Online Marketing Institute

JANUARY 4, 2011

Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4. Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Publish content on what not to do! be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. companies have integrated social media with their customer service, sales, or product development processes.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. You can leverage existing content like PowerPoint files.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The shelf life of your content is pretty short because new information is generated very quickly on the Internet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Longer sales cycles due to more complex products and services and business purchasing processes often require more information. How many and what type of videos are being published on the corporate site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

The ROI Guy

NOVEMBER 29, 2010

This requires the right content at each stage of the buying cycle; Information Overload –buyers are inundated with more marketing messages over more channels than ever before, becoming overloaded and confused, leading to stalled decision cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

EveryoneSocial

FEBRUARY 20, 2018

Electronic Arts (Video Game Publisher). Read more about the EA Insiders employee advocacy program in this in-depth case study. Get the complete Dell employee advocacy case study here. In 2010, Kelly Services hired the Altimeter Group to evaluate their social media marketing strategy. Dell (Tech Company).

Branding 87

Branding Brand Identity Work Management Advertising Agencies 87

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. You think you know what is important to customers. B2B Voices , September 1, 2010 Image via CrunchBase. What I’m about.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Facebook Insights. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!)

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. A Facebook profile update is very shareable. Then they can go back to business as usual.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. And that means there is no single template or formula. Can you blame them?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

EveryoneSocial

FEBRUARY 26, 2018

As we detailed extensively in this post , Facebook and all other social networks are in the process of continuing to prioritize user content over brand content. This is where our first customers used EveryoneSocial and where many new employee advocacy programs still begin their life. Electronic Arts (Video Game Publisher).

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Online Marketing Institute

MARCH 30, 2011

Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. As you can see below from our B2B Content Marketing Study , the biggest corporate challenges are indeed producing enough engaging content. Heres what they found.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Directive Agency

JUNE 18, 2019

On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Blake Emal : Also, Joel works on Case Study Buddy, building case studies for all kinds of businesses. So, two places I would say B2B leaders should look is surprisingly enough, Facebook.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Blake Emal : Also, Joel works on Case Study Buddy, building case studies for all kinds of businesses. So, two places I would say B2B leaders should look is surprisingly enough, Facebook.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

PureB2B

MAY 29, 2016

A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. Lead Genius. Kissmetrics.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. Lead Genius. Kissmetrics.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Hubspot

SEPTEMBER 26, 2013

analyzing the trends, and developing actionable insights to make better informed marketing decisions. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. This is short for web log or weblog. So, “bottoms up,” I suppose. Don’t blow it.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Full Circle Insights

NOVEMBER 25, 2020

Originally Published on CMS Wire. The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. Information about their behavior is then tied to profile information and stored in massive databases. Case Studies.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Full Circle Insights

NOVEMBER 25, 2020

Originally Published on Thrive Global. In 2010, I got that chance when I started Full Circle Insights with three friends who were also passionate about marketing analytics. Our first customer, Jobvite, after a couple of tries, fully adopted our platform. By Christina D. Thank you for joining us Bonnie!

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

seo.co

DECEMBER 8, 2020

Furthermore, users that find your website via organic search tend to be highly targeted, making them more likely to convert to customers. SEO makes your website visible to potential customers so that you can make sales. This is what your customers will see; the front-end text copy, images, and videos that are on your website.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

JUNE 24, 2016

Kate Volman : Hello, everyone and welcome to Talk Digital to Me, conversations on marketing and customer service with the pros over at Convince & Convert. People would talk to their friends, and that’s still the case, of course. Watch the video for an inside look at the editorial machine behind Convince & Convert!

Content 113

Content Work Management Planning Video Marketing 113

Webbiquity

NOVEMBER 12, 2013

20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). marketers have obtained at least one new customer through LinkedIn. Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). marketers have obtained at least one new customer through LinkedIn. Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Content Marketing Institute

OCTOBER 9, 2018

According to Mary Meeker’s global trend study published by KPCB , Americans spend 29% of their free time watching video content vertically. March 2010 were the first days of vertical content as a concept. You want your audience to associate the valuable information with your brand or business. Customize the stickers.

Verticals 108

Verticals Mobile Advertising Mobile Marketing Advertising Agencies 108

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. According to WordPress’s own numbers, websites publish over 70 million new posts each month. Stop publishing mediocre content. Publish meaningful and thoughtful content. Everyone knows they need content. That’s not the problem.

Top of Funnel 276

Top of Funnel Practices Content Marketing Planning 276

Webbiquity

MAY 14, 2013

And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities. I recommend you think about blogging first. .” Blogging Tips and Guides.

Resources 100

Resources Tips Blogger Social Media 100

Single Grain

JUNE 23, 2020

Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ. E-books or white papers , which are often used as lead magnets to capture information like a user’s email address. Dive Deeper : * A Handy Content Marketing Glossary of Terms. *

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 105

Convince & Convert

APRIL 27, 2010

The captain has informed me that the flight duration will be almost precisely three hours. We also have the shortbread cookie, which has finally returned to the air after three and one half years of customer requests. Randy turned the simple conveyance of information into theater. Information Isn’t Boring By Accident.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Interaction. Think about that for a moment.

Twitter 147

Twitter CRM Business Paid Search Agency 147