Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. What types of information are worth sharing, beyond blog posts? Ways to Not Get ReTweeted by HubSpot Blog. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. How can I get more retweets?
JULY 12, 2010
UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. Small Businesses. Conclusion.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. What new features should you get familiar with? New LinkedIn Features. LinkedIn New Feature – Follow Company by Success CREEations. Which common mistakes should you avoid?
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. The State of the Blogosphere 2010 by Brian Solis.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content, Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. The Ultimate Glossary: 101 Social Media Marketing Terms Explained by HubSpot Blog. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. by Kuno Creative. It’s a fad.
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. Mike Volpe , VP of Inbound Marketing, Hubspot. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. predictions.
Ten reasons to blog – even if nobody reads it
grow - Practical Marketing Solutions
NOVEMBER 7, 2010
Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! . 2) Marketing differentiation – Finding a way to stand-out may be the most difficult chore a business faces. In less than an hour after the earthquake hit Haiti, The Red Cross blog had news of their activities and information on how to donate.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Here are the top items based on social signals.
12 Quick Content Marketing Tips and Trends
What Works - What Doesn't
DECEMBER 16, 2010
The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) Featured speakers were Ann Handley, Chief Content Officer at online marketing site MarketingProfs , and Brian Halligan, CEO of inbound marketing software vendor HubSpot.
Top 20 Most Useful LinkedIn Blog Posts of 2010
DECEMBER 21, 2010
Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals. My 5 most popular how to blog posts of 2010: 10 Things You Must Do for Linked In Profile Completeness . CASE STUDIES.
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. It’s a year old but the information is still useful. The blog can even extend beyond the conference and be used as a year-round source of information.
Facebook Launches New Groups Feature
OCTOBER 6, 2010
Today in a live press conference, Facebook announced new features for its social networking platform. Facebook’s announcements mainly focused on control for users, which includes a new privacy dashboard and the ability for users to download their information from Facebook. Group Chat - Facebook has introduced a group chat feature as part of the newest version of Facebook Groups.
MakesBridge Offers Powerful Features to Small Business Marketers
Customer Experience Matrix
APRIL 26, 2011
Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. HubSpot also has many micro-business clients but is not focused on them exclusively and – probably as a result – has a slightly different feature set: more Web traffic generation and no built-in contact management or shopping cart.
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
New applications launch every day and existing applications continue to evolve and add new features. The purpose of these aggregators is to allow for a faster and more efficient consumption of information. Widget - A widget is an element of a graphical user interface that displays an information arrangement changeable by the user, such as a window or text box. for $1.65
Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
MARCH 8, 2011
In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Enjoy! by Earnest about B2B.
2010 Will Bring New Features to Demand Generation Systems
Customer Experience Matrix
JANUARY 7, 2010
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. What will 2010 bring? There’s also a reasonable chance – although this prediction is less certain – that sales access features will blossom into deeper cooperation between marketing and sales in managing prospect relationships. inbound marketing.
25 Ways to Get More Social Media Followers
DECEMBER 20, 2010
Include links to your most active social media profiles on each of your employees’ business cards below their contact information. Encourage your employees to use the Suggest to Friends feature to share your Facebook business page with any of their friends who would be interested in reading your updates. Connect with HubSpot Enable Social Sharing. Share Quality Content.
Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
B2B Marketing Zone Posts
MAY 3, 2010
April 2010. The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 6, 2010.
Foursquare: 3400% Growth In 2010 [Infographic]
JANUARY 26, 2011
One of the hottest social media applications in 2010 was location-based social network Foursquare. The service that lets users check in to real-world locations recently released some stats about its 2010 growth. It remains to be seen if Foursquare's growth will continue or if location will simply become a feature of existing social media applications. Connect with HubSpot
100+ SEO Resources for B2B Marketers
Social Media B2B
OCTOBER 8, 2010
And here’s an SEO tip: Notice that the link to each one of these resources below has “Search Engine or “Search Engine Optimization in it, not “click here or “for more information. Hubspot offers a ton of blog posts, webinars and other resources on their topic hub about Search Engine Optimization. Search Engine Land features a list of resources for those interested in learning much more about Search Engine Optimization , including topic areas on their site and a list of other notable SEO blogs. Beginner’s Guides. Resources.
4 Action Items For Email Marketers From Facebook’s New Messaging System
NOVEMBER 15, 2010
Though these features launched today, they will be rolled out to users around the world over the next few months. Sender Consistency Will Become More Important - While everyone won’t run and use Facebook’s new messaging system, it will likely set a bar for many other applications that will “borrow” some of its features. Connect with HubSpot
Genoo Aims to Shake Up Marketing Automation Market
FEBRUARY 14, 2010
Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Additional marketing users (with full editing privileges) are $49 per month, while sales users (access to leads only, with ability to update information about a lead, synchronize with their Salesforce.com account, view lead interest profile or push leads back to nurturing from within their Salesforce.com account) are $9.95 per month. Share this on del.icio.us. Digg this!
Old Tweets, New Twitter and B2B
Social Media B2B
OCTOBER 22, 2010
And while these posts are not specifically about B2B, they provide information that is relevant for B2B marketers who are looking for resources to start or improve their use of Twitter. And just to prove that I am attracted to numbers in the headlines of posts as much as our readers seem to be, 4 out of 5 posts featured include numbers in the headline. How to search old tweets: 10 tools, 20 features. from Hubspot. Tags: Social Networks Twitter Hubspot Marketing Profs mashable sazbean Tweetsmarter from Tweetsmarter. Continue Reading. from Mashable.
4 SEO Tips to Instantly Take Advantage of Google Instant Preview
NOVEMBER 11, 2010
If you have used Google today then you might have gotten a taste test of their newest feature, Google Instant Preview. This feature allows users to preview the results right on the search engine results page by displaying a screenshot with the click of a magnifying glass. Connect with HubSpot Fine Tune That Meta Description. Get Rid of That Flash. Fix Those Header Tags.
Checklist: How to Start a Business Blog
JULY 23, 2010
Keep content topical, informative, and non promotional. Lists – People like to read posts with a nice, simple presentation of information. Chances are that if you don’t provide that information people will wander elsewhere. 3. They are the supporting characters in a feature film. RSS – This is a standard feature for blogs. Connect with HubSpot
15 Best WordPress Plugins for Social Media and SEO Optimized Websites for 2011
DECEMBER 13, 2010
Our friends at Hubspot released their analysis some time ago that blogging is good for SEO. Here’s a summary of some of DiggDigg’s main features: Not only can you display the normal ReTweet buttons right at the top of your content, DiggDigg also provides a floating widget of ReTweet buttons to the side of the content, just like you are seeing to the left of this text.
7 Great Social Media Websites and Blogs for Insightful Advice and News
AUGUST 12, 2010
Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing. It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for reference, and the latest statistics. Spend Less Time There. 5.) Thanks!
Answered: 10 Common Social Media Marketing Questions
NOVEMBER 8, 2010
At HubSpot, we do this through closed-loop marketing. 2. Facebook, for instance, offers “ social plugins ,” embeddable features that can easily be integrated in your site. As part of our blogging platform , HubSpot also automatically adds the buttons you want to have featured on your posts. 5. Connect with HubSpot Do people email you?
A B2B Guide for Twitter Lead Generation
JUNE 8, 2010
How to Generate B2B Leads With Twitter Generating leads using Twitter is really about leveraging a community of people interested in your knowledge to share your information to new people unfamiliar with your business and expertise. We already have a ton of information to help you get started using Twitter for business. Connect with HubSpot Tweep Search.
E-Quip Blog: What Are the Best Marketing Tactics?
NOVEMBER 15, 2010
Monday, November 15, 2010. This coupled with a book and some informal in-person relationships has led to my first speaking engagements, which create even more leverage (book sales, general feature sales etc) in a wonderful expanding marketing loop. November 18, 2010 8:58 PM. November 18, 2010 9:53 PM. November 19, 2010 5:19 PM. November 20, 2010 7:16 AM.
The 4 Hottest Social Media Marketing Trends Explained
AUGUST 4, 2010
However, it is unclear if location merits a stand-alone application or will eventually become a feature of many different types of social web applications. Additionally, privacy concerns about sharing location data may impact the rate of adoption for these services, especially with demographics that are sensitive to sharing that type of information. Connect with HubSpot
Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
Customer Experience Matrix
JUNE 13, 2016
It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). But Microsoft’s announcement suggests it is primarily interested in using LinkedIn’s data for other purposes, such as enhancing the effectiveness of Office and CRM users by showing information about their contacts and potential contacts. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company.
Successful Blogging Topics for eCommerce Websites
DECEMBER 15, 2010
They ARE searching for general information on products, answers to questions they have as well as ways to excel at the professions or hobbies. Describe features you believe not everyone is taking advantage of. Share your opinion on new features or enhancements that are affecting the products you sell or distribute. Connect with HubSpot eCommerce Blog Topics.
3 Social Media Lessons For Global Marketers
MAY 6, 2010
Culturally, Germans tend to be very private and do not freely share personal information. Overall, Chinese are more likely to openly share personal information online. There is no point in getting upset when new disruptive features and technologies get released and your audience is not sticking to your plan. Germany Germany trails behind the US in adopting social media.
21 Firefox Extensions Every Marketer Needs
JUNE 8, 2010
often written by another developer or company to supplement browsers with features that are helpful to the people using them. Extension -- Marketers today need to know where their company's online properties rank compared to the competition, and they need this information daily. to have access to these charts for use in your own presentations Connect with HubSpot An SEO.
5 B2B Marketing Infographics You Can’t Go Without
Modern B2B Marketing
JUNE 13, 2010
Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1. As users continue liking and linking, and with projects such as a newly developed location feature , continued growth is inevitable for Facebook in both amount of users and capabilities.
3 Definitive Social Media Content Hubs
NOVEMBER 9, 2010
With all of the information generated concerning social media these days, it really is getting hard to keep up on the latest developments amongst the multitude of platforms, case studies and statistics. There are 3 great sites that have emerged as becoming the definitive aggregators of social media information from many well-known bloggers. Social Media Informer.
Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. PR Dept?
Is BP's PPC Brand Campaign Unethical?
JUNE 9, 2010
As seen in the image above, BP's search result is featured as the sponsored (PPC) link at the top of search results pages for those search terms, linking to BP's official web page in response to the oil spill crisis. Connect with HubSpot But is the strategy truly unethical? Lesson for Marketers & PR Professionals. How could BP be doing better to boost its brand image?
8 Enhancements to LinkedIn's Sharing Feature Make Your Content Even Sexier
APRIL 22, 2010
Research shows that internet users are increasingly turning not only to Google and search engines, but also to social media sites for news and information. That's why we're excited about LinkedIn's new news-sharing features, announced yesterday. Here's a quick, 47-second overview of the enhanced features. Connect with HubSpot
15 best Big Data companies and why they stand out
APRIL 25, 2016
That way, they can look at specific bits of information and the links among them, so they can find answers to complex questions and find the proverbial needle in a haystack. Source: Information Management ). Source: Information Management ). Source: Information Management ). source: McKinsey ). Simply collecting data does not unleash its business effectiveness. PALANTIR.
Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
B2B Marketing Zone Posts
AUGUST 3, 2010
July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions.
March Mi6 Chart Toppers
MI6 Marketing Agency
APRIL 22, 2011
There are links below to some cool infographics that provide in-depth demographic information for Facebook, Twitter and Linkedin. Mobile Users Access Twitter via Mobile Devices Jan 2010 vs Jan 2011 (Source: comScore via @eMarketer). Visitors Count for Top Social Networks for 2010 (Source: comScore via @eMarketer). what %age of budget is being spend on leadgen and where (Source: HubSpot via @eMarketer). Blog Featured Mi6 Chart ToppersMarch 2011. They are tweeted via Chris Herbert’s Twitter stream and posted in our chartstream on Posterous. Top 10 Charts. Tweet.