Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Testimonials and Case Studies: More than 70% of Americans reference online reviews to inform their buying decisions ( source ). Testimonial and case study videos highlight the successes of your best customers.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Ambal's Amusings

JANUARY 28, 2010

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?"

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Case Study: Improving Low Quality Score Accounts by PPC Hero.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Sales presentations, FAQs, customer case studies and past marketing material can all provide inspiration.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Hubspot

JULY 12, 2010

The Inbound Marketer of the Month winner for June 2010, Trust eMedia , is a great example of how a company can use an integrated inbound marketing campaign to go from having no website to ranking on the first results page of Google in just a couple of months. Inbound Marketing Case Study: Trust eMedia.

Case Study 28

Case Study Case Studies Social Media Studies 28

Ambal's Amusings

JANUARY 31, 2011

Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. What was your "Aha" moment in 2010?

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

SpotMe Blog

MAY 11, 2023

Reading case studies and looking at the clients a healthcare communications agency has served is a great way to understand whether they are the right fit for you. Clients – With the life sciences industry being so broad, it is important to know whether the medical communications agency has experience in your specific field.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Continually come up with fresh and interesting topics? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Google Analytics ) to the lesser-known (e.g., Share this on Bebo.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Convince & Convert

MAY 5, 2010

link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site! I cant wait to share!

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. Marketers create case study videos, product reviews, and videos for the sales team to use, whereas blogging still dominates acquisition strategies.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

markempa

DECEMBER 19, 2011

Yet they claim its effectiveness dropped from 40 to 26 percent from 2010 to 2011. I’ve learned in my years of writing newsletters that there are very few case studies that aren’t universally applicable. If you think your email efforts are stale, we have hundreds of case studies to give you some fresh ideas.”.

Email Marketing 120

Email Marketing Paid Search Agency Case Study Case Studies 120

B2B Marketing Directions

OCTOBER 16, 2022

A 2010 article in McKinsey Quarterly put it this way: "Long before behavioral economics had a name, marketers were using it. Three for the price of two' offers and extended-payment layaway plans became widespread because they worked - not because marketers had run scientific studies."

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Content Marketing Institute

JANUARY 29, 2019

In this case, Jonathan recommends a tactic he calls “news flash” or tying your brand to something (e.g., In 2010, the Deepwater Horizon oil spill occurred in the Gulf of Mexico on a prospect operated by BP. Better case studies: Think “real” and “tangible”. Customer case studies follow a time-tested structure: Challenge.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Case Studies 98

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Webbiquity

DECEMBER 16, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level… Website Optimization – Speed, Search Engine & Conversion Rate Secrets by Andrew King.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Outgrow

JANUARY 22, 2020

In 2005, he started a blog income case study to prove that you can make money by blogging. And guess what, once his goal was achieved, he took on the next case study. He released an Amazon best seller ‘Make Money Online’ in the year 2010 and by the next year he had joined MOBE. That’s how fast his traffic grew.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

MLT Creative

OCTOBER 26, 2010

Philadelphia, PA: Featuring 8 great case studies on the best media programs at large corporations. November 17-18, Internet Summit 2010. November 17-19, WOMMA Summit 2010. November 18, TWTRCON SF 2010. November 9, BlogWell. November 9, The Bees Awards. November 17-18, Corporate Social Media Summit.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency Mobile Advertising 40

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? So they’ve written a manifesto (reg. required) to prove it.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Share: Read more from Content Marketing Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 2 Comments Post a comment Ryan Beale Jun 3 2010 Hey Michael, Once again, nice tips here. Great stuff here.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Michael Brenner Dec 22 2010 Excellent case study.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

MLT Creative

NOVEMBER 29, 2010

December 1-2, B2B Marketing Europe Berlin, Germany: European B2B marketers will come together to share knowledge they’ve gained through real-world case studies, best practices, networking and more.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. Read more: How Omnichannel Reputation Management Assists in B2B Branding. Certainly, companies have a long way to go in terms of optimizing their customer experience management (CXM) thresholds.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

markempa

SEPTEMBER 1, 2011

2:55 – Find out the length of the sales cycle for most webinar attendees; it happens to be aligned with how 935 marketers responded to Marketing Sherpa’s 2010 Benchmark Survey. Review these timestamps. 4:45 – An overview of the source of ideas and insight revealed in this webinar. But it gets even better…).

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. Normally you find them on the sidebar of the page, but in this case they are found at the bottom of the page. Download Link URL: [link] Web Landing Page: [link] 4th Place : ?

Paper 40

Paper Best Practices RSS Landing Pages 40

Ambal's Amusings

AUGUST 25, 2010

We asked Russell Sparkman "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Russell Sparkman's Marketing Prediction for 2010. Russell Sparkman's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. Related Blog Posts.

Content Marketing 100

Content Marketing Storytelling Content Marketing & Strategy 100

Ambal's Amusings

MAY 12, 2010

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Buffer

JANUARY 10, 2022

Here’s my story: In 2010, I got this wild idea to build JobJenny.com , a platform that would offer professionals answers to their most pressing career questions, assist them in navigating business or job transitions, and inspire them to live their best lives. Here’s my first one.)

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

Brightedge

MAY 16, 2021

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. Using case studies and real-life examples, Scott explores the latest best practices that lead to marketing success.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 17-20, BOLO 2010 Scottsdale, AZ: Digital marketing is a core competency of the “have” agencies.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

LeadSloth

JUNE 23, 2010

This is the recording of the webinar about the 7 Steps to Finding Untapped Revenue in Your Marketing Database , which took place on June 22nd, 2010. Case Study. Please click the ‘play’ button to start. The total length is 28 minutes. To see the slides, please visit SlideShare. Table of Contents. 3: Know them WELL.

Webinar Metrics 100

Webinar Metrics Case Study Case Studies Lead Scoring 100

ClickZ

OCTOBER 25, 2019

CZ: What are some example case studies of value you’ve added for clients? Year founded : 2010. CZ: What challenges do you see in the industry and what are you doing to prepare? DE : Legislative changes are the new norm and businesses that aren’t prepared will hit the wall. . It’s my job to keep us ahead of the pack.

Paid Search Agency 53

Paid Search Agency Click Rate Amazon Case Study 53

markempa

JULY 29, 2013

from 2010 to 2016. Add human touch to testimonials – increase value and credibility of testimonials by sharing customer stories/case studies in video format. The digital video audience is growing. According to those projections, 61% of the U.S.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blog Topics and Technology The main motivation for all bloggers was &# meeting like minded people,&# self-expression and expertise sharing according to the study.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100