Hubspot
JUNE 10, 2020
In 2020, many companies have needed to pivot to virtual conferences. More than likely, we'll continue to see a rise in virtual conferences over the coming years. It makes sense: Virtual conferences enable you to lower set-up costs as well as cost of admission, and increases the opportunity for people across the globe to attend.
Buzz Marketing for Technology
DECEMBER 29, 2010
This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Using Content to Build Trust in B2B Marketing – In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent.
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Contently
JUNE 18, 2018
After an intense stretch of marketing conferences this past spring, I felt like I’d been submitted to the Ludovico Technique from A Clockwork Orange. First, because I’m a huge dork, and second, because it demonstrates the most important part of content strategy. This chart was made way back in 2010 by Sell!
Martech
APRIL 3, 2024
Now, she’s a valuable contributor to MarTech and a frequent speaker at in-person and virtual events, including recently at The MarTech Conference. Q: You have extensive career experience in email marketing, content and B2B strategy. And I knew I could write, so I figured I could write content for magazines.
Content Marketing Institute
OCTOBER 29, 2017
This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). She said she absolutely loved the blog and felt like she found her calling around content marketing.
Convince & Convert
FEBRUARY 24, 2010
Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond.
The Effective Marketer
MARCH 7, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.
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