because even though someone may have provided basic contact information, they may not be ready to talk to a salesperson.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Zoominfo

JULY 3, 2020

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. This information can determine how you approach a sale and what content you share with them. Direct conversions 2.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

B2B Marketing Directions

JANUARY 14, 2023

The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology universe has grown by an astounding 6,521% since 2011. And respondents predicted that spending on marketing analytics will grow by 63% in three years.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She’s an informative and prolific Twitterer, and active in Twin Cities social media. Entertainment Network. Amy Nelson. AmyPioneerPress. Ardath Albee.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

FEBRUARY 23, 2021

Since before John Wanamaker famously said , “I know half the money I spend on advertising is wasted, but I can never find out which half,” in the early 1900s, the difficulty was in collecting enough data to make informed decision. By 2011 at the start of the cloud era this had increased 4x to 2 ZB. ZB of data worldwide.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Customer Experience Matrix

FEBRUARY 2, 2018

Today, they gather data from all sources, map it to a client-tailored version of a 100+ table data model, and expose the results to analytics and customer engagement systems as in-memory profiles. They can actually store as much detail as the client chooses and query it to extract information that hasn't been kept in memory.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Adobe Experience Cloud Blog

DECEMBER 22, 2010

The web and social networks have radically altered buying behavior, putting prospects and customers even more in the driver’s seat by enabling them to actively search and collect information before making their buying decisions. I couldn’t agree more with the key findings of this global study. Commit to Transformational Change.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

SpotMe Blog

MAY 27, 2021

With built-in networking, personalization, content and analytics features, SpotMe now offers the most comprehensive hybrid event experience for you and your audience. Wi-Fi and 4G have become ubiquitous since we first released our mobile app back in 2011. Please do not rely solely on this information to make purchasing decisions.

Knowledge Base 98

Knowledge Base Video Marketing Features Analytics 98

Sprout Social

FEBRUARY 16, 2022

2005-2011: Clicks & views. Moreover, the company used surveys to collect information on what users enjoyed and preferred. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages. Check your analytics to see how often your videos are appearing in the Trending tab.

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123

Martech

MARCH 6, 2023

We were one of the first DMPs coming to market in 2011.” The answer was that the demand for the kind of functionality that has historically lived within a DMP would persist: “Such as access to third-party data, built-in analytics, modeling capabilities, and really mature pipes into the adtech ecosystem,” Theriault explained.

Work Management 88

Work Management Marketing Management Paid Search Agency Advertising Agencies 88

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Technographic data is information about the technologies that a company has adopted into its technology stack. That’s a 5233% growth since 2011!). What is technographic data?

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

B2B Marketing Traction

APRIL 30, 2014

According to the study, two-thirds of CMOs are still not ready to fully implement social media and digital marketing, a number only slightly reduced since 2011. The difference now is that more CMOs recognize this deficit in digital marketing activity (82% acknowledged they are under-prepared, compared to 71% in 2011).

CMO 100

CMO Social Media Media Correlation 100

Zoominfo

JULY 3, 2020

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. This information can determine how you approach a sale and what content you share with them. Direct conversions 2.

Account Based Marketing 100

Account Based Marketing Zoominfo ABM Budget Programs 100

SalesIntel

AUGUST 7, 2023

Although it was introduced back in 2011, this feature was initially experimental. For these busy consumers, voice search is becoming an effortless way to access information quicker and more efficiently. Voice search is revolutionizing the way users are looking for information. And this is especially true for B2B buyers.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 billion The internet has 4.2 bw_banner_cta]

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Customer Experience Matrix

APRIL 4, 2014

The general idea is almost boringly straightforward: monitor events as they occur and pick out new and interesting information. But while we humans can only process a tiny amount of information at each stage, Bottlenose works on another level entirely. Data sources. Interpretation.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Contently

MARCH 14, 2023

Use the Search Analytics tool within Google Search Console for keyword research, providing SEO recommendations for popular search terms. Embrace Structured Data and Schema Markups Schema markup, a form of structured data, is a language used to explain the information on a webpage. Schema helps search engines crawl your website.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Hubspot

JUNE 3, 2020

After reviewing your analytics, you might realize that your PPC ads aren't converting. Essentially, ad Extensions allow you to supplement your ad with additional information at no additional cost. The information could be your phone number, additional site links, or even ratings. Measure your success with analytics.

PPC 99

PPC Campaigns Paid Search Agency Adwords 99

Adobe Experience Cloud Blog

JUNE 1, 2018

The worst part is that they could have learned from a similar advertising misstep in 2011. They inform campaign strategies, future product development, competitive intelligence and so much more. Social analytics is an emerging tool that uses artificial intelligence to access and analyze what consumers are talking about online.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

Digilant

NOVEMBER 8, 2023

Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023. So, if “premium content” isn’t garnering premium results, what is premium?

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

B2B Marketing Directions

JUNE 25, 2023

The benefits of using data and analytics to support marketing decisions have been touted so loudly and persistently over the past several years that "data-driven marketing" has become virtually synonymous with proficient marketing. This means that analytics is not used to support over half of all marketing decisions.

Paid Search Agency 52

Paid Search Agency Gartner Trigger Marketing Case Studies 52

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] This is a new medium, and proof over re allocation of investment is key. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Valasys

AUGUST 10, 2023

The analytics of old content will oftentimes show that there is still value to be extracted from reviving dead content. Google has even used the freshness of content as a ranking factor since 2011. It helps you stay focused on the main points you want to cover and ensure that you address any outdated or inaccurate information.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Tomorrow People

JANUARY 4, 2012

After all, you’ve managed without it in 2011. More information: The increase of marketing channels means the growth of analytics. In place of confusing Google analytics, inbound marketing technology gives companies one clear dashboard that shows them, live, exactly how well their marketing is performing.

Inbound Marketing 120

Inbound Marketing Marketing Analytics Tools Business Paid Search Agency 120

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. In 2011 Hootsuite was pretty much the only social media management tool, and that was all I had to work with. Linkedin was gaining popularity and no one had a clue about how to properly use any of these social media giants.

Social Media 71

Social Media Tools Media Work Management 71

Customer Experience Matrix

SEPTEMBER 2, 2011

The Chatter group that Salesforce set up for Dreamforce itself struck me as a perfect example: it was filled with largely irrelevant noise that made it nearly impossible to see the useful information. At the moment, it’s a bit of a blind spot because analytics and business intelligence have not been Salesforce strengths.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

KoMarketing Associates

AUGUST 22, 2012

Thirty- five percent of industrial companies are spending more on marketing in 2012 than they did in 2011, but the real shift comes in online marketing budget allocations. to search for and discover information relevant to their needs. More information about the report can be found here.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Hubspot

MARCH 8, 2012

According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. Couldn't have said it better myself, boss!

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. But harvesting that data has been frustratingly difficult.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Use a website analytics to track downloads and visits. Here are some ideas for how to identify what content you should create.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

Marketing Insider Group

AUGUST 30, 2019

In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. The only information he could find was about the company’s products. When I looked at SAP’s analytics, I realized that almost none of the early-stage, unbranded searches were reaching the company’s website.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113