Buzz Marketing for Technology

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10 Best Posts of 2010

Buzz Marketing for Technology

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. How to Choose a Social Media Listening Platform for B2B Marketing – In the last post we covered how to create a Social Media Lead Flow. 4 C’s of B2B Marketing.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Lead Generation tools must combine with Social Media tools – Right now we have tools to listen, tools to monitor, tools to track clicks to the corporate website, tools to track leads that are being nurtured.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Lead Generation tools must combine with Social Media tools – Right now we have tools to listen, tools to monitor, tools to track clicks to the corporate website, tools to track leads that are being nurtured. Tweet This!

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B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

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The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology. And the first step of such ownership is to appoint someone to lead it. Enter the chief marketing technologist.&#.

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Share this on del.icio.us. Share this on Reddit.