Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Marketing Insider Group

JULY 6, 2010

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads?

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Ambal's Amusings

FEBRUARY 5, 2010

We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Michael Stelzner's Marketing Prediction for 2010. Facebook users will top 450 million. Google will announce a series of new services that will give Facebook a run for its money.

Social Media 100

Social Media Media Paper Copywriting 100

Ambal's Amusings

APRIL 26, 2010

We asked " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? " Parker Trewin's Marketing Prediction for 2010. Parker Trewin's Marketing Action for 2010. Paul Dunay - Facebook Marketing For Dummies. 2010 Content Marketing Trends and Predictions.

Emarketing 100

Emarketing Top of Funnel Marketing Management Marketo 100

Outgrow

JANUARY 22, 2020

He has always used Google AdWords and direct mail as his two strategies. Over the past 18 years, he has experimented with everything - from pay per click marketing, building out his own sites, having a 2 million person mailing list to running his own affiliate programs. Today, most of his traffic comes from Facebook Ads and Push Ads.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Convince & Convert

SEPTEMBER 14, 2010

Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. We don’t need sCRM for social media anymore than we needed pCRM for phones, or eCRM for e-mail.

Social Media 123

Social Media Work Management Marketing Management Media 123

Ambal's Amusings

FEBRUARY 15, 2010

We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Mani Iyer 's Marketing Prediction for 2010. Facebook continues to grow. Mani Iyer 's Marketing Action for 2010. This promo code expires Feb 28, 2010. Mashable.com.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

NuSpark Consulting

NOVEMBER 17, 2013

If you click the link, you will subscribe to their mailing list. This study from 2010 has some useful details about Twitter’s relationship to time. This card is available to any company with a Twitter Ads account. For example, a coffee shop can promote giveaways and specials through a sign-up link embedded within the tweet.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

Webbiquity

MAY 16, 2011

Direct mail, for example, can be highly effective if done properly. Slide 25: Google use is still higher than Facebook. adults say they use Google in a typical week (60%) than have a Facebook page (43%).&# Heavier use of Google than Facebook is even more pronounced among men (still the majority of B2B buyers) than women. .&#

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Webbiquity

FEBRUARY 10, 2013

Inc.com suggests not using pseudonyms or generic addresses and instead providing real telephone numbers and e-mail addresses to be authentic. YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following. ” Get Real. A privacy policy can’t hurt either.

Privacy Policies 100

Privacy Policies Privacy Protection Business Ideal Customer Profiles 100

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Today, most contact preferences center around phone, email (HTML or text), and direct, postal mail.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Marketing Insider Group

JUNE 11, 2013

I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Pieces of mail and profitability of US Postal service peaked in 2006. Plummeting ever since due to rise of email and decline of direct mail open rates.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    You might be surprise that most often, outbound calls are going directly into voice mail.  Image via Wikipedia. To say things are changing is an understatement.  What is happening? 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Hubspot

JUNE 2, 2010

The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media. The guidelines also provide information and policies on how to use tools like Facebook and Twitter , how journalists can apply these policies and how to verify the sources found through them.

Guidelines 28

Guidelines Press Social Media Wiki 28

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh).

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Copyright © 2010 Tiecas, Inc. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Tony Zambito

MAY 13, 2011

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    What was the King of Influence in this survey? 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Marketing Insider Group

AUGUST 20, 2013

Brian Solis’ Future of Business : Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. 29% find love through Facebook while 33% are dumped via wall posts or text messages. And don’t forget to mention the source of your inspiration. Thanks for your help!

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Hubspot

AUGUST 20, 2019

Also, donors might be motivated by one method but submit their donation via another method (such as seeing a direct mail piece but donating via text). Here are some ideas for how you can implement individual fundraising tactics within your nonprofit: Direct Mail Donations. Direct mail is a tried-and-true fundraising tactic.

Co-Registration 91

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 91

Biznology

JUNE 21, 2010

So much so that when a long-time friend sent me one of those sappy e-mails about friendship and how much your life matters—it was called, The Butterfly Effect.How Your Life Matters —for a moment there, I think I actually teared up while reading it. That's how much I have failed to communicate.

Skype 80

Skype Public Relations Television marketing Social Networks 80

Hubspot

OCTOBER 6, 2010

Today in a live press conference, Facebook announced new features for its social networking platform. Facebook’s announcements mainly focused on control for users, which includes a new privacy dashboard and the ability for users to download their information from Facebook. Facebook is constantly changing.

Facebook 28

Facebook Features API Wiki 28

Adobe Experience Cloud Blog

JANUARY 8, 2014

Inspired in part by Ann Handley’s New Year’s Eve blog post, The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. E-mail: I first wrote about this one in October of 2008. Email, NOT e-mail. Here we go.

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Adobe Experience Cloud Blog

JANUARY 8, 2014

Inspired in part by Ann Handley’s New Year’s Eve blog post, The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. E-mail: I first wrote about this one in October of 2008. Email, NOT e-mail. Here we go.

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. Since April, 2010 Western River has collected more than 1,100 of these customer stories. Great post, as usual.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). If you ask for an e-mail address and one person signs up, give the same thing away totally free and 100 people will sign up.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Convince & Convert

MARCH 10, 2010

Just got my copy in the mail. I must say, that has to be the BEST business card idea I've ever seen. link] Vishal Joshi RT @SMBConsultant: Staggering Social Media Insights »The Best of Twitter 20 eBook »Very Generous @jaybaer »[link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”.

Social Media 100

Social Media Work Management Media Bandwidth 100

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. Copyright © 2010 Tiecas, Inc. In short, they are doing things that help them get found online.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Writing on the Web

JUNE 23, 2010

If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. Share this on Facebook. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. Share this on Bebo. Blog this on Blogger. Tweet This!

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. Copyright © 2010 Tiecas, Inc. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time.

Social Networks 60

Social Networks Lead Ranking Lead Scoring Web 2.0 60

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Copyright © 2010 Tiecas, Inc. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Convince & Convert

MAY 25, 2010

Direct mail? I was there speaking at the Counselor’s Academy PRSA annual conference. Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? His columns can be found in the Search Engine Watch archive.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40