Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. In today’s post, we work to solve this issue and provide you with six ways to incorporate video into your B2B marketing strategy. Testimonial and case study videos highlight the successes of your best customers.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Ambal's Amusings

JANUARY 31, 2011

Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. She’s especially interested in working with small and medium-sized businesses. Sarah has lived and worked on five continents. What was your "Aha" moment in 2010? Over to you.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Hey, it worked for him here. Continually come up with fresh and interesting topics? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Share this on Bebo.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. They're facing a technology barrier that's preventing them from measuring their work. Facebook reached one billion users in late 2012. Snapchat didn't exist until 2011.

Work Management 101

Work Management Planning Marketing Management Paid Search Agency 101

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. Working together, they are able to cover more ground and offer comprehensive solutions to help you host medical events that bring you the results you want. How can they best help with planning and execution?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

MLT Creative

NOVEMBER 29, 2010

December 1-2, B2B Marketing Europe Berlin, Germany: European B2B marketers will come together to share knowledge they’ve gained through real-world case studies, best practices, networking and more.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. Normally you find them on the sidebar of the page, but in this case they are found at the bottom of the page. Download Link URL: [link] Web Landing Page: [link] 4th Place : ?

Paper 40

Paper Best Practices RSS Landing Pages 40

Convince & Convert

MAY 5, 2010

link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site! I cant wait to share!

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

B2B Marketing Directions

OCTOBER 16, 2022

A 2010 article in McKinsey Quarterly put it this way: "Long before behavioral economics had a name, marketers were using it. Three for the price of two' offers and extended-payment layaway plans became widespread because they worked - not because marketers had run scientific studies."

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Outgrow

JANUARY 22, 2020

He decided to work further on his LEED blog and soon monetized his website. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. Collins used to work in the publishing industry but that wasn’t enough to pay the bills. That’s how fast his traffic grew.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

markempa

DECEMBER 19, 2011

Yet they claim its effectiveness dropped from 40 to 26 percent from 2010 to 2011. When you’re on vacation, when you’re sleeping, when you’re working on another project, they’re still out there driving business without you having to add any resources. “I Have a fresh email campaign that you think is worthy of a case study?

Email Marketing 120

Email Marketing Paid Search Agency Case Study Case Studies 120

Buffer

JANUARY 10, 2022

Because, done well, it works. Here’s my story: In 2010, I got this wild idea to build JobJenny.com , a platform that would offer professionals answers to their most pressing career questions, assist them in navigating business or job transitions, and inspire them to live their best lives. And, it’s working.

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Since April, 2010 Western River has collected more than 1,100 of these customer stories. said Brandon Lake, Vice President of Western River. .

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Content Marketing Institute

JANUARY 29, 2019

Jonathan Kranz covered how to make doors 2 and 3 work in his Content Marketing World presentation, Nightmare Marketing: How to Create Content for the Boring, Complex, and Undifferentiated Stuff that Scares the S@#t Out of Everybody Else. HANDPICKED RELATED CONTENT: The Business Story Argument: A Working Framework to Pressure Test Your Story.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Case Studies 96

ClickZ

OCTOBER 25, 2019

SaleCycle works with companies including Nike, Versace, Hertz, Panasonic, TopShop, Sony, HP, and Ralph Lauren, among many others. We spoke with Dominic Edmunds , Founder & CEO of SaleCycle, to learn more about his company and what they’re working on. CZ: What are some example case studies of value you’ve added for clients?

Paid Search Agency 53

Paid Search Agency Click Rate Amazon Case Study 53

MLT Creative

SEPTEMBER 8, 2010

September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

KoMarketing Associates

MAY 31, 2012

Twelve percent of Chief Marketer’s respondents said their company currently has mechanisms in place to score social leads based on likelihood to convert, and 19 percent who don’t have such tools say they are working on building them. whitepapers, articles, case studies, etc.)

Social Media 120

Social Media Media Work Management Marketing Management 120

SendX

MAY 30, 2019

In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. They removed all ambiguities to how this program works.

Word of Mouth 156

Word of Mouth Email Campaigns Campaigns Generation 156

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. million in 2000 to 50.5

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. I feel like the other guy in the story- will you try social media if I give you some great case studies?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. They broadcast the motto: “work smarter, not harder” 2. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Marketing Insider Group

MAY 12, 2010

displayed various studies that show that clicks are the preferred method to measure marketing performance. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Use past performance to determine what worked. If you have content- test which pieces work best.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I advise starting with the most recent content first and then working your way back in time. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Brightedge

MAY 16, 2021

Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. Using case studies and real-life examples, Scott explores the latest best practices that lead to marketing success. Cialdini wrote the seminal work on Influence in 1984; Pre-Suasion is the long-awaited sequel, and it delivers.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

The Point

NOVEMBER 9, 2010

I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Content Standard

FEBRUARY 18, 2016

They want to look at a case study and place their own company in those shoes. Website visitors can click on each thumbnail to access a more detailed case study of a brand whose stated goals may be similar to a potential brand client. In other words, they want to hear past success stories. General Electric.

Skype 75

Skype Enterprise Management Work Management Marketing & Strategy 75

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. link] links for 2010-09-07 | Glenn Friesen [.] This kind of smoke and mirrors claims hurt the credibility and standing of the rest of us who work in field.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). She worked at a fairly large B2B company. It was hard to believe it was working. Click To Tweet.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Convince & Convert

JULY 11, 2011

These were the kind of conversations we found when we started listening to people talking about SunButter in 2010. We’re extremely fortunate to work with a client that is so well-loved by such a passionate fan base. Social Media Case Study: SunButter. The most important result? View more presentations from Flint Group.

Social Media 141

Social Media Media Blogger Loyalty 141