KoMarketing Associates

JULY 1, 2014

Created: March 4, 2010. Interesting question on differentiation between the use of paid links and paid advertisements that incorporate links. Created: December 17, 2010. In this video from 2010, Matt Cutts discusses the impact of social site activity on search rankings. Common B2B Link Building Questions. Guess what?

Link Building 120

Link Building Paid Content Google Advertorials 120

ClickZ

APRIL 10, 2020

In these cases, our system recommended ways to cut back on marketing in the short-term since external factors were driving increased demand. When Keen started back in 2010/11, we were able to get some early wins — we were perhaps ahead of the market as most marketers were only just beginning to get their data house in order.

Work Management 111

Work Management Marketing Budget Creation Marketing Budget Marketing Management 111

Moz

MARCH 25, 2019

In this case, the correct type of structured data was already selected, but the information given to it was incomplete or inconsistent with what was on page: Above is an anonymized graph of a client’s impression performance during a month after the structured data update. Changed title: “Hawaii Trips 2019/2010 | Book Now | [brand name]”.

SEO 73

SEO SERP Budget Programs Tagging 73

Tony Zambito

OCTOBER 18, 2015

As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. Personalization is an extension of database marketing, whereby attempts are made to differentiate through personalized marketing. The Internet Propels Buying Behavior Shifts.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Biznology

APRIL 28, 2016

When it was published in 2010, most SEOs were trying to game Google’s algorithm. Design: The greatest differentiator between success and failure in outside-in marketing is the point of execution: where clients and prospects interact with content. This book is not about that at all.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Marketing & Strategy SEO 80

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. I'd love to write up a case study on you guys when you're ready.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Marketing Insider Group

JANUARY 28, 2015

Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. I would say there is more of a tendency than a differentiation. Want to learn more?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Paul Gillin

JANUARY 24, 2013

Using dozens of case studies from consumer and B2B brands, the book classifies attackers into four categories – Casual Complainers, Extortionists, Committed Crusaders and Indignant Influencers – and provides coping strategies for dealing with each. Capacity to Destroy. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Golden Spiral

NOVEMBER 15, 2018

Kindle and iPad didn’t come on the scene until 2007 and 2010 respectively. It’s case study after case study, experience after experience. We knew the concept and worked with our clients on differentiation, but the ideas of positioning in this book helped crystalize how we talk about it and how position affects visuals and copy.

Paid Search Agency 48

Paid Search Agency Work Management Advertising Agencies B2B 48

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. In fact, they're putting more into sales and marketing than they make in many cases, as investors continue to put money behind them and their unprecedented growth curves. Not personality.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. First blush, I'd want to differentiate between marketing to this influencers and communicating with them. Except in this case, they were almost always talkers because a home is so personal and it's easy to share.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 23, 2010

That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. In the case of today's internet. At first, you knew everyone at the party.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Hubspot

NOVEMBER 13, 2017

million cases per year, or half of all imported vodka in the U.S. Be determined and differentiate your product in the same way. The very first part of Old Spice's "The Man Your Man Could Smell Like" campaign, created by Wieden + Kennedy and launched in February 2010, was the following commercial.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Hubspot

APRIL 1, 2018

million cases per year, or half of all imported vodka in the U.S. Be determined and differentiate your product in the same way. The very first part of Old Spice's "The Man Your Man Could Smell Like" campaign, created by Wieden + Kennedy and launched in February 2010, was the following commercial. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

The ROI Guy

JANUARY 5, 2011

2) Make the Case for Change - Buyers are inclined to not make significant investments or changes in a time of austerity, and as a result, sales needs to be armed with the tools to “make the case for change” and prove that there is a “cost of doing nothing”. driven by customer's "enterprise-wide strategic procurement initiatives.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

Content Marketing Institute

DECEMBER 31, 2018

Bruce Lee case study. Think and Grow Rich case study. This is what I call your content tilt or differentiation point. In this case, less is more. Content Marketing Institute was born exactly nine months later in May of 2010 and the most amazing people in the world helped to join this new cause. It’s not big enough.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

The ROI Guy

OCTOBER 5, 2010

Using an interactive profile, the buyer indicates key information that differentiates their needs. Simple profile information such as industry, location and size can be used to promote relevant case studies. Published: September 15, 2010. This intelligent content customizes presentations for each individual user.

Paid Search Agency 40

Paid Search Agency Companies Buying Cycle Budget Programs 40

The ROI Guy

JANUARY 25, 2011

This marked the third year in a row that white papers were ranked as the most influential when compared to several other collateral types, including superior influence in driving purchase decisions over case studies / success stories, product brochures / data sheets, videos, and podcasts.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Sprout Social

SEPTEMBER 4, 2018

The first ever bitcoin transaction happened in 2010 via Bitcoin Talk, when one user bought 2 pizzas for 10,000 bitcoins. Benefits and discounts can help differentiate brands and draw users to one exchange over another in the crowded crypto space. Those bitcoins are worth 67 million dollars as I’m writing this article.

Social Media 75

Social Media Media Brand Identity Branding 75

Hubspot

NOVEMBER 17, 2010

Redefine Success for Cyber Monday 2010. Instead of trying to compete on price with the Amazon.coms and Home Depots of the world on Cyber Monday, create a marketing strategy to retain the one-day-only traffic increase on November 29th, 2010. Remarket to Differentiate Yourself and Increase Product Visibility.

eCommerce 28

eCommerce Landing Pages Lead Ranking SMB 28

The ROI Guy

JULY 19, 2012

If you don’t have a strong logical business case for purchase, you won’t get the deal approved. via quantifying the differentiating value and competitive cost advantages of your solution versus competitive offerings. 2) Second, to win the business, each and every purchase decision is scrutinized by more stakeholders than ever before.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

Outgrow

MAY 23, 2022

You get three passes in case you don’t want to answer the question. And it started to pick up and snowball probably by 2010. So, who is my audience and where am I trying to deliver differentiated value so that I can take that audience to the next level? Joe Pulizzi: It’s a pleasure to be here. Thanks for having me.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Hubspot

SEPTEMBER 20, 2010

Monitoring and promoting your most popular products is essential for eCommerce stores in 2010. Learn how to differentiate your ecommerce website and attract more sales online. Join HubSpot's VP of Sales in this live webinar as he provides actionable tips and compelling case studies! Photo curtesy of Luiz A.

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

The ROI Guy

JANUARY 17, 2011

Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases (IDC). Even with a continued recovery and more financial optimism, the shift to frugality is fundamental and permanent.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

JANUARY 25, 2011

Therefore, sales must engage early to quantify the “cost of doing nothing&# and to “make the case for change&# in order to loosen the status quo. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Latest Research.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Metadata

DECEMBER 3, 2020

David Gerhardt: I could try to give a better answer, but yeah, I think of it as, in either case, you could call it audience, you could call it community, you could call it black pen. I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right? It’s a different use case.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

David Gerhardt: I could try to give a better answer, but yeah, I think of it as, in either case, you could call it audience, you could call it community, you could call it black pen. I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right? It’s a different use case.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

chiefmartech

APRIL 11, 2016

In this case it’s predictive account scoring rather than predictive lead scoring, which is something the market has talked a lot about. That’s a big differentiator in terms of our competitive space right now.”. In 2010, predictive came about to tell us which leads to focus on. Tony Yang , VP of Demand Generation at Mintigo.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. The specifics are different in each case, but “listening&# and “trust&# are recurring themes. Adoption soared. 85% of Inc. Is social media making you anti-social?

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 2, 2013

” What’s interesting though is the differential is larges for very small companies (those with less than 10 employees), likely because larger companies make greater use of lead gen tactics like tradeshows, webinars and video. More content = more leads. Polaris B ). e-Strategy Trends ). Only 185 of the Inc. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 8, 2010

I think Myspace is a great case study but I don’t think FB has learned from the mistakes. The simplicity is definitely a key differentiator. MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Hard to read, follow, share.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

MARCH 18, 2010

All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI. The supporting data cited – consumers fan 2 brands or less per month – is a pretty weak case.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119