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Twitter’s demise would cost marketers an important, useful channel

Martech

Musk’s purchase has made its finances even worse by adding debt and scaring off revenue. Many companies have boosted their reputation for customer service by rapid response to complaints. So, if Twitter does implode, marketers will lose a significant, useful tool. it’s the 5th most popular social media site, with 41.8%

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Social Media Marketing Terms You Need to Know

ClearVoice

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” The paid version ($11.66

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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

But what if told you the widespread use of the shopping cart and, in turn, some of your memories associated with the supermarket staple never would’ve happened if it weren’t for some cunning marketing? It actually repelled some of Goldman’s customers from his supermarket chain. Stealth Marketing Examples (And Why They’re Bad).

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6 Best Free Digital Marketing Tools for Small Businesses (National Entrepreneurs Day Special)

Martech Advisor

And to help you on this journey, we’ve put together a quick guide to digital marketing success. Free tools to help kickstart your marketing journey. Learn More: 19 Free SEO Tools That Should Be on Every Marketer’s Radar. How to Get Started with Marketing Your Small Business: Tips for National Entrepreneurs Day 2019.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. But, I’m not.

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations with customers about how “conscious spending” at independently-owned enterprises impacts local quality of life. American Express created Small Business Saturday in 2010 in response to the Great Recession.