The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 7, 2010

He also implores us to block the traditional metaphor of the funnel which I also wrote about since it no longer aligns to the consumer buying process. It also identifies the increasing importance of loyalty and the lack of marketing focus on this stage of the process. In their research with 1,000 sales executives in the U.S.,

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

The Effective Marketer

APRIL 6, 2011

That’s why I wrote a comprehensive guide to help you in your email selection process. Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Marketing Insider Group

JULY 21, 2010

Background This study is the 2 nd phase of a research project by both TechTarget and Google. In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

DECEMBER 8, 2010

Some of the issues discussed were: Who manages and who owns the CRM system in your organization? What is the hand-off process with sales? Sure, you can setup all the triggers, scores and processes in your MA system but nothing will matter if you don’t have the content to support it. Like Be the first to like this post.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. They give you a voice in questions being asked about your organization or products. Time, and Quartz.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Convince & Convert

NOVEMBER 16, 2013

Not necessarily from a tactical perspective, although “finding time” to create content is often a presumed obstacle in these organizations. But a process, or way of doing marketing that is truly unique and unlike what anyone else does or has thought of previously? You see this all the time with customer service on Twitter.

Transparency 157

Transparency Consulting Paid Search Agency Marketing Prospects 157

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Ambal's Amusings

APRIL 21, 2010

We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Blog B2B Marketing Twitter GalenDY. " Blog B2B Marketing Twitter GalenDY. " Galen De Young's Marketing Prediction for 2010. Galen De Young's Marketing Action for 2010.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Marketing Insider Group

DECEMBER 14, 2010

All despite the fact that I did no keyword research. And at the end of the process, you may find you don’t have a strong business case. But if you do, then you have not only proven the potential, you have also practiced how you will sell it to your organization. That post is still one of my most popular.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

KoMarketing Associates

JUNE 16, 2014

Relevance to World Cup: The World Cup features 32 teams, 31 of which earn a spot through a qualification process (the host country automatically qualifies). Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Navigate the Channel

DECEMBER 21, 2017

Twitter comes in at 0.86. Millennials make up more than half of B2B researchers. In just the last few years, millennials have been part of a major shift in the B2B researcher demographic. In 2012, B2B researchers were pretty evenly distributed across all age groups. March 25, 2014 – 200 million over 13 months.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! There are 2 Main Types of Search Results.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Scoop.it

MARCH 21, 2023

Use facts, not claims with no background: Back up your information with relevant data and research: use industry studies, surveys, insights, expert quotes, etc. 2023’s top nine SEO writing tricks are: Include Hidden Keywords I’ve been working with SEO texts since 2010. and format content pieces for better scannability.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Marketing Insider Group

MAY 12, 2010

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Customers decide when and how to engage with us in the buying journey.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

SEPTEMBER 7, 2011

In some organizations, the primary role of marketing is simply to help sales make a deal. It found that on average customers are ready to speak to a sales person after they have completed 60% of the information gathering required for their purchasing process. Additionally, the changes in this survey from 2010 to 2011 are profound.

Top of Funnel 100

Top of Funnel Inbound Marketing Paid Search Agency Cold Calling 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. Linkedin Groups vs. Twitter. This chart shows usage of five major social outposts by organization type. Twitter is even narrower at 36% – 46%. Are there differences between B2B and B2C in social media?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Hubspot

FEBRUARY 18, 2020

YouTube, Twitter, Twitch, and Instagram all mirror a short, one-word naming construct. This can make naming a business feel like a competitive, and almost impossible, process. But this is the phase in the process where you can evoke your creativity and innovation. And so is falling in love with a name early on in the process.

Paid Search Agency 91

Paid Search Agency Companies Social Networks Lock-In 91

Marketing Insider Group

NOVEMBER 15, 2011

A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. I also saw some discussions on Twitter by folks claiming that this survey was flawed and did not reflect the reality the dissenters were seeing.

Social Marketing 100

Social Marketing B2B Marketing Paid Search Agency B2B 100

Hubspot

APRIL 13, 2017

Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold enterprise-level search engine marketing services for a small startup in my hometown of Charlottesville, VA. If you produce or manage content, then this process can bring value to your business.

Enterprise Management 70

Enterprise Management Work Management Paid Search Agency Marketing Management 70

Tony Zambito

APRIL 24, 2010

I have been evolving the buyer persona development process as well as have been writing about buyer personas for the last eight years now.     Most notably, the B2B buying process has undergone a significant transformation within the past three years.  Image by Intersection Consulting via Flickr.

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. The biggest obstacle is corporate culture. Social Media?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

markempa

DECEMBER 10, 2012

And it’s filling the sales pipeline in the process. Back in 2010, Siemens Industry’s communications team was challenged to do the following: Build brand awareness. Help employees better understand the scope of the organization. The team took these steps to make it happen: Review research. Tweet Siemens Industry , Inc.,

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Tony Zambito

MAY 13, 2011

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    What was the King of Influence in this survey? 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.  In terms of how an organization conducts strategic planning, it may be time for some revisions on how to plan for acquiring and retaining buyers.  Image via Wikipedia. What is happening? 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

The Effective Marketer

APRIL 6, 2009

Risk is the most important factor: The whole hiring process has one goal, and that is to reduce the risk of hiring a bad candidate. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Trade Show 100

Tony Zambito

MAY 5, 2011

  The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least.   By doing so, a B2B organization can learn about the potential interactions social buyers desire that make up the entire social experience. . 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ViewPoint

SEPTEMBER 20, 2012

Bob has three decades of experience in sales, technical support, consulting, research, and online community development. That’s something I’ve found in my research about how top performing businesses do their thing so well. They understand about how all the different parts of their organizations work together.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

The Effective Marketer

FEBRUARY 25, 2009

The answer is to first get organized. Organizing your tasks There are several methods of organization being one of the most popular with technology folks the GTD (Getting Things Done) system. This is when you stop ‘doing stuff’ and go to ‘processing stuff’, which also means that at the end you need to prioritize.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100