Marketing Insider Group

JANUARY 4, 2011

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. I have grown Twitter followers, Facebook friends and LinkedIn connections but most importantly have made some real quality connections with respected folks in our field. And here are the top 10 posts from 2010 based on volume: 1.

B2B Marketing 100

B2B Marketing B2B Advertising Agencies B2B Sales 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Aberdeen

DECEMBER 4, 2020

Facebook Acquires Kustomer. Facebook, the world’s most widely used and most popular consumer-oriented social platform announced its acquisition of Kustomer , a smaller customer-service oriented CRM provider. III – Facebook + Kustomer appeared first on Aberdeen. Direct Customer Interactions Through Social Media. What’s Next?

Acquisitions 52

Acquisitions Facebook Marketing Management Social Media 52

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. Think in experiences, not channels. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Convince & Convert

OCTOBER 15, 2013

Week after week, the number of active daily users continued to skyrocket, and Facebook quickly became the destination of choice for businesses seeking wider audiences. How can I make sure my Facebook app goes viral?” “How can I make sure my Facebook app goes viral?” Are Sweepstakes Users Sharing Your App on Facebook?

Viral Marketing 148

Viral Marketing Facebook User-Generated Content Multi-Channel 148

Contently

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March. Travelers around the world are aching for that connection to experiences and people.” ” The main requirements?

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Buzz Marketing for Technology

DECEMBER 29, 2010

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

SmartBug Media

JUNE 13, 2023

Secure and Simple Checkout One crucial aspect of an effective e-commerce strategy is a seamless checkout experience. Instagram: Key Features Instagram ’s original intention to share photos with friends has evolved significantly since its debut in 2010. Import and sync your product catalog.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Monitor social media discussions of your company or product in real time? Create animations? Gather competitive intelligence?

Social Media 100

Social Media Tools Buzz Media 100

Contently

JANUARY 20, 2017

I lie in bed with my phone wedged between an extra pillow and the mattress, which provides an excellent viewing experience mere inches from my face. Bloomberg: This Team Runs Mark Zuckerberg’s Facebook Page. Since the movie came out in 2010, the real Zuckerberg has stifled that complexity with a calculated PR strategy.

Facebook 60

Facebook Advertising Mediums PR Domain 60

Content Standard

SEPTEMBER 28, 2016

Once I had sandwiched myself between two other sweaty commuters, I took out my phone and began scrolling through Facebook. Pretty good for a Facebook marketing video.) I find out you fell off of a ladder through Facebook? He posted to my Facebook wall (he did call me later in the day). Well, Facebook has 1.13

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Facebook reached one billion users in late 2012. Instagram was launched in 2010. Facebook has three billion active users. Today, businesses win and lose because of their customer experience.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. If you have an Instagram Business or Creator account, you can use Creator Studio to post, manage, monetize and measure content across all your Facebook Pages and Instagram accounts. Write your caption.

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

Webbiquity

FEBRUARY 4, 2011

How can you use GA to track visits to a Facebook page? This last area can be a rich source of data for keyword targeting, future content development and navigational changes to improve the user experience. How to Add Google Analytics to a Facebook Page Tab by SitePoint. Share this on Facebook. Share this on Bebo.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Marketing automation experience will be key.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Convince & Convert

DECEMBER 28, 2014

This fundamental disruption was first accompanied by a legion of new communication platforms like Facebook and Twitter, and then an extraordinary array of software, tools, and consultants birthed to govern or improve how companies navigated these uncharted new waters. Our job vs. skill model from The NOW Revolution in 2010.

Social Media 167

Social Media Enterprise Management Media Peer-to-peer 167

Martech

NOVEMBER 7, 2022

Facebook $30.75 Google understood that and offered $10 billion for the company in 2010. The fact that it is the fourth best social media platform for average revenue per user would be good news if it weren’t for the gap between third and fourth place. TikTok $46.86 LinkedIn $25.97 Twitter $9.39.

Cost 112

Cost Advertising Channels Advertising Agencies Paid Search Agency 112

MLT Creative

SEPTEMBER 30, 2010

October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Marketing Insider Group

OCTOBER 9, 2013

Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Facebook has more than 1 Billion network users. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. Click to Tweet. Click to Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Brandpoint

JANUARY 29, 2020

They are likely showing up because they are existing customers who like your product, they are not customers yet but are looking for more information, or they’re customers who have had a good or bad experience with your product and are looking to tell you about it. Follow Ignite Social Media: Facebook | Twitter | LinkedIn.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

SnapApp

MAY 19, 2011

In addition to links posted on other websites, Facebook "likes" of your content and links to your site shared on Twitter and Facebook are playing an increasingly important role in organic search rankings. Facebook "Like" data displayed in Bing search results.

Twitter 48

Twitter Facebook SEO PageRank 48

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Read and Connect: I check Facebook for updates.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Biznology

JANUARY 18, 2017

In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. It also got involved too late in the Facebook discussion, by which time it was back on its heels.

Planning 80

Planning Blogger Advertising Agencies PR 80

SpotMe Blog

MAY 11, 2023

Medical communications companies specialize in creating custom experiences for the healthcare industry. They have the experience and know-how to create messaging campaigns, design creative materials, develop digital solutions, and provide strategic counsel on all your healthcare events. But what are they, and why should you hire one?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

KoMarketing Associates

MAY 28, 2015

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. 50% of Facebook’s daily active users (DAU’s) watch 1 or more videos per day; 53% through shares and as much as 75% via mobile device. Focus on Customer Experience.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. Paul is a veteran technology journalist with over 25 years of editorial leadership experience. He was a monthly columnist for BtoB magazine for seven years.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Convince & Convert

APRIL 20, 2015

Creating a Better Customer Experience. In 2010, the CEO realized there was a content gap and acquired PetMD.com. Whether that’s through direct customer service, answering questions with content, or general consumer information, social is used to make the customer experience better. highlight to tweet).

Brand Identity 150

Brand Identity Branding Skype Top of Funnel 150

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Michael Brenner Dec 22 2010 Excellent case study.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

SmartBug Media

DECEMBER 3, 2019

Then, social media took off—LinkedIn was founded in 2002, Facebook in 2004, YouTube in 2005, Twitter in 2006. And by 2010 mobile was already showing signs of changing the digital landscape forever. The first search engine launched in 1995; SEO was coined in 1997; PPC advertising took hold in 2000.

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

Contently

MAY 17, 2017

” If you guessed 2010 and 2012 , respectively, you’d be right. Facebook—which accounts for a huge portion of mobile traffic—has said it will be “ all video ” in five years. When it comes to live video, the lower standards for quality have made it easier for marketers to experiment.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0 Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. I have recently met and spoken to people from companies far and wide who have shared this experience! All rights reserved.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Convince & Convert

SEPTEMBER 7, 2010

The two sections in the book on the Trust Gap and the Experience Gap are among the strongest in UnMarketing. Both are wake-up calls for marketers, and make the case that separating marketing from day-to-day customer experiences is an impossibility. UNsettling Stratten has a knack for gaps. A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Ambal's Amusings

APRIL 26, 2010

We asked " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? " Parker Trewin is currently the Director of Marcom at Genius.com and has over twenty years of experience in marketing communications, social media and product management. Parker Trewin. Recommended Resources.

Emarketing 100

Emarketing Top of Funnel Marketing Management Marketo 100

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100