Convince & Convert

AUGUST 19, 2010

Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. Thus, Western River doesn’t really have one blog, it has hundreds of keyword-focused blogs. Since April, 2010 Western River has collected more than 1,100 of these customer stories. That’s it.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. per month, just the one time fee of 5 cents per import contacted.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

JULY 26, 2010

How Does This Help You? But, if that same brand simply creates a pitch on PitchEngine, and includes the product or service in their headline as keywords, they will typically appear somewhere on Google within 30 minutes for the search terms. That’s what we’ve dubbed, “Co-op SEO.&# Spread the net.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Very helpful post, Jay. Very helpful post, Jay. What do you think? What do you think?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. My take: Now it is time to winnow your list from step 3.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. If you have used keywords or phrases in your category names, then you may want to add the category to your permalinks by entering “/%category%/%postname%/.” I prefer just the postname since I optimize it with keywords and phrases.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

Let’s see how Google Analytics can help you do just that. In Google Analytics look at Traffic Sources > Keywords. To gauge intimacy, you want to see how many site visitors found you by your brand name and not any keywords. Copyright © 2010 Tiecas, Inc. Bigger the number, the better is your name recognition.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” All Rights Reserved.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Landing Pages – Specifying destination pages, allowing for copy and form elements that are customized by you to help screen out poor-quality leads that will only frustrate your sales force. Are All Leads Created Equal? Good leads. Quality leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Content Standard

SEPTEMBER 12, 2018

The term “vanity metrics” appeared in marketers’ vocabulary around 2010 , when teams realized web traffic, social media followers, and likes didn’t always affect revenue. It’s particularly helpful if you’re working on extending the duration of your users’ sessions. What Are Vanity Metrics?

Impressions 62

Impressions Lead Scoring Lead Ranking CMO 62

Convince & Convert

APRIL 1, 2010

link] Nathan Hangen I take issue with this post because sounds like social media elitism and uses the kind of language that drives a wedge between the industry and the people that need our help. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. Is the criticism fair?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? With roughly 2.3

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. That led me to other popular search terms like blog content creation, content creation help, online content creation etc. It helps me to get my thoughts organized, rearrange ideas until I feel good about the flow of my content.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. Website copy optimized for keywords and phrases is how your technical audience will find you. Copyright © 2010 Tiecas, Inc. Having a search function on your website is no longer an option, it is a requirement. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

MARCH 24, 2010

This approach has helped them sell the idea to upper management in lieu of strong immediate ROI data, although there are plenty of good B2B social media success stories now. Forrester workshop to help B2B marketers integrate social media into marketing strategy [link] 4 hrs ago @ tom_peters You still rock, Tom.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Keyword referral reports can be a fantastic asset for overcoming this obstacle.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Marketing Insider Group

JANUARY 28, 2015

So we are doing everything we can to help marketers just like you to navigate the change. We hope this helps. Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Even just shifting some of the cost around those unused portions can help show some ROI. So what can you do?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. By creating helpful/resourceful content, youre giving yourself an opportunity to gain links to your website. What do people like to link to? White papers? Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Content Standard

APRIL 26, 2016

Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. The overriding message here is: Help your customers today, and they will come back and buy tomorrow. Today, it boasts over 100 million monthly active users, predominantly women. But where do brands fit into this ecosystem?

Marketing & Strategy 41

Marketing & Strategy Marketing Strategy Planning Brand Identity 41

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Hope that helps! First – What are the objectives?

Social Media 157

Social Media Media Paid Content Work Management 157

Content Standard

APRIL 26, 2016

Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. The overriding message here is: Help your customers today, and they will come back and buy tomorrow. Today, it boasts over 100 million monthly active users, predominantly women. But where do brands fit into this ecosystem?

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Planning Brand Identity 40

Online Marketing Institute

NOVEMBER 10, 2010

As such, it’s a real-time extension of your business culture, your marketing and sales department, your help desk, and your HR department – to name only a few functions. Usually it’s not, and when I point this out, I’m told that they paid a web designer to “throw some keywords in the meta tags.” Bookmark the permalink.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Ambal's Amusings

JANUARY 7, 2010

WhitePaperSource Newsletter. If your objective is to help businesses capture a lead, close a sale or establish themselves as kings in a crowded market, here's some tips to avoid: Don't lead with the product pitch: In today's economy nobody likes to be sold to. WhitePaperSource Newsletter. WhitePaperSource Online Forum.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Convince & Convert

SEPTEMBER 20, 2010

To me, this reemphasizes the needs to be keyword smart in your Tweets, and to not dip into the pool of banality. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? How can I help you?

Social Media 160

Social Media Media Stats Statistics 160

Online Marketing Institute

JANUARY 4, 2011

Create content for “Associated Content” by republishing your blog posts there (it helps with readership and news outlets will republish your content on their sites) 38.Comment Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) Nice points and thanks!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Ambal's Amusings

NOVEMBER 5, 2009

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Michael Stelzner. By 2010 the stack of books could reach from the sun to Pluto and back. WhitePaperSource Newsletter. WhitePaperSource Newsletter.

Paper 100

Paper Enterprise Management Work Management SME 100

RebelMouse

APRIL 3, 2018

This latest update continues Google's mission to help searchers minimize the need to dig for answers. If you haven't already, begin to prioritize user experience and quality content overall, even in these lower priority sections of your site — and don't focus too much on keyword stuffing or traditional SEO writing methods when revamping.

Google 59

Google Lead Ranking SERP Lead Scoring 59

Webbiquity

NOVEMBER 5, 2019

Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Marketing is viewed less as promotion and more as providing helpful guidance when you understand the needs and interests of your target buyer. Reports help provide a clearer picture of potential market opportunities and the overall state of the industry.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic. Keep up the good work Judy Seiler Thanks much Guru J.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

NOVEMBER 28, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! In the future, b-to-b companies expect a variety of benefits from social media, with most respondents (50 percent) saying it will help to increase reach and brand awareness. FOLIO: Alerts & Newsletters. KEYWORD(s). . --> Magazine. Browse Issues. Subscribe Now.

B to B 40

B to B Paid Content Social Media CMS Development 40