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BtoB 2010 Lead Generation Guide

markempa

BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. BtoB: 2010 Lead Generation Guide. I recommend you check it out.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. As of December 2010, almost a third (31%) of U.S. HubSpot last week released the Marketing Data Box , a 3.4

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

While that is not quite at the level of “friends and family&# (79%) or even &# news websites&# (61%), it is not far off from traditional &# magazines&# at 56% and “print&# and “tv/radio news&# both at 46%. Michael Brenner Nov 11 2010 Thanks Andrew! They spend on average more than 10 hours a week blogging.

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Tapping in to the Power of User-Generated Content

Launch Marketing

Asking for their fan base to participate strengthens the relationship between consumer and producer, which is why the above statistics show consumers having such positive perspectives on user-generated content. In 2010, Target launched a UGC campaign aimed at publicizing their philanthropic efforts to donate $500 million to education.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Every company is its own TV station, magazine, and newspaper. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. 18 social media quotes jay baer View more presentations from Jay Baer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. There are various statistics on the failure rate of new product launches ranging from 50% to 75%. Marketing is not only about messaging.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month.