| |  2010 + Case Study + Custom Publishing + Information | 111 articles |
| Page 1 of 2 | Previous | Next | MODERN B2B MARKETING MAY 16, 2010  5 B2B Social Media Success Stories Study these 5 B2B social media success stories and take your own organization’s social strategy to the next level. So in 2005, it introduced the SAP Developer Network (SDN) to open the company’s content, strategy and technical information to a global audience. case studies and demos). Here at Marketo, we’ve had our own fair share of B2B social media marketing success. | GROW - PRACTICAL MARKETING SOLUTIONS DECEMBER 8, 2010  Social media success story: Marketing a medical practice Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. Our idea was to offer patients free information about breast augmentation that is helpful but not easily found online. Case studies Marketing best practices Social Media Strategy economics of social media facebook | | | | | |
| STORIES THAT SELL SEPTEMBER 10, 2010 Nuture Leads – Feature Customers on Webinars This morning, a perfect example of customer case studies in action arrived in my inbox. The subject line reads: "Webinar – How IGN Entertainment Increased Self-Service Rates to Over 90% Using Parature Customer Service Software." " One of my clients, Parature , is taking a case study a step further by having a happy customer speak about her experience using the software. Once again, the power of letting the customer say it for you shines through. Case Studies for Lead Gen/Nurturing. " But which first? | SAVVY B2B MARKETING JULY 6, 2010  B2B Marketers: When NOT to Pursue a Case Study If you're in charge of getting case studies published for your company, you likely feel the pressure to pump them out fast and furiously. Here are four instances when it's best to put a case-study opportunity on the back burner. 1) Customer isn't yet seeing results. 2) Customer is unhappy with your company or solution. 4) Story doesn't add value. | CONTENT MARKETING FOR BI AUGUST 31, 2010  The Content Marketing Sweet Spot From the 2010 Content Marketing Spending Research by Junta42. newsletters – Publish monthly and include product and company news, customer success stories, technical “how-to’s”, and business ideas. Case Studies – These can be as short as two pages, but make sure you provide concrete information about the customer’s initial challenge, how it was solved, and lessons learned. | CONNECT THE DOCS MARCH 11, 2010  How to enhance information absorption for your white paper? Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. " A video white paper combines information with a real person to create a very unique delivery mechanism " Michael Stelzner's Bio. | | | | | | | |
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SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 2, 2010  9 Indispensable B2B Social Media White Papers
White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Only one of the white papers requires registration and all were published within the past year. Published by Hubspot, May 2010. This ebook provides 15 mini case- studies of successful B2B Facebook pages. Published by Radian 6, September 2010. Published by: Business.com, September 2010. MORE >> -
SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 20, 2010 Using Customer Cases in Marketing and Sales 2.0
One of our clients recently asked us to create a series of customer cases. Producing customer cases is not my favourite activity but interviewing people about their business challenges is. When defining the approach for the customer cases, there was some debating. Because customer cases can be so much more than what they are traditionally used for as you can read in this post. This is still the case for most businesses. Obviously, customer case still have their traditional role to play. Customer cases are content. MORE >> -
B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010 Top 60 B2B Marketing Posts and Hottest Topics November 2010
Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. MORE >> -
SAVVY B2B MARKETING | THURSDAY, JANUARY 21, 2010  78 Questions to Ask Before Launching a Blog
That said, I believe that - in the majority of cases - a blog will enhance your Web presence. To reap the bountiful SEO benefits To build a brand community To create an information hub To provide support and training To establish thought leadership To generate additional traffic to your main Web site AUDIENCE: This one is obviously also a foundational item. Existing customers, prospects, industry pundits, enthusiasts, your peers? What type of personality will your blog project - professional, innovative, informative, reliable, collaborative, creative? Got it? MORE >> -
B2B MARKETING ZONE POSTS | TUESDAY, OCTOBER 5, 2010 Top 56 B2B Marketing Posts for September 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. You think you know what is important to customers. MORE >>
- How to Create Remarkable B2B Content SAVVY B2B MARKETING | WEDNESDAY, APRIL 21, 2010
- B2B Content Marketing: Think Like a Reporter DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 13, 2010
- Recipes For Great B2B Videos [#B2Bchat Recap] B2BBLOGGERS | FRIDAY, JULY 23, 2010
- 15 things marketers should stop doing and thinking in 2011 CHRIS KOCH | TUESDAY, DECEMBER 28, 2010
- 18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media. B2BBLOGGERS | MONDAY, SEPTEMBER 13, 2010
- Can’t Sales and Marketing Just Get Along? SAVVY B2B MARKETING | MONDAY, SEPTEMBER 13, 2010
- Content Takes Center Stage CONNECT THE DOCS | WEDNESDAY, MAY 12, 2010
- Where In The World Is B2B Social Media ROI? | B2Bbloggers.com. B2BBLOGGERS | THURSDAY, SEPTEMBER 9, 2010
- 6 Tips for Understanding the B2B Business Decision-Making Process. B2BBLOGGERS | WEDNESDAY, APRIL 28, 2010
- B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering) CK'S B2B BLOG | SUNDAY, JULY 4, 2010
- Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010 B2B MARKETING ZONE POSTS | TUESDAY, AUGUST 3, 2010
- How to Engage Hyperactive Tech Buyers: Insights from TechTarget SAVVY B2B MARKETING | THURSDAY, NOVEMBER 18, 2010
- Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best. TOM PISELLO | THURSDAY, DECEMBER 23, 2010
- ClickInsights: What was your "Aha" moment in 2010? - Part 1 CONNECT THE DOCS | MONDAY, JANUARY 31, 2011
- Killer Questions to Ask Before Starting a White Paper Project CONNECT THE DOCS | TUESDAY, NOVEMBER 23, 2010
- The Biggest Challenge in Creating and Marketing White Papers CONNECT THE DOCS | THURSDAY, JULY 15, 2010
- Integrate Social Networks with your Corporate Website with ‘Social Sign On’ DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010
- Variety of Content is the Key in the Early Stages of the. INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 13, 2010
- ClickInsights: What is the ideal length of a white paper? CONNECT THE DOCS | THURSDAY, FEBRUARY 4, 2010
- B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering) CK'S B2B BLOG | TUESDAY, SEPTEMBER 14, 2010
- B2B Companies are Really Content Companies, But is Content. TOM PISELLO | TUESDAY, OCTOBER 5, 2010
- Tom Pisello: The ROI Guy: “Information Overload” Biggest Change. TOM PISELLO | TUESDAY, JUNE 22, 2010
- Defy Gravity: Propel Your Business to High-Velocity Growth CONNECT THE DOCS | TUESDAY, SEPTEMBER 14, 2010
- Five Reasons You May Not Be Spending Enough on Content Marketing TOM PISELLO | MONDAY, NOVEMBER 29, 2010
- Tom Pisello: The ROI Guy: The End of Marketing as We Know It. TOM PISELLO | FRIDAY, SEPTEMBER 17, 2010
- How to Write a Social Media Policy WEBBIQUITY | THURSDAY, SEPTEMBER 30, 2010
- Want to Increase Your White Paper's Influence? Try a Webinar SAVVY B2B MARKETING | WEDNESDAY, JANUARY 6, 2010
- Report: Blogs Are An Important Part Of The Marketing Mix B2B MARKETING INSIDER | TUESDAY, NOVEMBER 9, 2010
- Attack of the Customers Press Release PAUL GILLIN | THURSDAY, JANUARY 24, 2013
- Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com. B2BBLOGGERS | WEDNESDAY, MAY 26, 2010
- Got an Email Newsletter List? Why Not Take a Survey? SAVVY B2B MARKETING | MONDAY, SEPTEMBER 20, 2010
- 100 Social Media & Content Marketing Predictions for 2010 JUNTA 42 | MONDAY, DECEMBER 14, 2009
- @fearlesscomp congratulates the Nifty 50 Men of Twitter FEARLESS COMPETITOR | TUESDAY, JUNE 7, 2011
- Developing an Integrated Content Marketing Strategy that Works – Guest Post FEARLESS COMPETITOR | WEDNESDAY, JULY 6, 2011
- 19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010
- Tom Pisello: The ROI Guy: Demand Generation In the Face of. TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
- The Three Biggest Mistakes Companies Make with B2B Websites DELICIOUS B2BMARKETING | WEDNESDAY, NOVEMBER 10, 2010
- 5 Rules of Website Redesign for Engaging Engineers and Industrial. INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 23, 2010
- A B2B Marketing Manifesto? B2B MARKETING INSIDER | WEDNESDAY, NOVEMBER 24, 2010
- This isn't your Dad's B2B Sales and Marketing TOM PISELLO | WEDNESDAY, JUNE 16, 2010
- Around the World in Social Media B2B VOICES | MONDAY, JANUARY 16, 2012
- How Relevant Marketing Content Helps B2B Branding INDUSTRIAL MARKETING TODAY | TUESDAY, JUNE 29, 2010
- 90 Tips to Make Your Blog Rock DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
- Content SEO DELICIOUS B2BMARKETING | TUESDAY, MAY 18, 2010
- Optimizing Trial Conversion Rates With Lead Nurturing MODERN B2B MARKETING | TUESDAY, NOVEMBER 2, 2010
- Leapfrogging Social Media Stumbling Blocks KOMARKETING ASSOCIATES | THURSDAY, MAY 31, 2012
- Search Engine Marketing and B2B – #B2BChat B2BBLOGGERS | WEDNESDAY, MAY 19, 2010
- Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving. TOM PISELLO | MONDAY, OCTOBER 11, 2010
- 5 B2B Social Media Posts to Wrap-up the Week SOCIAL MEDIA B2B | FRIDAY, NOVEMBER 12, 2010
- The Future of Marketing: The Greatest Marketing Challenge of our. B2BBLOGGERS | THURSDAY, MAY 13, 2010
- Open Research: A Framework for Social Analytics DELICIOUS B2BMARKETING | SUNDAY, AUGUST 14, 2011
- Best Random but Interesting Posts, Articles and Resources of 2009 WEBBIQUITY | THURSDAY, MAY 20, 2010
- What the (Apple) Tablet Means for Online Marketers E-STORM | MONDAY, JANUARY 25, 2010
- Social Media Monitoring and Developing B2B Thought Leadership SOCIAL MEDIA B2B | WEDNESDAY, JUNE 23, 2010
- Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi FEARLESS COMPETITOR | THURSDAY, MARCH 8, 2012
- How Do You Get Started in Content Marketing? TOM PISELLO | THURSDAY, NOVEMBER 18, 2010
- Tom Pisello: The ROI Guy: Selling to the Unreachables TOM PISELLO | TUESDAY, JUNE 22, 2010
- 6 Steps to Successful Blogging JUNTA 42 | THURSDAY, SEPTEMBER 22, 2011
- Who is the Fearless Competitor? FEARLESS COMPETITOR | FRIDAY, JUNE 3, 2011
- 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013) WEBBIQUITY | WEDNESDAY, JANUARY 2, 2013
- Content Curation Grows Up, Original Content Still Key DELICIOUS B2BMARKETING | WEDNESDAY, MARCH 30, 2011
- Top 10 Resources – Social Media Strategy & Marketing E-STORM | WEDNESDAY, DECEMBER 9, 2009
- 30 Awesome Blogging Guides, Tips and Resources WEBBIQUITY | TUESDAY, MAY 14, 2013
- Changing Dynamics – The Rise of New B2B Marketing Funnel LEAD VIEWS | THURSDAY, MAY 12, 2011
- Quit Daydreaming and Focus on Your Website ENGAGE | TUESDAY, JUNE 14, 2011
- B2B Book Buzz: Content Rules B2B IDEAS @ WORK | THURSDAY, JULY 28, 2011
- Content Curation in B2B Marketing DELICIOUS B2BMARKETING | SUNDAY, NOVEMBER 7, 2010
- Google +1, But Who's Counting…And Who Cares? | e-storm International E-STORM | WEDNESDAY, APRIL 13, 2011
- The 2011 #Nifty50 Top Twitter Men Reprise WEBBIQUITY | MONDAY, JUNE 6, 2011
- Google +1, But Who's Counting…And Who Cares? E-STORM | WEDNESDAY, APRIL 13, 2011
- 2011 #Nifty50 Top Twitter Men BLUE FOCUS MARKETING | MONDAY, MAY 23, 2011
- Technologies are no longer the great disruptors; the consumer is. E-STORM | TUESDAY, MARCH 8, 2011
- Top Social Media Measurement and Tracking Tools DELICIOUS B2BMARKETING | TUESDAY, JULY 31, 2012
- American Business Media - Research & Marketing DELICIOUS B2BMARKETING | FRIDAY, JUNE 26, 2009
- Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness THE ROI GUY | MONDAY, OCTOBER 11, 2010
- B2B Companies are Really Content Companies, But is Content Publishing Enough? THE ROI GUY | TUESDAY, OCTOBER 5, 2010
- Five Reasons You May Not Be Spending Enough on Content Marketing THE ROI GUY | MONDAY, NOVEMBER 29, 2010
- How To Get More Leads Without Spending A Fortune On Marketing BUSINESS GROWTH DEVELOPMENT | MONDAY, JULY 19, 2010
- Tom Pisello: The ROI Guy: One-size-fits-all whitepapers. TOM PISELLO | MONDAY, SEPTEMBER 20, 2010
- B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads B2B LEAD GENERATION BLOG | WEDNESDAY, JUNE 14, 2006
- B2B Lead Generation Blog: Going beyond the sales lead B2B LEAD GENERATION BLOG | FRIDAY, MARCH 2, 2007
- Shiny and Deep - The Interactive Marketing Story - Marketing Interactions MARKETING INTERACTIONS | FRIDAY, JUNE 23, 2006
- How effectively does your website play with users? - Marketing Interactions MARKETING INTERACTIONS | MONDAY, JUNE 26, 2006
- How B2B Buyers Buy - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, JULY 26, 2006
- Converting Knowledge Assets to Resources - Marketing Interactions MARKETING INTERACTIONS | SUNDAY, JULY 30, 2006
- New Rules of Marketing & PR - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, MAY 16, 2007
- Mass Customization for Channel Sales - Marketing Interactions MARKETING INTERACTIONS | FRIDAY, MAY 25, 2007
- Drive interactions with effective marketing stories - Marketing Interactions MARKETING INTERACTIONS | MONDAY, JUNE 11, 2007
- Do Your Leads Want to Know You? - Marketing Interactions MARKETING INTERACTIONS | MONDAY, JUNE 18, 2007
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