Biznology

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How social media is changing what brands stand for

Biznology

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. trillion since 2010 (source: US SIF Foundation). Facebook , Twitter , etc.).

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How to write for social media

Biznology

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media.

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24 reasons SEO and social media are inextricably linked

Biznology

22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from earned media as opposed to paid media. 41% of customers are winning customers using social media (source: Search Engine Journal).

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You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. The sooner you accept this truth, the sooner you can get off the paid media merry go round and start developing a strong client base.

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Best practices for social media shilling

Biznology

Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20. Inauthenticity – Social Media’s Dirty Little Secret (senseimarketing.com). Yelp says quarter of reviews fake (bbc.co.uk).

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The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020

Biznology

Brazilians are heavy users of mobile services and social media. The brands that do good in the world will be viewed as the most trusted brands.This preference for trusted and CSR-focused brands will gain more momentum from Gen Z (1996-2010) coming of age as established 20-somethings.

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The fake news lesson for marketers: You will be a victim

Biznology

In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. And it resolved to become a leader in social media engagement in its industry.